Pitcher Partners latest in long lineup of leading practices to re-sign with APS 

  • Pitcher Partners Sydney re-signs with APS for another two years, extending long-lasting partnership beyond 20 years. 
  • Consultative relationship with APS key to lengthy partnership. 
  • The APS focus on innovation and client-led development helps deliver business success to Pitcher Partners Sydney. 

SYDNEY, 20 July 2021 – Leading accounting software provider APS, a division of Reckon (ASX:RKN), has bolstered their partnership with accounting and business advisory firm Pitcher Partners Sydney, underpinned by the APS software solution for practice management and tax. 

Along with the practice management tools, the cooperative synergy between APS and Pitcher Partners Sydney was a central ingredient in the decision to extend the partnership for another two years. 

Managing Partner of Pitcher Partners Sydney, Adam Irwin, said the firm were aware of other accounting practice management providers, however, they were no match for the APS solution and their consultative, relationship centred, approach. 

Whilst APS work with us, consult with the sector, and take the important industry knowledge shared into consideration with their development journey, we will remain committed to APS. The team, core products and service are second to none,” Mr Irwin said. 

“We have taken into account important requirements such as the clarity and visibility that the tax software provides, as well as our confidence in the software’s performance and ability to integrate with other platforms across our firm. When factoring this in, it proved an easy decision to extend the APS partnership. 

The benefits are very clear to the leadership of the firm, and also ensures we remain focused on high-value work, as the firm is streamlined from end-to-end.” 

David Francis, GM of APS, explains why the APS ‘made for accountants, by accountants’ development strategy sets the company apart from competitors:  

“Insights and feedback from our accounting practice customers are an essential part of our development strategy and product roadmap.  

“At APS we strive to ensure clients do not feel like a number. We spend a lot of time supporting and upholding our personal relationships. Our purpose is to amplify the art of accounting, demonstrated through our solutions, strong relationships and the trust we build with our clients.” 

Pitcher Partners Sydney is a progressive, leading-edge firm who, for 30 years have a continued desire to innovate and empower their clients to achieve their ambitions. With over 300 staff, Adam says Pitcher Partners Sydney are a truly multi-disciplinary practice looking to grow their service offering based on client demand for advisory services.  

“We are continually looking at ways to not only deliver better services to our clients, but also how we can strengthen our collaboration. The relationships and leveraging of technology are key elements that support this”.  

The importance of client relationships was a crucial characteristic in APS extending their partnership with Pitcher Partners Sydney. Francis adds: “We have partnered on many initiatives over the years to ensure the APS solution is closely aligned with the emerging requirements of practices. Pitcher Partners Sydney operate at the forefront of our sector in terms of their people, process, and technology, and they’re the perfect partner for APS as we focus on client-led development with our innovative software roadmap.” 

“To maintain our leadership position within the industry, we need to work even closer with our clients, understand their ambitions and let it influence our product delivery. The renewed partnership with Pitcher Partners demonstrates just that.” 

In addition to Pitcher Partners Sydney, APS have recently extended their solutions with HPC Pinnacle, deepening their relationship with leading practices in the APS client community. 

About APS 

APS is a division of Reckon, a publicly listed ASX company with strong financials employing over 300 people in our operations across the world. APS delivers market leading practice software and business management solutions designed specifically for accounting firms to meet business requirements. Along with their integrated strategic partners and active customer base, their singular mission is to keep moving forward and challenging the accounting space and create brave new progressive accounting firms. Find out more at  

About Pitcher Partners 

Pitcher Partners is a national association of independent firms across Adelaide, Brisbane, Melbourne, Newcastle and Hunter, Perth and Sydney. The firm was the first new financial services practice Australia had seen in more than 20 years. Today, it has grown to be the nation’s eighth largest accounting and business advisory firm. Find out more at