What is profit?

Last Updated on 10/06/2026
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Fact Checked
6 minutes read

Profit is the monetary gain your business earns when revenue exceeds expenses. If your business generates $100,000 in revenue and incurs $80,000 in expenses, your profit is $20,000.

What does profit mean in business?

Profit, by definition, means a financial gain realised by the excess of income over cost. Profit is the financial gain that remains after deducting expenses from revenue. And, most importantly, itโ€™s what allows a company to pay dividends, reinvest for growth, reward shareholders, and more.

Related words include earnings, gains, advantages, and benefits. The profit motive drives most business decisions โ€“ a company works to generate profit and deliver a valuable return on capital invested.

How do you calculate gross profit?

Gross profit is your revenue minus the cost of goods sold (COGS). It shows how much profit you make on each sale before operating costs.

Gross profit = Revenue โ€“ COGS

Gross profit/income formula

As an example, letโ€™s say you sell products for $50,000 and the goods sold cost $30,000. In this scenario, your gross profit is $20,000. Gross profit tells you whether your selling price covers your direct production and purchase costs.

How do you calculate operating profit?

Operating profit is your gross profit minus operating expenses and depreciation. It excludes interest on loans and tax.

Operating profit = Gross profit โ€“ Operating expenses

Operating profit formula

Operating costs include rent, employee wages, utilities and other operational expenses. Knowing your operating profit shows whether your core business is profitable before financing and taxes.

If operating profit is negative, your company is spending more on operations than it earns โ€“ even before paying interest or tax.

How do you calculate net profit?

Net profit, or net income, is your total revenue minus every single expense, which includes cost of goods sold, operating costs, interest, depreciation and taxes.

Net profit = Revenue โ€“ Total expenses

Net Profit Formula

Net income is the bottom line on your profit and loss statement. In other words, itโ€™s the final measure of how much profit your business actually takes home. A company that profited greatly in a given period of time might still show low net income if its operational expenses or taxes are high.

What is profit maximisation?

Itโ€™s the strategy of increasing revenue while minimising costs to generate the highest possible profit. To do it well, youโ€™ll need to manage your selling price, control production costs, and improve efficiency wherever possible.

True profit maximisation considers the long term, not just second-quarter profits or last yearโ€™s results. A business has to balance growth with sustainable operations. Cutting costs too aggressively can lead to poorer quality and reduced value, while raising prices too high could eventually lead to lost market share.

Whatโ€™s the difference between profit and revenue?

Revenue is the total money your business earns from selling goods or services, whereas profit is whatโ€™s left after deducting all expenses. A huge revenue increase doesnโ€™t guarantee huge profits if costs are high.

A corporation with $1 million in revenue but $950,000 in expenses, for example, earns only $50,000 in profit โ€“ a very small margin in context. The ratio of profit to revenue judges whether the business is actually profitable.

Why does profit matter?

Making a profit is the lifeblood of every business. Without it, a company canโ€™t pay wages, fund operations, reward its investors or invest in growth. Profit also feeds into your tax obligations โ€“ such pecuniary gain is subject to income tax and potentially capital gains tax.

Track your profit each period using accounting software. Monitor yourย cost of goods soldย andย operating expensesย to figure out where money is going and how to improve yourย profit.

It doesnโ€™t matter whether youโ€™re a sole trader, a partnership or a corporation; profit determines, in most cases, every business decision, from paying dividends to ownership structure, selling and investment strategies, service pricing, resource allocation in your industry, and more.

Using accounting software to track gross profit, operating profit, and net income across every period will give you the data to see where your money is going and how to improve your operations.

See related terms
What is gross profit?
What is net profit?
How to calculate net profit

About the Author

Simon Jones

Content Writer
Simon has spent more than 15 years as a journalist and content marketer, covering a broad spectrum of topics for both print and digital mastheads. He specialises in finance and technology, with a particular interest in the intersection of AI and fintech.

Simon Jones

Content Writer
Simon has spent more than 15 years as a journalist and content marketer, covering a broad spectrum of topics for both print and digital mastheads. He specialises in finance and technology, with a particular interest in the intersection of AI and fintech.

Additional resources

Disclaimer
This glossary is intended for small business owners and contains definitions suited to their needs. For more comprehensive explanations, we recommend consulting an accounting or bookkeeping professional. Reckon does not offer accounting, tax, business, or legal advice.

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