6 ways to promote your online store
Once you’ve nailed down a bulletproof business plan and launched your online store (complete with a solid ecommerce platform) you’ll need to lay a tantalising trail of breadcrumbs to ensure your potential customers can find you. After all, “Hope is not a strategy” – Wise…
Working from home: keeping yourself sane indoors
Cabin fever is no joke. Ever seen The Shining? We don’t want any ‘Here’s Johnny!’ moments going down in your living room. With a larger and larger percentage of Aussie workers confining themselves indoors and working from home, there’ll be considerations of wellbeing that go…
7 Ways to support small businesses during slow trade
Yes, we all feel it. Shelves are bare and economic realities are beginning to emerge. Small business survival is an important component to a healthy community and economy. Now more than ever, let’s lend them a hand shall we? Big supermarket chains like Coles will…
Stop avoiding these business tasks!
Running a business is time consuming and stressful. I bet you already knew this, eh? In the maelstrom of tasks you need to conquer to keep your business afloat, there will inevitably be those things you miss. Sometimes these seem unimportant, sometimes you simply forget…
3 Australian female entrepreneurs who are crushing it!
Happy International Women’s Day everybody! Despite the long-term trend of ‘entrepreneurs’ being largely represented by men, there is strong and positive growth in women entrepreneurs making a serious splash. Let’s take a look at three of Australia’s many notable female entrepreneurs of 2020. Carolyn Creswell…
The power of positive reinforcement and incentive in business
Positive reinforcement is a powerful tool which can make your business boom when deployed correctly. What do you know about this mysterious power you can wield to influence people’s behaviour? The Psychology of positive reinforcement It’s science! The benefits of deploying positive reinforcement strategies in…
Small business branding – getting started
Who are you? Why should I buy from you? What are you all about? These questions are why you need to pay attention to branding. Branding becomes more and more important as your business grows because the big dogs in town will already have this…
Major business mistakes (and the companies who made them)
Business failure is, unfortunately, all too common and there is a plethora of reasons for a business to crumble. To avoid this fate, let’s have a peek at some of the biggest business mistakes and investigate what lessons we can learn from their untimely demise….