Social media marketing trends to watch in 2021
Social media has evolved from a way to chat with friends or share content and into a fully-fledged business engine capable of marketing, selling and advertising. In 2021, there’s plenty of social media trends to take advantage of, otherwise you could be left behind. This…
How to gain and retain email subscribers
While email marketing may seem like it’s been eclipsed by more novel forms of digital marketing, such as social media, the humble email still holds a place as an important pillar in any businesses’ marketing mix. But here’s the clinch. Anyone who has experience in…
7 ways to stand out as a freelancer
Freelancing is an excellent side hustle or replacement for a full-time gig. But do you know how to stand out from the existing and growing crowd of other freelancers? Whether you’re monetising your hobby or striking out on your own freelancing career, the one barrier…
9 Essential apps for small business
“There’s an app for that”. Yeah we know. Our phones are laden with the weight of thousands of apps and, frankly, most could be binned. So, when we’re always told there’s a mobile app for something, we need to decide if we need it, especially…
What is digital marketing? A simple guide to success
‘Digital marketing’ is a term that’s bandied about pretty liberally these days, but precious little time is spent explaining exactly what it means. Don’t be shy, we can’t know it all. Do you really know what digital marketing is and how to nail it for…
6 Life hacks to increase your concentration
If you can’t make it through this short article before zonking out or checking your phone, then you really do need to read this article, pay attention, and take on board some concentration tips. As your absent and undisciplined mind drifts limply from work to…
Businesses that successfully reinvented themselves
In an era of unseen change, those that pivoted and transformed over the past year emerged the victors in a dramatic shift of how we do business. Staying the course in a tumultuous sea of pandemic-induced business shifts could not only mean stasis, but also…
The difference between a business loan and a line of credit
Business loans and lines of credit are both forms of external finance which act as vehicles for injecting cash into your business. External finance can fuel a small business to ride out an unexpected cash flow crunch or take advantage of an exciting growth opportunity….