Basic SEO checklist for dummies
After creating a website for your business and setting up a blog and social media presence, many think they are ‘done’. People will just magically find them online. No, my dear naive friend. Not so fast! If you want people to find you online, you’re…
Ways to make your business more sustainable
Sustainability needs to be brought to the forefront of our thinking as a business community. Not only does sustainability and eco friendliness help protect our natural assets and future of our children, but it also often helps trim down on waste and save money. What…
3 world saving businesses & inventions – what you can learn from them?
If you’re looking for a fresh business idea that does more than satiate the average consumer, it’s time to change the world for the better. As the world slowly wakes up to the effects of environmental degradation, climate change and global poverty, there’s plenty of…
New social media channels to market your business
While you may be ticking along nicely by marketing your business through the mainstays of social media – have you put serious consideration into diversifying? We should all be leveraging Facebook, Instagram, and LinkedIn – but what are you missing out on? While these social…
Why isn’t your business using eInvoicing?
If you issue invoices in the course of running your business, it’s becoming more imperative that you switch over to eInvoicing. If you still email PDF’s, or (heaven forbid) mail paper invoices, you’re late to the party and are missing out on some easy gains….
Small changes that will improve your sales
If you want to maximise your business’s sales without reinventing the wheel, you’ll have to consider making small changes that can have large impacts on sales. Racking up sales, generating revenue and keeping your cash flow positive is the name of the game when it…
A guide to business blogging for dummies
Blogging has grown in leaps and bounds over the years. Once the preserve of bored individuals ‘diarising’ their lives, it’s evolved into an important digital marketing and business tool. Any business who’s serious about their marketing and industry presence needs to be writing regular business…
How to create a social media calendar for your small business
Many small businesses in Australia operate their social media marketing with a scarce or non-existent plan. Without a social media calendar it’s not hard to see why – business gets too busy for social media planning. Sure, you may have a marketing vision, a brand…