The importance of a CRM
A customer relationship management solution, or CRM, should be taking pride of place as the control panel of your business. A CRM is the brains of your business. It helps you service your current clients better, helps you make more sales, and gives you insights…
Small business ideas that are killing it in 2021
Are you cogitating about starting a business but unsure of your idea’s chance of success? Maybe you’re looking for something full time or you just want to launch a side hustle to pursue in your spare time? Let’s look at some of 2021’s strongest small…
4 interesting IP infringement cases. What can you learn?
No matter whether you’re at the helm of a small business with a few employees or the CEO of a multinational behemoth, Intellectual Property (IP) is a serious matter. Protecting your own IP while avoiding infringements on another entity’s IP is the name of the…
Best ways to show off your portfolio online
Whether you’re behind the wheel of your own creative business, hopping on the freelance train or pursuing a side hustle – you’re going to need an online portfolio to show off your creations. You might be a graphic artist, writer, photographer or engaged in a…
Why it’s time for community groups to uptake cloud accounting
Sporting clubs, religious groups, op shops and various other community groups, all represent a market in desperate need of cloud accounting. While small businesses in any industry would benefit from moving on from ‘shoebox accounting’ or Excel spreadsheets, community group organisations represent a clientele that…
Social media marketing trends to watch in 2021
Social media has evolved from chatting with friends and into a business engine capable of marketing, selling and advertising. In 2021, there’s plenty of social media trends to take advantage of otherwise you could be left behind. This evolution and expansion of social media’s capabilities…
How to gain and retain email subscribers
While email marketing may seem like it’s been eclipsed by more novel forms of digital marketing, such as social media, the humble email still holds a place as an important pillar in any businesses’ marketing mix. But here’s the clinch. Anyone who has experience in…
9 Essential apps for small business
“There’s an app for that”. Yeah we know. Our phones are laden with the weight of thousands of apps and, frankly, most could be binned. So, when we’re always told there’s a mobile app for something, we need to decide if we need it, especially…