Best ways to show off your portfolio online
Whether you’re behind the wheel of your own creative business, hopping on the freelance train or pursuing a side hustle – you’re going to need an online portfolio to show off your creations. You might be a graphic artist, writer, photographer or engaged in a…
Why it’s time for community groups to uptake cloud accounting
Sporting clubs, religious groups, op shops and various other community groups, all represent a market in desperate need of cloud accounting. While small businesses in any industry would benefit from moving on from ‘shoebox accounting’ or Excel spreadsheets, community group organisations represent a clientele that…
Social media marketing trends to watch in 2021
Social media has evolved from chatting with friends and into a business engine capable of marketing, selling and advertising. In 2021, there’s plenty of social media trends to take advantage of otherwise you could be left behind. This evolution and expansion of social media’s capabilities…
How to gain and retain email subscribers
While email marketing may seem like it’s been eclipsed by more novel forms of digital marketing, such as social media, the humble email still holds a place as an important pillar in any businesses’ marketing mix. But here’s the clinch. Anyone who has experience in…
9 Essential apps for small business
“There’s an app for that”. Yeah we know. Our phones are laden with the weight of thousands of apps and, frankly, most could be binned. So, when we’re always told there’s a mobile app for something, we need to decide if we need it, especially…
What is digital marketing? A simple guide to success
‘Digital marketing’ is a term that’s bandied about pretty liberally these days, but precious little time is spent explaining exactly what it means. Don’t be shy, we can’t know it all. Do you really know what digital marketing is and how to nail it for…
The difference between a business loan and a line of credit
Business loans and lines of credit are both forms of external finance which act as vehicles for injecting cash into your business. External finance can fuel a small business to ride out an unexpected cash flow crunch or take advantage of an exciting growth opportunity….
Easy SEO mistakes and how to avoid them
Right, so you’ve launched your business, built a website, connected to social media and started collecting customers. Fantastic. What’s next? Well, how are you planning on people finding you? Google is the first port of call for any modern consumer when seeking information on a…