By Sam Allert

Bringing APS products under the Reckon brand

Accountants

Nearly 10 years ago Reckon completed the purchase of one of Australia’s most sophisticated practice management programs in the Australia/New Zealand market, Advanced Professional Solutions – APS. In that time the product has grown significantly. Today we’re very proud to say that our APS product suite is used by the majority of Australia’s top 100 accounting firms.
Since then many have still seen APS and Reckon as separate companies – now we’re changing that!

The APS product suite will now be brought under the Reckon brand name and be known as Reckon APS. While this may not sound like much initially, for our clients we know it will make a big difference.

The APS product suite includes a whole host of modules to help accounting firms manage their business – from  tax compliance to customer relationship management to document management and much more – it’s a completely integrated product suite. The APS product suite can also be run locally or in the cloud with our APS Private Cloud – basically APS is an entire business solution designed for accounting firms.

Here’s is our current image showcasing how comprehensive the APS product suite is:

The accounting industry has been going through a period of significant change and improving business efficiency is more important than ever – technology is a key driver for improving this.

Over the last 10 years we’ve seen the solutions we offer across our entire business become more and more closely aligned. Bringing APS under the Reckon brand is just one of many changes we’re been making to simplify our company and make it easier for you to know what we offer, and therefore understand how Reckon can help you.

Over the next year you’ll see the newly branded Reckon APS product suite shown more prominently across our websites and in our advertising. Our teams across the business are also being more closely aligned and will become one – meaning you can speak to any of our team about any Reckon product that supports your business and/or your clients’ businesses.

We look forward to sharing more with you about how we’re improving our business to make our relationships with you stronger than ever.

Find out more about the APS Product suite modules here >

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