As a business owner or professional you may have already heard of DiSC profiling. Have you considered using it to better understand or build your team though?

Which personality type is predominant in your work culture? Who is a better fit? Which personality type would bring cohesion to your immediate team? Which one are you and who do you best collaborate with?

Such profiling tools can be a valuable additional set of information to help form powerful business teams.

What is DiSC Profiling and how can you use it?

DISC profiling is a useful personality deducing tool highly popular in professional circles and especially among the HR pro’s. The idea behind these personality profiles is not only to deduce a persons talents, natural aptitudes and weaknesses, but also the manner in which they interact with other personality types.

This opens up a whole world of opportunity for businesses to make decisions about their teams and new hires based on personality, not just core competencies and experience.

While it is important not to rely fully on such tools, they do offer a valuable extra set of criteria you can use to maximise your teams cohesiveness and work efficiency. This is particularity salient for managers and business owners, who will benefit enormously from understanding their teams better.

So whether you are hiring a new employee, on-boarding, building a project team or looking to understand the motivations and working patterns of your existing staff better, it’s great to understand the DiSC types.

The personality types

The DISC profile system has emerged among its contemporaries as the most up to date, accurate, easy to understand and reliable personality ‘test’ currently in use. What can this tell you about the people on your team and the best ways to work with them?

After your team has taken the test you will find that they roughly (with a lot of nuance) fit into 4 categories

(D) Dominance

Here we have the dominant peronality type – the natural leader and shot caller. People who present as the Dominance personality will be direct, strong-willed, forceful, fast-paced and skeptical people. They will be natural problem solvers and risk takers who are well suited to leadership roles and love to get things done. They will generally have high standards and low tolerance for dilly dallying.

They will be motivated by new challenges, authority to make decisions and a freedom from routine – with their greatest fear being that of getting taken advantage of.

Positive work attributes

The Dominance type will bring a range of benefits to the workplace and you will find they will be:

  • Great time-conscious organisers
  • Innovative
  • Energetic
  • Happy to challenge the status quo

Negative work attributes

On the other end of the scale some of the possibly negative aspects of this type can be:

  • Challenging to authority
  • Argumentative and rigid
  • Over reaching
  • Routine averse

Best suited to:

Leadership roles such as managers, team leaders, project leads and department heads  – any position where strong leadership is needed.

(i) Influence

Here we have the ‘charmer’, aka the people person. The influence type will be enthusiastic, trusting and talkative. They will also be quite persuasive people with a knack for conversation and an intuition for social situations.

They will be motivated by praise, affirmation and a sense of freedom with rejection counting as their top fear.

Positive work attributes

  • Extremely creative problem solvers
  • Great for team motivation
  • Peace makers and positive energy generators
  • Genuinely out-of-the-box thinkers

Negative work attributes

  • Can be inattentive to detail
  • Concerned with popularity
  • Over reliance on people skills
  • May only listen when convenient

Best suited to:

Sales and marketing, event roles, customer service, social media and media positions – anywhere where they are in constantly in contact with people.

(S) Steadiness

And here we have the Steady personality, aka the peacemaker. The Steadiness type will be a great listener who is understanding, friendly and calm. They will be steady, predictable and something of a rock within the group.

This type will be motivated by security, predictability and the ability to bring tasks all the way to completion. Their greatest fear is often losing security or increased instability.

Positive work attributes

  • Reliable and trustworthy
  • Compliant and amenable to managerial authority
  • Patient and empathetic listener
  • Good at reconciliation

Negative work attributes

  • Resistant to change
  • Can hold grudges and bottle emotions
  • Sensitive to perceived critics
  • Have trouble establishing priorities

Best suited to:

HR officer, data specialist, business process roles – any job type where attention to order is paramount.

(C) Conscientiousness

Last but not least we have the conscientious type, aka the thinker. The conscientious employee will be an ideas person who is accurate, analytical and precise. They will value high standards and will be fact focused and systematic with a high degree of care in whatever they do.

This type will be motivated by pursuing high standards and will relish in detailed tasks and logical organisation with solo-oriented tasks being highly desired. The conscientious type will also generally be fearful of criticism.

Positive work attributes

  • Reality and fact focused
  • Even tempered and fair
  • Thorough
  • Critically minded

Negative work attributes

  • Needs boundaries set
  • Rigidly bound by process
  • Gets lost in detail
  • Often passive and socially meek

Best suited to:

Accountant, programmer, IT roles – any position which requires independent work and rigorous precision and process.


Employees are generally a mix of the different traits, but if you listen & observe close enough – you’ll see their main type. Go ahead – try to spot yourself and your team members traits now!