9 Essential apps for small business
“There’s an app for that”. Yeah we know. Our phones are laden with the weight of thousands of apps and, frankly, most could be binned. So, when we’re always told there’s a mobile app for something, we need to decide if we need it, especially…
What is digital marketing? A simple guide to success
‘Digital marketing’ is a term that’s bandied about pretty liberally these days, but precious little time is spent explaining exactly what it means. Don’t be shy, we can’t know it all. Do you really know what digital marketing is and how to nail it for…
6 Life hacks to increase your concentration
If you can’t make it through this short article before zonking out or checking your phone, then you really do need to read this article. So pay attention, keep your eyes focused and absorb some nifty concentration tips. As your absent and undisciplined mind drifts…
Businesses that successfully reinvented themselves
In an era of unseen change, those that pivoted and transformed over the past year emerged the victors in a dramatic shift of how we do business. Staying the course in a tumultuous sea of pandemic-induced business shifts could not only mean stasis, but also…
Easy SEO mistakes and how to avoid them
Right, so you’ve launched your business, built a website, connected to social media and started collecting customers. Fantastic. What’s next? Well, how are you planning on people finding you? Google is the first port of call for any modern consumer when seeking information on a…
The habits of unsuccessful people – what can you learn from them?
Yeah yeah, ‘this is what successful people do’ they’ll tell you. We get barraged constantly by self-assured young entrepreneurs ‘killing it’ with their regimes and tips for success. ‘Exercise, organise, educate yourself’, blah blah blah. Give me a break! But what if you want to…
Optimising your payroll over the holidays
Not many of us wants to spend our precious holiday time pursuing business-related activities. Yet, if you have a spare day or two, a prudent business owner will take the opportunity to get ready for an even more efficient and profitable year ahead. Optimising your…
Business trends emerging from COVID-19
It’s no secret that COVID-19 has had significant impacts on business trends across Australia. Unforeseen shake-ups to how we approach life and do business have emerged in 2020 and will continue to permeate the landscape until the pandemic is officially over. Keeping your eye on…