Maximising Mother’s Day for your business
If you run a small business, you have an excellent opportunity for a sales promotion coming up this Sunday 8 May… it’s Mother’s Day! Mother’s Day is a prime opportunity to up-sell walk-ins, ramp-up retail sales, and convert a surplus of bookings into loyal clients….
How to ensure good cash flow in 2022
It’s been a tough two years for Australian small businesses, to say the least. Pandemic induced shutdowns, reduced consumer confidence, low foot traffic, employee lay offs and the ever-looming threat of getting sick. Yes, there was some reprieve through state and federal grants and support…
How do pay yourself as a business owner?
Once you go into business for yourself, you’re obviously no longer receiving a stable salary from a business who employs you. No kidding, right? So, when all the dollars and cents flow though you alone, whether expenses or income, you have to deftly manage how…
Basic SEO checklist for dummies
After creating a website for your business and setting up a blog and social media presence, many think they are ‘done’. People will just magically find them online. No, my dear naive friend. Not so fast! If you want people to find you online, you’re…
How to re-sharpen your marketing for 2022
Rushing into 2022 as a business owner will come with a hint of hesitation. There will be a level of PTSD from the last two years of business purgatory and the widespread personal devastation that accompanied the COVID-19 pandemic. A sage business person will be…
Ways to make your business more sustainable
Sustainability needs to be brought to the forefront of our thinking as a business community. Not only does sustainability and eco friendliness help protect our natural assets and future of our children, but it also often helps trim down on waste and save money. What…
How to embrace change – a business guide
It’s not a controversial thing to say that a lot has changed in a short amount of time. While some businesses have failed, many endured and others flourished, what can you say about your business’s ability to endure change and emerge cash positive? Do you…
What will your business look like in 2022? It’s reinvention time
As a peculiar and tumultuous year draws to a close, it’s time to take a step back and reassess what your business will look like in 2022. It’s clear from the business landscape in Australia that you may need to radically replan and renew what…