A simple small business cybersecurity checklist
Cybercrime is no joke, and it’s becoming even more prevalent and catastrophic as this nefarious space evolves. While the threat level of events like data breaches and phishing scams are rising, it’s also possible to combat most forms of cyberthreats and mitigate them with good…
Financial literacy 101: the only guide you’ll need to start managing your finances like a pro
Anthony Martin, Founder and CEO of Choice Mutual, says, “Investing is one of the best ways to grow your wealth over time. But make sure you find an investment strategy that fits your goals and risk tolerance. And don’t forget to diversify your portfolio.” It’s…
New Year new business. What can you improve in 2023?
Every new year comes with unique challenges and boundless opportunities for your business. The trick is to come prepared for success. The other trick is to be active in planning for it, before the year gets ahead of you. So, as the country wakes up…
Why you need to include video marketing in your content mix
Video marketing has grown exponentially over the last few years. It’s no secret that to stay on top of marketing trends – and results – you should be paying careful attention to including video marketing in your content mix. Why bother with video marketing? Here’s…
Freelancing mistakes and how to easily avoid them
Diving into the freelancing world for the first time is a rewarding adventure. However, the ease of which you can make whopping mistakes may surprise you. These simple freelancing mistakes can spell serious trouble down the track, so pay heed. While it’s easy to misstep,…
The importance of collecting mentors
The idea of mentorship is hardly a novel one – it’s been the primary way people have been passing down knowledge for Millenia. Some of you may have a few mentors already. You may not even think such people as being ‘mentors’ as such. Many…
Let’s talk about branding. A discussion with our Senior Digital Designer
We recently sat down with our long-standing Senior Digital Designer, Johnny Bojaca, to chat about how to approach branding, and reveal some key learnings for businesses great and small. So, Johnny, how did you get into design and what’s it like being one of the…
Why you need to rank higher on Google Maps and in Google Reviews
When trying to be found online, there’s been a shift in consumer behavior you need to be aware of. More than ever, potential customers will find your business by searching ‘near me’ on Google Maps instead of a regular Google search. Furthermore, an increasing number…