Social media marketing trends to watch in 2021
Social media has evolved from chatting with friends and into a business engine capable of marketing, selling and advertising. In 2021, there’s plenty of social media trends to take advantage of otherwise you could be left behind. This evolution and expansion of social media’s capabilities…
How to gain and retain email subscribers
While email marketing may seem like it’s been eclipsed by more novel forms of digital marketing, such as social media, the humble email still holds a place as an important pillar in any businesses’ marketing mix. But here’s the clinch. Anyone who has experience in…
9 Essential apps for small business
“There’s an app for that”. Yeah we know. Our phones are laden with the weight of thousands of apps and, frankly, most could be binned. So, when we’re always told there’s a mobile app for something, we need to decide if we need it, especially…
What is digital marketing? A simple guide to success
‘Digital marketing’ is a term that’s bandied about pretty liberally these days, but precious little time is spent explaining exactly what it means. Don’t be shy, we can’t know it all. Do you really know what digital marketing is and how to nail it for…
The difference between a business loan and a line of credit
Business loans and lines of credit are both forms of external finance which act as vehicles for injecting cash into your business. External finance can fuel a small business to ride out an unexpected cash flow crunch or take advantage of an exciting growth opportunity….
Easy SEO mistakes and how to avoid them
Right, so you’ve launched your business, built a website, connected to social media and started collecting customers. Fantastic. What’s next? Well, how are you planning on people finding you? Google is the first port of call for any modern consumer when seeking information on a…
Optimising your payroll over the holidays
Not many of us wants to spend our precious holiday time pursuing business-related activities. Yet, if you have a spare day or two, a prudent business owner will take the opportunity to get ready for an even more efficient and profitable year ahead. Optimising your…
Business trends emerging from COVID-19
It’s no secret that COVID-19 has had significant impacts on business trends across Australia. Unforeseen shake-ups to how we approach life and do business have emerged in 2020 and will continue to permeate the landscape until the pandemic is officially over. Keeping your eye on…