Basic SEO checklist for dummies
After creating a website for your business and setting up a blog and social media presence, many think they are ‘done’. People will just magically find them online. No, my dear naive friend. Not so fast! If you want people to find you online, you’re…
How to re-sharpen your marketing for 2022
Rushing into 2022 as a business owner will come with a hint of hesitation. There will be a level of PTSD from the last two years of business purgatory and the widespread personal devastation that accompanied the COVID-19 pandemic. A sage business person will be…
Get your hands on Victoria’s Omicron busting stimulus package
With the economic fog of Omicron still blanketing the southern state, the Victorian Government has delivered a stimulus package designed to get the state’s cash flowing again. With retail recovery still slow, consumer confidence low, and small businesses getting battered by cash flow and supply…
We review the new ABS report on what business conditions are like in 2022
On 11 February 2022 the Australian Bureau of Statistics (ABS) released an illuminating report on ‘Business Conditions and Sentiments’, with a particular focus on how small businesses are faring in early 2022. Based on data gathered through phone interviews from 27 January to 4 February…
Ways to make your business more sustainable
Sustainability needs to be brought to the forefront of our thinking as a business community. Not only does sustainability and eco friendliness help protect our natural assets and future of our children, but it also often helps trim down on waste and save money. What…
New $1 Billion Omicron business support package for NSW
With the Omicron wave washing over the state, the NSW government has announced a fresh package of business support worth $1 billion. As businesses emerged from the Christmas period, they ran immediately into a wall of Omicron, which saw consumer confidence plummet and cash flow…
3 world saving businesses & inventions – what you can learn from them?
If you’re looking for a fresh business idea that does more than satiate the average consumer, it’s time to change the world for the better. As the world slowly wakes up to the effects of environmental degradation, climate change and global poverty, there’s plenty of…
New social media channels to market your business
While you may be ticking along nicely by marketing your business through the mainstays of social media – have you put serious consideration into diversifying? We should all be leveraging Facebook, Instagram, and LinkedIn – but what are you missing out on? While these social…