3 Australian female entrepreneurs who are crushing it!
Happy International Women’s Day everybody! Despite the long-term trend of ‘entrepreneurs’ being largely represented by men, there is strong and positive growth in women entrepreneurs making a serious splash. Let’s take a look at three of Australia’s many notable female entrepreneurs of 2020. Carolyn Creswell…
The power of positive reinforcement and incentive in business
Positive reinforcement is a powerful tool which can make your business boom when deployed correctly. What do you know about this mysterious power you can wield to influence people’s behaviour? The Psychology of positive reinforcement It’s science! The benefits of deploying positive reinforcement strategies in…
Small business branding – getting started
Who are you? Why should I buy from you? What are you all about? These questions are why you need to pay attention to branding. Branding becomes more and more important as your business grows because the big dogs in town will already have this…
Major business mistakes (and the companies who made them)
Business failure is, unfortunately, all too common and there is a plethora of reasons for a business to crumble. To avoid this fate, let’s have a peek at some of the biggest business mistakes and investigate what lessons we can learn from their untimely demise….
Cheap content marketing ideas for small business
Running a small business – or getting one off the round – is a titanic task. It’s also immensely costly. One of the most important aspects of continued business success is your content marketing activity strategy. To peek above the heads of your competition you…
How to be a digital nomad
Are you kicking the shackles of a cubicle and taking your gig on the open road? You must be stoked! There’s a growing cohort of people out there in all sorts of industries who are doing the same thing. We call them ‘digital nomads’ and…
Back from holiday? How do you get motivated for business again?
So you just got back from holidays, huh? We know the feeling. Holidays are the elixir of life. If you know someone who doesn’t appreciate their vacation time, you should seek better company. The worst part of a holiday, though, is the fact that it…
3 essential cash management strategies
There are three core elements to effective cash management: Cashflow Forecasting Shortening The Sales Cycle Understanding Working Capital To be a cash positive and well managed small business, you will need to know these concepts back to front. Let’s dive in! 1) Cashflow forecasting Managing…