Regardless of whether your small business is a new or established one, marketing can play an important role in its success. Marketing can help you grow and retain your customer base, increase awareness and strengthen your brand. Here are five easy ways to market your…

This is a searing question for the trepidatious would-be entrepreneur about to ‘startup’ their first startup. It will change the very nature of the company, how much influence you have, how much capital you have and how it will grow – so it’s not something…

Point of Sale (POS)  Software is the brain that powers a customer facing retail or hospitality business. Combined with a POS terminal (which could include tablets, card readers, barcode scanners, monitors and cash drawers) you find yourself in possession of a fully weaponised POS System…

Feel that sting? That’s small business pain. It comes in many forms and there are ways to manage this hurt… Consider the following business improvements to stave off or relieve your small business aches. 1) Random marketing? Schedule your social media and  content It’s a…

We polled 1150 Australian small businesses to get inside their heads. Now you don’t have to. Here’s what we unturned: 1) We are resilient 45 percent of those interviewed have had a business fail on them. Despite the fail-rate, the local small business landscape continues…

2 recent cases of employees being fired over facebook and email ‘violations’ have won cases against their dismissal. What can you learn from their mistakes? On the surface these cases were open and shut for the HR personnel involved – but a few quirks of…

Just starting a business? Feeling overwhelmed? Read straight up professional advice for first timers in the business world.  Too many organisations assume a great deal of pre-existing knowledge. Let’s do away with bravado and start at the beginning with a comprehensive review of what you…

Just starting out in the business world? Too many organisations assume a great deal of pre-existing knowledge. Let’s do away with bravado and start at the beginning with a comprehensive review of what you really need to know: your numbers. Welcome to my world! A…