A guide to business blogging for dummies
Blogging has grown in leaps and bounds over the years. Once the preserve of bored individuals ‘diarising’ their lives, it’s evolved into an important digital marketing and business tool. Any business who’s serious about their marketing and industry presence needs to be writing regular business…
Clever marketing tactics that worked
As a small business owner, you’re hopefully already adept at the a-b-c’s of basic marketing. You’ve probably got your socials covered, your email campaigns firing and are likely dropping a bit of coin on paid ads. But are you missing some clever marketing techniques that…
How to deal with suppliers in your small business
Are you starting a new business and dealing with suppliers for the first time? Almost all small business in Australia, regardless of business srtucture, will be working with a range of suppliers to deliver their products or services. Whether you run a café, freelance service,…
How to create a social media calendar for your small business
Many small businesses in Australia operate their social media marketing with a scarce or non-existent plan. Without a social media calendar it’s not hard to see why – business gets too busy for social media planning. Sure, you may have a marketing vision, a brand…
5 amazing small business books you need to read
A lot of what we read is for pure entertainment and escapism. But one of the best ways to learn more about running and growing your business is by adding a few small business books to your reading mix. What was the last book you…
10 accounting mistakes new businesses should avoid
Good accounting practices play a major role in small business management because it helps you track the overall financial health of your company. Poor accounting, on the other hand, may hamper your business’s growth and success. Many startup companies handle accounting and bookkeeping themselves to…
New federal lockdown support for NSW businesses amid Sydney COVID-19 outbreak
Fresh from the most recent round of state support for COVID-19-hit NSW businesses, there’s now an important expansion on the federal employee ‘Disaster Payment’ as well as additional business relief packages. This further extension of funds for employees who have lost work due to the…
The importance of a CRM
A customer relationship management solution, or CRM, should be taking pride of place as the control panel of your business. A CRM is the brains of your business. It helps you service your current clients better, helps you make more sales, and gives you insights…