Small business branding – getting started
Who are you? Why should I buy from you? What are you all about? These questions are why you need to pay attention to branding. Branding becomes more and more important as your business grows because the big dogs in town will already have this…
Major business mistakes (and the companies who made them)
Business failure is, unfortunately, all too common and there is a plethora of reasons for a business to crumble. To avoid this fate, let’s have a peek at some of the biggest business mistakes and investigate what lessons we can learn from their untimely demise….
Cheap content marketing ideas for small business
Running a small business – or getting one off the round – is a titanic task. It’s also immensely costly. One of the most important aspects of continued business success is your content marketing activity strategy. To peek above the heads of your competition you…
How to be a digital nomad
Are you kicking the shackles of a cubicle and taking your gig on the open road? You must be stoked! There’s a growing cohort of people out there in all sorts of industries who are doing the same thing. We call them ‘digital nomads’ and…
Back from holiday? How do you get motivated for business again?
So you just got back from holidays, huh? We know the feeling. Holidays are the elixir of life. If you know someone who doesn’t appreciate their vacation time, you should seek better company. The worst part of a holiday, though, is the fact that it…
3 essential cash management strategies
There are three core elements to effective cash management: Cashflow Forecasting Shortening The Sales Cycle Understanding Working Capital To be a cash positive and well managed small business, you will need to know these concepts back to front. Let’s dive in! 1) Cashflow forecasting Managing…
Recruiting tips for your small business
Recruiting and retaining key talent is just as important as it sounds. If we understand that our employees and the work they do form the very skeleton of our business the more value we place on hiring the right people. A correct choice could see…
The benefits of decoupling personal and business finance
Is your business and personal finance wrapped up together? If so, now might be the time to consider ‘decoupling’. Access to funding is critical for many small businesses. And, the reality is that traditional lenders don’t typically lend to businesses who don’t have an extensive…