A guide to business blogging for dummies
Blogging has grown in leaps and bounds over the years. Once the preserve of bored individuals ‘diarising’ their lives, it’s evolved into an important digital marketing and business tool. Any business who’s serious about their marketing and industry presence needs to be writing regular business…
How to create a social media calendar for your small business
Many small businesses in Australia operate their social media marketing with a scarce or non-existent plan. Without a social media calendar it’s not hard to see why – business gets too busy for social media planning. Sure, you may have a marketing vision, a brand…
The importance of a CRM
A customer relationship management solution, or CRM, should be taking pride of place as the control panel of your business. A CRM is the brains of your business. It helps you service your current clients better, helps you make more sales, and gives you insights…
Small business ideas that are killing it in 2021
Are you cogitating about starting a business but unsure of your idea’s chance of success? Maybe you’re looking for something full time or you just want to launch a side hustle to pursue in your spare time? Let’s look at some of 2021’s strongest small…
4 interesting IP infringement cases. What can you learn?
No matter whether you’re at the helm of a small business with a few employees or the CEO of a multinational behemoth, Intellectual Property (IP) is a serious matter. Protecting your own IP while avoiding infringements on another entity’s IP is the name of the…
Best ways to show off your portfolio online
Whether you’re behind the wheel of your own creative business, hopping on the freelance train or pursuing a side hustle – you’re going to need an online portfolio to show off your creations. You might be a graphic artist, writer, photographer or engaged in a…
Why it’s time for community groups to uptake cloud accounting
Sporting clubs, religious groups, op shops and various other community groups, all represent a market in desperate need of cloud accounting. While small businesses in any industry would benefit from moving on from ‘shoebox accounting’ or Excel spreadsheets, community group organisations represent a clientele that…
Social media marketing trends to watch in 2021
Social media has evolved from chatting with friends and into a business engine capable of marketing, selling and advertising. In 2021, there’s plenty of social media trends to take advantage of otherwise you could be left behind. This evolution and expansion of social media’s capabilities…