{"id":281524,"date":"2024-08-22T13:34:53","date_gmt":"2024-08-22T01:34:53","guid":{"rendered":"https:\/\/www.reckon.com\/nz\/?post_type=sbh&#038;p=281524"},"modified":"2025-01-28T14:27:01","modified_gmt":"2025-01-28T02:27:01","slug":"checklist","status":"publish","type":"sbh","link":"https:\/\/www.reckon.com\/nz\/small-business-resources\/starting-a-small-business\/checklist\/","title":{"rendered":"Checklist to starting a business in NZ"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23&#8243; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;table-contents&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#f4f4f4&#8243; custom_padding=&#8221;25px||25px||true|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; sticky_position_tablet=&#8221;top&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; text_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Copy paste body text here&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font_size=&#8221;32px&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 400;\">So, you\u2019re starting a business in New Zealand? In the early stages of business ownership, thorough research is central to ongoing success. That\u2019s why creating a \u2018starting a business\u2019 checklist is the best way to ensure you don\u2019t miss anything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To assist you, we\u2019ve created an easy \u2018starting a business checklist\u2019 for you to work through and help your fledgling business become a roaring success.<\/span><\/p>\n<h2><b>What is the first step before starting a business?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you plan your business idea, quit your job, seek financing, and start constructing a small business plan, there\u2019s a few initial steps you should be taking.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Viability:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Run the numbers on how much your venture will potentially cost to run each month. Calculate how much you\u2019d need to earn to cover debts and expenditure while maintaining adequate cashflow and profits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market research:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Undertake extensive research into your potential market and competitors. What is your target market? Is there enough money flowing through this industry for you to carve out a slice? Who will you be competing with and what threats do they pose to your profits? How have others gone to market in this space? Is there a high or low business failure rate in your intended market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Talk to a business advisor, bookkeeper, or accountant:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Before you set sail with your new business idea, run your idea past a professional advisor (ideally with a business plan under your arm). They\u2019ll identify issues and pin-point potential profit areas in your business idea and will generally have plenty of sage advice. They also excel at compliance work and will advise you of taxation concerns and matters you need to address with the IRD.<\/span><\/li>\n<\/ol>\n<h2><b>Choosing a business structure<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What kind of business structure will you be adopting? Your primary choices are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sole trader<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">partnership<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">non-profit<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each business structure comes with its pros and cons. To understand the difference between each business structure type and decide which ones work for you, visit the NZ Government\u2019s business website <\/span><a href=\"https:\/\/www.business.govt.nz\/getting-started\/choosing-the-right-business-structure\/business-structure-overview\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Create a business plan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You won\u2019t get very far in business without a well fleshed out and thoroughly considered business plan. Your business plan will detail aspects of your venture such as target market, offerings, sales and marketing plans, financing, and budgeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make this simple, we\u2019ve taken the liberty of designing a small business plan template for you to download and fill out. Find our <\/span><a href=\"https:\/\/www.reckon.com\/nz\/small-business-resources\/business-plan-template\/\"><span style=\"font-weight: 400;\">free business plan template here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Plan your business finances<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Planning your business finances is a crucial step in ensuring you can adequately fund your small business, especially in the early stages where you\u2019ll need decent amounts of capital.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once you\u2019ve written up a business plan you need to lay down an initial business budget for your start-up costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You now need to meet these budgetary requirements with adequate financing. You should research and decide on the following:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/br><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/www.reckon.com\/nz\/small-business-resources\/starting-a-small-business\/business-loans\/\"><span style=\"font-weight: 400;\">small business loan<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">bank loan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">personal funds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">outside Investment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">credit cards<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Be certain of the terms of your chosen option, what the repayments are, and assess the risks of each type of financing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, what happens if you miss a payment or default on your loan? What are the interest rates and potential assets required to secure this loan or line of credit?<\/span><\/p>\n<h2><b>Secure your business name<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Do you have a fantastic business name in mind? It could be taken. To see if your intended business name is available in New Zealand, use the following government <\/span><a href=\"https:\/\/www.business.govt.nz\/onecheck\/\"><span style=\"font-weight: 400;\">search function<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Someone else may be using your preferred business name, so have a few backup names. Ensure your business name is catchy, industry relevant, easily repeatable, and not offensive.<\/span><\/p>\n<h2><b>Registering a business (NZBN)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you can go any further with your business plan, you\u2019ll need to become official by registering your business and receiving a <\/span><a href=\"https:\/\/www.reckon.com\/nz\/small-business-resources\/starting-a-small-business\/nzbn\/\"><span style=\"font-weight: 400;\">New Zealand Business Number<\/span><\/a><span style=\"font-weight: 400;\"> (NZBN). You cannot begin to legally trade without registering a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Register your New Zealand small business by visiting the NZ Government business website <\/span><a href=\"https:\/\/www.nzbn.govt.nz\/get-an-nzbn\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and filling out your details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once registered, you may begin to build your business in earnest and think about delivering your products or services.<\/span><\/p>\n<h3><b>Register a domain<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve secured a business name and registered for an NZBN, you should now be looking to register a web domain. As we know, your business may as well not exist if you don\u2019t have a website that\u2019s searchable and looks professional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll want to secure a web domain and adequately host this domain with a reputable provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once this is complete, you can begin building a well branded and clean website, sometimes with the help of a web designer. You could go it alone with one of the many intuitive DIY website builders available. Options include Wix, Squarespace and WordPress to name a few.<\/span><\/p>\n<h3><b>Brand guidelines<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In designing your website, logos, and other visual assets you should first create a brief brand guideline. This entails detailing your brand colours, fonts, logo sizes, image style and even writing style or brand voice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By sticking to your brand guidelines and ensuring consistency, you\u2019ll have professional looking assets and will inspire trust and recognition in the market. This will also help inform your marketing content.<\/span><\/p>\n<h3><b>Check for trademarks<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Always check for trademarks before launching a product or brand. By claiming trademarks, patents, and copyrights, you\u2019re ensuring you\u2019re not infringing on someone else\u2019s intellectual property. You\u2019re also legally protecting yourself from another entity\u2019s infringement on your own IP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can search trademarks in New Zealand <\/span><a href=\"https:\/\/www.business.govt.nz\/onecheck\/result\/trademark\/view\/apply-for-a-trade-mark-a-step-by-step-guide?q=hello\"><span style=\"font-weight: 400;\">here.<\/span><\/a><\/p>\n<h3><b>Review the business laws and regulations that apply to your business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Very importantly, you\u2019ll need to ensure you have legal rights to trade in the way you intend and have secured the relevant licenses or permits that your business requires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s recommended to consult with an advisor or legal professional.<\/span><\/p>\n<h2><b>Register for GST<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re turning over more than the GST threshold of $60,000 per annum (or expect to), you\u2019ll need to register your business for GST.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also choose to voluntarily register for GST to make yourself seem like a larger entity, or because there\u2019s value in collecting GST on your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find out all about GST and how to register, visit the NZ Government\u2019s GST webpage <\/span><a href=\"https:\/\/www.business.govt.nz\/tax-and-accounting\/basic-tax-types\/gst\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Define your marketing strategies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How do you intend to bring your offerings to market? This is an important consideration and to approach this professionally, you should be drawing up a marketing plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your marketing plan should have sections which cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">advertising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">promotional activity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">partnerships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">landing pages and calls to action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">style and branding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">content creation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">marketing calendar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">marketing tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reporting and analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">branding<\/span><\/li>\n<\/ul>\n<h2><b>Keep innovating<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keep innovating! Market and consumer trends always change, and your business should be the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set aside time each year to re-assess the market. Look to experts in your field who can guide you or consult raw consumer data from dependable sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By keeping your finger on the pulse, you\u2019ll stave off redundancy in your offerings and always stay ahead of the competition by responding to change early.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may mean you offer new products or services, deliver them in new ways, enter new markets, retire product lines, or find new ways to market and sell your deliverables.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">That completes our quick and easy \u2018starting a business checklist. By now you should have all your formative ducks in a row, ready to start your small business in New Zealand.<\/span><\/i>[\/et_pb_text][ba_social_share icon_bg=&#8221;#03002e&#8221; icon_padding=&#8221;10px|12px|10px|12px|true|true&#8221; layout=&#8221;classic&#8221; show_text=&#8221;off&#8221; btn_padding=&#8221;0px|0px|0px|0px|false|false&#8221; btn_bg_color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_before=&#8221; content: %22SHARE THIS%22;|| font-size: 16px;|| font-weight: 700;|| line-height: 22px;|| letter-spacing: 0em;|| text-align: center;|| color: #ff5447;|| margin-bottom: 10px;|| display: inline-flex;|| position: absolute;|| margin-top: 10px;&#8221; border_width_top_main=&#8221;1px&#8221; border_color_top_main=&#8221;#e4e4e4&#8243; border_radii_icon=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;off|desktop&#8221;][ba_social_share_child _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;facebook&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;linkedin&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;email&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][\/ba_social_share][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting a small business in New Zealand? There a few things to consider before starting a new business venture. Read on to find out more.<\/p>\n","protected":false},"author":6,"featured_media":280501,"menu_order":0,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"sbh_category":[112],"class_list":["post-281524","sbh","type-sbh","status-publish","format-standard","has-post-thumbnail","hentry","sbh_category-starting-a-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Small Business Checklist | Small Business Resources | Reckon NZ<\/title>\n<meta name=\"description\" content=\"Starting a small business in New Zealand? There a few things to consider before starting a new business venture. 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