{"id":296993,"date":"2026-01-19T16:28:20","date_gmt":"2026-01-19T03:28:20","guid":{"rendered":"https:\/\/www.reckon.com\/nz\/?post_type=glo&#038;p=296993"},"modified":"2026-01-28T12:30:10","modified_gmt":"2026-01-27T23:30:10","slug":"net-income","status":"publish","type":"glo","link":"https:\/\/www.reckon.com\/nz\/glossary\/net-income\/","title":{"rendered":"What is Net Income?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.2&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;table-contents&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#f3f2f6&#8243; custom_padding=&#8221;25px||25px||true|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; sticky_position_tablet=&#8221;top&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; text_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.5&#8243; header_2_font_size=&#8221;32px&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Net income \u2013 a term that\u2019s also known as the bottom line \u2013 is a financial metric within business accounting that reflects the profitability of a business after all their operating expenses, taxes and other costs have been deducted from the total revenue.<\/p>\n<p>To think of it another way: it\u2019s the most comprehensive measure of a company\u2019s financial performance. That\u2019s why it\u2019s so often used by business owners, investors and lenders to figure out a company\u2019s profitability and operational efficiency.<\/p>\n<h2>Net income defined<\/h2>\n<p>At its core, net income is the amount of profit a business earns over a specific accounting period. It\u2019s calculated using the following formula:<\/p>\n<p style=\"text-align: center;\"><strong><em>Net income = Total revenue \u2013 Total expenses<\/em><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/12\/Net-Income-Equation-2.png&#8221; title_text=&#8221;Net Income Equation 2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|-30px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Total business expenses tend to include the cost of goods sold (COGS), <a href=\"https:\/\/www.reckon.com\/nz\/small-business-resources\/starting-a-small-business\/opex\/\" data-wpil-monitor-id=\"86\">operating expenses<\/a>, interest, taxes, depreciation and amortisation. The result shows the earnings available to owners and shareholders, or the amount for reinvestment in the business.<\/p>\n<h2>How to calculate net income<\/h2>\n<p>Before taxes you&#8217;ll have an idea about the company&#8217;s gross income. Here are five easy steps for calculating net income:<\/p>\n<ol>\n<li><strong>Start with total revenue:<\/strong> Including income from all sources, such as sales or services provided.<\/li>\n<li><strong>Subtract cost of goods sold:<\/strong> COGS covers direct costs like raw materials, production labour, inventory and more. The result is gross profit (not net profit).<\/li>\n<li><strong>Deduct operating expenses:<\/strong> This includes salaries, rent, utilities, marketing and other administrative costs.<\/li>\n<li><strong>Factor in non-operating expenses:<\/strong> Subtract interest on loans, one-time expenses or other miscellaneous costs.<\/li>\n<li><strong>Subtract taxes:<\/strong> Account for tax obligations with the regular income statement in order to arrive at the final net earnings figure.<\/li>\n<\/ol>\n<h2>Example calculation<\/h2>\n<p>Let\u2019s say a company earns $500,000 in total revenue during the year. Its expenses include:<\/p>\n<ul>\n<li>COGS: $200,000<\/li>\n<li>Operating costs: $150,000<\/li>\n<li>Company\u2019s income statement: $20,000<\/li>\n<li>Income taxes and other taxes: $30,000<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong><em>Net income = $500,000 \u2013 ($200,000 + $150,000 + $20,000 + $30,000) = $100,000<\/em><\/strong><\/p>\n<p>Therefore, the business\u2019s net income for the year is $100,000.<\/p>\n<p>&nbsp;<\/p>\n<h2>Why is net income important?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/12\/Net-income-benefits.png&#8221; title_text=&#8221;Net Income Benefits&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li><strong>Company\u2019s profitability:<\/strong> Net income helps measure whether a business is profitable or operating at a loss. A positive net income shows profitability, whereas a negative net income (net loss) shows the business is spending more than it earns.<\/li>\n<li><strong>Financial health:<\/strong> Net income gives insights into a company\u2019s overall financial performance and administrative expenses. In other words, it shows whether the business has the ability to manage their expenses smartly.<\/li>\n<li><strong>Decision-making:<\/strong> Business owners use the company\u2019s net income to guide decisions on reinvestment, cost management, dividend distribution and more.<\/li>\n<li><strong>Attracting investors and lenders:<\/strong> Investors tend to look at net income and other financial statements to evaluate growth potential, while lenders look at it to determine creditworthiness.<\/li>\n<\/ul>\n<h2>Net income vs gross profit<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/12\/Net-vs-gross-income-2.png&#8221; title_text=&#8221;Net Vs Gross Income 2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>While gross profit focuses on the profitability of core operations (revenue minus COGS), net income <a href=\"https:\/\/www.reckon.com\/nz\/small-business-resources\/financial-information\/what-is-accounts-receivable\/\">accounts for all expenses<\/a>. The result? A more complete picture of overall profitability. For example, a company might have a strong gross profit but still report a negative net income on their cash flow statement due to high debt or operating costs.<\/p>\n<h2>Limitations of net income<\/h2>\n<p>Net income doesn\u2019t represent things like cash flow or just sales revenue. Non-cash expenses like depreciation and accrual-based accounting can have an impact on net income, which means it\u2019s less useful as a standalone metric. Pairing it with cash flow analysis will give you a fuller picture of a company\u2019s overall financial health.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Related terms&#8221; _builder_version=&#8221;4.27.5&#8243; header_2_font_size=&#8221;32px&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>See related terms<\/strong><br \/><a href=\"https:\/\/www.reckon.com\/nz\/glossary\/personal-services-income\/\">What is personal services income?<\/a><br \/><a href=\"https:\/\/www.reckon.com\/nz\/glossary\/gross-pay\/\">What is gross pay?<\/a><br \/><a href=\"https:\/\/www.reckon.com\/nz\/glossary\/net-profit\/\">What is net profit?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][ba_social_share icon_bg=&#8221;#03002e&#8221; icon_padding=&#8221;10px|12px|10px|12px|true|true&#8221; layout=&#8221;classic&#8221; show_text=&#8221;off&#8221; btn_padding=&#8221;0px|0px|0px|0px|false|false&#8221; btn_bg_color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_before=&#8221;    content: %22SHARE THIS%22;||    font-size: 16px;||    font-weight: 700;||    line-height: 22px;||    letter-spacing: 0em;||    text-align: center;||    color: #ff5447;||    margin-bottom: 10px;||    display: inline-flex;||    position: absolute;||    margin-top: 10px;&#8221; border_width_top_main=&#8221;1px&#8221; border_color_top_main=&#8221;#e4e4e4&#8243; border_radii_icon=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;off|desktop&#8221;][ba_social_share_child _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;facebook&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;linkedin&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;email&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][\/ba_social_share][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><!--TOC-->Net income \u2013 a term that\u2019s also known as the bottom line \u2013 is a financial metric within business accounting that reflects the profitability of a business after all their operating expenses, taxes and other costs have been deducted from the total revenue. To think of it another way: it\u2019s the most comprehensive measure of [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"menu_order":0,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-296993","glo","type-glo","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Net Income? Definition And Example For Small Business<\/title>\n<meta name=\"description\" content=\"Understanding net income is essential to your small business\u2019s profitability. Read on to discover how net income works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reckon.com\/nz\/glossary\/net-income\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Net Income?\" \/>\n<meta property=\"og:description\" content=\"Understanding net income is essential to your small business\u2019s profitability. Read on to discover how net income works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reckon.com\/nz\/glossary\/net-income\/\" \/>\n<meta property=\"og:site_name\" content=\"Reckon NZ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reckonhq\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T23:30:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.reckon.com\/nz\/wp-content\/uploads\/2025\/01\/Short-Logo-copy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ReckonHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/glossary\\\/net-income\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/glossary\\\/net-income\\\/\"},\"author\":{\"name\":\"Simon Jones\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/#\\\/schema\\\/person\\\/bee26de8317c43b49876cc4097f82155\"},\"headline\":\"What is Net Income?\",\"datePublished\":\"2026-01-19T03:28:20+00:00\",\"dateModified\":\"2026-01-27T23:30:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/glossary\\\/net-income\\\/\"},\"wordCount\":1209,\"publisher\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/#organization\"},\"inLanguage\":\"en-NZ\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/glossary\\\/net-income\\\/\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/glossary\\\/net-income\\\/\",\"name\":\"What is Net Income? Definition And Example For Small Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/#website\"},\"datePublished\":\"2026-01-19T03:28:20+00:00\",\"dateModified\":\"2026-01-27T23:30:10+00:00\",\"description\":\"Understanding net income is essential to your small business\u2019s profitability. Read on to discover how net income works.\",\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.reckon.com\\\/nz\\\/glossary\\\/net-income\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/#website\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/\",\"name\":\"Reckon NZ\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/#organization\",\"name\":\"Reckon NZ\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Short-Logo-copy.png\",\"contentUrl\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Short-Logo-copy.png\",\"width\":800,\"height\":800,\"caption\":\"Reckon NZ\"},\"image\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/reckonhq\\\/\",\"https:\\\/\\\/x.com\\\/ReckonHQ\",\"https:\\\/\\\/www.instagram.com\\\/reckonhq\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/reckon\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/Reckonltd\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Reckon_(company)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/#\\\/schema\\\/person\\\/bee26de8317c43b49876cc4097f82155\",\"name\":\"Simon Jones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Simon-Jones-150x150-1-1-96x96.png\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Simon-Jones-150x150-1-1-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Simon-Jones-150x150-1-1-96x96.png\",\"caption\":\"Simon Jones\"},\"description\":\"Content Writer Simon has spent more than 15 years as a journalist and content marketer, covering a broad spectrum of topics for both print and digital mastheads. He specialises in finance and technology, with a particular interest in the intersection of AI and fintech.\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/nz\\\/author\\\/simon-jones\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Net Income? Definition And Example For Small Business","description":"Understanding net income is essential to your small business\u2019s profitability. Read on to discover how net income works.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.reckon.com\/nz\/glossary\/net-income\/","og_locale":"en_US","og_type":"article","og_title":"What is Net Income?","og_description":"Understanding net income is essential to your small business\u2019s profitability. Read on to discover how net income works.","og_url":"https:\/\/www.reckon.com\/nz\/glossary\/net-income\/","og_site_name":"Reckon NZ","article_publisher":"https:\/\/www.facebook.com\/reckonhq\/","article_modified_time":"2026-01-27T23:30:10+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.reckon.com\/nz\/wp-content\/uploads\/2025\/01\/Short-Logo-copy.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ReckonHQ","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.reckon.com\/nz\/glossary\/net-income\/#article","isPartOf":{"@id":"https:\/\/www.reckon.com\/nz\/glossary\/net-income\/"},"author":{"name":"Simon Jones","@id":"https:\/\/www.reckon.com\/nz\/#\/schema\/person\/bee26de8317c43b49876cc4097f82155"},"headline":"What is Net Income?","datePublished":"2026-01-19T03:28:20+00:00","dateModified":"2026-01-27T23:30:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.reckon.com\/nz\/glossary\/net-income\/"},"wordCount":1209,"publisher":{"@id":"https:\/\/www.reckon.com\/nz\/#organization"},"inLanguage":"en-NZ"},{"@type":"WebPage","@id":"https:\/\/www.reckon.com\/nz\/glossary\/net-income\/","url":"https:\/\/www.reckon.com\/nz\/glossary\/net-income\/","name":"What is Net Income? Definition And Example For Small Business","isPartOf":{"@id":"https:\/\/www.reckon.com\/nz\/#website"},"datePublished":"2026-01-19T03:28:20+00:00","dateModified":"2026-01-27T23:30:10+00:00","description":"Understanding net income is essential to your small business\u2019s profitability. Read on to discover how net income works.","inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.reckon.com\/nz\/glossary\/net-income\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.reckon.com\/nz\/#website","url":"https:\/\/www.reckon.com\/nz\/","name":"Reckon NZ","description":"","publisher":{"@id":"https:\/\/www.reckon.com\/nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.reckon.com\/nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Organization","@id":"https:\/\/www.reckon.com\/nz\/#organization","name":"Reckon NZ","url":"https:\/\/www.reckon.com\/nz\/","logo":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/www.reckon.com\/nz\/#\/schema\/logo\/image\/","url":"https:\/\/www.reckon.com\/nz\/wp-content\/uploads\/2025\/01\/Short-Logo-copy.png","contentUrl":"https:\/\/www.reckon.com\/nz\/wp-content\/uploads\/2025\/01\/Short-Logo-copy.png","width":800,"height":800,"caption":"Reckon NZ"},"image":{"@id":"https:\/\/www.reckon.com\/nz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/reckonhq\/","https:\/\/x.com\/ReckonHQ","https:\/\/www.instagram.com\/reckonhq\/","https:\/\/www.linkedin.com\/company\/reckon\/","https:\/\/www.youtube.com\/user\/Reckonltd","https:\/\/en.wikipedia.org\/wiki\/Reckon_(company)"]},{"@type":"Person","@id":"https:\/\/www.reckon.com\/nz\/#\/schema\/person\/bee26de8317c43b49876cc4097f82155","name":"Simon Jones","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/www.reckon.com\/nz\/wp-content\/uploads\/2024\/08\/Simon-Jones-150x150-1-1-96x96.png","url":"https:\/\/www.reckon.com\/nz\/wp-content\/uploads\/2024\/08\/Simon-Jones-150x150-1-1-96x96.png","contentUrl":"https:\/\/www.reckon.com\/nz\/wp-content\/uploads\/2024\/08\/Simon-Jones-150x150-1-1-96x96.png","caption":"Simon Jones"},"description":"Content Writer Simon has spent more than 15 years as a journalist and content marketer, covering a broad spectrum of topics for both print and digital mastheads. He specialises in finance and technology, with a particular interest in the intersection of AI and fintech.","url":"https:\/\/www.reckon.com\/nz\/author\/simon-jones\/"}]}},"_links":{"self":[{"href":"https:\/\/www.reckon.com\/nz\/wp-json\/wp\/v2\/glo\/296993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reckon.com\/nz\/wp-json\/wp\/v2\/glo"}],"about":[{"href":"https:\/\/www.reckon.com\/nz\/wp-json\/wp\/v2\/types\/glo"}],"author":[{"embeddable":true,"href":"https:\/\/www.reckon.com\/nz\/wp-json\/wp\/v2\/users\/28"}],"version-history":[{"count":0,"href":"https:\/\/www.reckon.com\/nz\/wp-json\/wp\/v2\/glo\/296993\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.reckon.com\/nz\/wp-json\/wp\/v2\/media?parent=296993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}