{"id":280348,"date":"2024-07-08T21:14:20","date_gmt":"2024-07-08T09:14:20","guid":{"rendered":"https:\/\/www.reckon.com\/au\/?post_type=sbh&#038;p=280348"},"modified":"2025-08-01T15:56:14","modified_gmt":"2025-08-01T03:56:14","slug":"where-to-start-a-business-and-business-factors-for-success","status":"publish","type":"sbh","link":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/","title":{"rendered":"Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23&#8243; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.23&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;table-contents&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#f3f2f6&#8243; custom_padding=&#8221;25px||25px||true|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; sticky_position_tablet=&#8221;top&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; text_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font_size=&#8221;32px&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Starting your own business is a great challenge. There are so many factors that contribute to the success of a business and its survival. In reality, around 60% of businesses fail within three years of operation. This makes every decision crucial when starting a business.<\/p>\n<p>Our <a href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/\">Startup Cities<\/a> campaign of 2025 is here to help you decide which Aussie city is the best fit for your business venture. Having a location that is conducive to the <a href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/business-growth\/stages\/\">growth<\/a> of your business will give you the best chance of success.<\/p>\n<h2>Startup Cities Criteria<\/h2>\n<p>When looking into the best cities to start a business, our research analysed a number of factors:<\/p>\n<ul>\n<li><strong>Talent Pool:<\/strong> Access to a specialised and trained labour force will give your business a competitive edge.<\/li>\n<li><strong>Business Landscape:<\/strong> A business environment that offers access to productivity, funding, grants, and location gives startups greater chances to survive.<\/li>\n<li><strong>Internet Speed:<\/strong> Accounting for performance, having access to adequate internet based on latency, upload and download speed, so that any startup can perform immediately.<\/li>\n<li><strong>Cost of Living:<\/strong> Not only does a business need help to survive, but so do the people around it, meaning a community can thrive as well.<\/li>\n<\/ul>\n<h2>Top 10 Startup Cities in Australia<\/h2>\n<p>In 2025, the best places to start a business, by weighing up our criteria, include all the mainland state capitals and some rural cities.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; admin_label=&#8221;Top 10 iFrame&#8221;]<iframe title=\"Top 10 Australian Startup Cities Index Score Map\" aria-label=\"map\" id=\"datawrapper-chart-v2Qcg\" src=\"https:\/\/datawrapper.dwcdn.net\/v2Qcg\/3\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"568\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}})}();<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>From our previous campaign for 2024, Perth moved 19 places to rank as the number 1 city to start a business. This shows that business in Australia is constantly changing. Toowoomba, Mackay and Ballarat ranking in the top 10 also show that you don\u2019t need to start a city based on the coast, and that rural areas can be just as conducive to success.<\/p>\n<h2>Best Cities to Start a Business by State<\/h2>\n<p>While the top 10 cities show the best of the best, that doesn\u2019t mean you are restricted by geography; there are options if location close to where you live is important.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; admin_label=&#8221;By State iFrame&#8221;]<iframe title=\"The best place to start a business by state: NSW &amp;amp; ACT\" aria-label=\"Table\" id=\"datawrapper-chart-e49qx\" src=\"https:\/\/datawrapper.dwcdn.net\/e49qx\/5\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"924\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}})}();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>The Best and The Worst City by Factor<\/h2>\n<p>Unfortunately, some places don\u2019t offer the best circumstances for startup businesses.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; admin_label=&#8221;Best and Worst iFrame&#8221;]<iframe title=\"Best and worst city by factor\" aria-label=\"Table\" id=\"datawrapper-chart-EbglC\" src=\"https:\/\/datawrapper.dwcdn.net\/EbglC\/4\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"866\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}})}();<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>If you are considering a city or town that is placed in a low-scoring category, it may be prudent to rethink your options. This doesn\u2019t mean that you can\u2019t have a successful business in these locations. There are businesses in these cities and towns that succeed due to various circumstances and factors not included in our report.<\/p>\n<h2>Best Cities to Start a Business by Factor<\/h2>\n<p>Not every city excels in all factors, but rather in specific categories.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<iframe title=\"The best place to start a business by factor: Talent Pool\" aria-label=\"Table\" id=\"datawrapper-chart-QEg4x\" src=\"https:\/\/datawrapper.dwcdn.net\/QEg4x\/2\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"762\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}})}();<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Not all businesses are equal, which means that not all factors are equally important to specific industries. Say that you are looking to start a consulting business, and access to an educated workforce is more important than the cost of living. Canberra could be the choice for you due to its accessibility to a highly educated talent pool. By narrowing down on specific factors that are important to your business idea, you can find the best city for you outside of the top 10.<\/p>\n<h2>Bottom Line<\/h2>\n<p>Our Startup Cities report shows that opportunities to pursue a new business aren\u2019t confined to Australia\u2019s capital cities. There are worthwhile cities and towns in every state. The report also shows that a lot can change in just one year, as places like Bendigo and Warrnambool declined in certain areas, affecting their overall score and dropping in rankings. To make sure you start your business on the right foot, make sure you have the right <a href=\"https:\/\/www.reckon.com\/au\/accounting-software\/\">accounting<\/a> and <a href=\"https:\/\/www.reckon.com\/au\/accounting-software\/payroll\">payroll<\/a> tools to help you succeed.<\/p>\n<p>[\/et_pb_text][ba_social_share icon_bg=&#8221;#03002e&#8221; icon_padding=&#8221;10px|12px|10px|12px|true|true&#8221; layout=&#8221;classic&#8221; show_text=&#8221;off&#8221; btn_padding=&#8221;0px|0px|0px|0px|false|false&#8221; btn_bg_color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_before=&#8221;    content: %22SHARE THIS%22;||    font-size: 16px;||    font-weight: 700;||    line-height: 22px;||    letter-spacing: 0em;||    text-align: center;||    color: #ff5447;||    margin-bottom: 10px;||    display: inline-flex;||    position: absolute;||    margin-top: 10px;&#8221; border_width_top_main=&#8221;1px&#8221; border_color_top_main=&#8221;#e4e4e4&#8243; border_radii_icon=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;off|desktop&#8221;][ba_social_share_child _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;facebook&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;linkedin&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;email&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][\/ba_social_share][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><!--TOC-->Starting your own business is a great challenge. There are so many factors that contribute to the success of a business and its survival. In reality, around 60% of businesses fail within three years of operation. This makes every decision crucial when starting a business. Our Startup Cities campaign of 2025 is here to help [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":284830,"menu_order":0,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"sbh_category":[254],"class_list":["post-280348","sbh","type-sbh","status-publish","format-standard","has-post-thumbnail","hentry","sbh_category-startup-cities"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up<\/title>\n<meta name=\"description\" content=\"We investigated the most important factors in the best locations to start a business. Which Australian cities ranked the best for startups?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up\" \/>\n<meta property=\"og:description\" content=\"We investigated the most important factors in the best locations to start a business. Which Australian cities ranked the best for startups?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Reckon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reckonhq\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T03:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Start-loans-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"409\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ReckonHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/\"},\"author\":{\"name\":\"Oliver Gye\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#\\\/schema\\\/person\\\/b5625a73d7f24764f35bc6a9ec05d579\"},\"headline\":\"Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up\",\"datePublished\":\"2024-07-08T09:14:20+00:00\",\"dateModified\":\"2025-08-01T03:56:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/\"},\"wordCount\":1162,\"publisher\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Start-loans-header.png\",\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/\",\"name\":\"Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Start-loans-header.png\",\"datePublished\":\"2024-07-08T09:14:20+00:00\",\"dateModified\":\"2025-08-01T03:56:14+00:00\",\"description\":\"We investigated the most important factors in the best locations to start a business. Which Australian cities ranked the best for startups?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Start-loans-header.png\",\"contentUrl\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Start-loans-header.png\",\"width\":1200,\"height\":409},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/where-to-start-a-business-and-business-factors-for-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startup Cities\",\"item\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/small-business-resources\\\/startup-cities\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/\",\"name\":\"Reckon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#organization\",\"name\":\"Reckon\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/reckon-logo-yoast.png\",\"contentUrl\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/reckon-logo-yoast.png\",\"width\":300,\"height\":237,\"caption\":\"Reckon\"},\"image\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/reckonhq\\\/\",\"https:\\\/\\\/x.com\\\/ReckonHQ\",\"https:\\\/\\\/www.instagram.com\\\/reckonhq\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/reckon\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/Reckonltd\\\/\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Reckon_(company)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#\\\/schema\\\/person\\\/b5625a73d7f24764f35bc6a9ec05d579\",\"name\":\"Oliver Gye\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Aliver-Gye-150x150-1.png\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Aliver-Gye-150x150-1.png\",\"contentUrl\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Aliver-Gye-150x150-1.png\",\"caption\":\"Oliver Gye\"},\"description\":\"Content Writer Oliver Gye is a content writer and publisher who is passionate about creating engaging content for the small business community. He specialises in UX, business support &amp; compliance, and small business journalism in fintech and accounting.\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/author\\\/oliver-gye\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up","description":"We investigated the most important factors in the best locations to start a business. Which Australian cities ranked the best for startups?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/","og_locale":"en_US","og_type":"article","og_title":"Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up","og_description":"We investigated the most important factors in the best locations to start a business. Which Australian cities ranked the best for startups?","og_url":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/","og_site_name":"Reckon","article_publisher":"https:\/\/www.facebook.com\/reckonhq\/","article_modified_time":"2025-08-01T03:56:14+00:00","og_image":[{"width":1200,"height":409,"url":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Start-loans-header.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ReckonHQ","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/#article","isPartOf":{"@id":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/"},"author":{"name":"Oliver Gye","@id":"https:\/\/www.reckon.com\/au\/#\/schema\/person\/b5625a73d7f24764f35bc6a9ec05d579"},"headline":"Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up","datePublished":"2024-07-08T09:14:20+00:00","dateModified":"2025-08-01T03:56:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/"},"wordCount":1162,"publisher":{"@id":"https:\/\/www.reckon.com\/au\/#organization"},"image":{"@id":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Start-loans-header.png","inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/","url":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/","name":"Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up","isPartOf":{"@id":"https:\/\/www.reckon.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/#primaryimage"},"image":{"@id":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Start-loans-header.png","datePublished":"2024-07-08T09:14:20+00:00","dateModified":"2025-08-01T03:56:14+00:00","description":"We investigated the most important factors in the best locations to start a business. Which Australian cities ranked the best for startups?","breadcrumb":{"@id":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/#primaryimage","url":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Start-loans-header.png","contentUrl":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Start-loans-header.png","width":1200,"height":409},{"@type":"BreadcrumbList","@id":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/where-to-start-a-business-and-business-factors-for-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startup Cities","item":"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/"},{"@type":"ListItem","position":2,"name":"Thinking of starting a business? Here\u2019s where you should and shouldn\u2019t start up"}]},{"@type":"WebSite","@id":"https:\/\/www.reckon.com\/au\/#website","url":"https:\/\/www.reckon.com\/au\/","name":"Reckon","description":"","publisher":{"@id":"https:\/\/www.reckon.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.reckon.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.reckon.com\/au\/#organization","name":"Reckon","url":"https:\/\/www.reckon.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.reckon.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/05\/reckon-logo-yoast.png","contentUrl":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/05\/reckon-logo-yoast.png","width":300,"height":237,"caption":"Reckon"},"image":{"@id":"https:\/\/www.reckon.com\/au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/reckonhq\/","https:\/\/x.com\/ReckonHQ","https:\/\/www.instagram.com\/reckonhq\/","https:\/\/www.linkedin.com\/company\/reckon\/","https:\/\/www.youtube.com\/user\/Reckonltd\/","https:\/\/en.wikipedia.org\/wiki\/Reckon_(company)"]},{"@type":"Person","@id":"https:\/\/www.reckon.com\/au\/#\/schema\/person\/b5625a73d7f24764f35bc6a9ec05d579","name":"Oliver Gye","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/09\/Aliver-Gye-150x150-1.png","url":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/09\/Aliver-Gye-150x150-1.png","contentUrl":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/09\/Aliver-Gye-150x150-1.png","caption":"Oliver Gye"},"description":"Content Writer Oliver Gye is a content writer and publisher who is passionate about creating engaging content for the small business community. He specialises in UX, business support &amp; compliance, and small business journalism in fintech and accounting.","url":"https:\/\/www.reckon.com\/au\/author\/oliver-gye\/"}]}},"_links":{"self":[{"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/sbh\/280348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/sbh"}],"about":[{"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/types\/sbh"}],"author":[{"embeddable":true,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/users\/36"}],"version-history":[{"count":0,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/sbh\/280348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/media\/284830"}],"wp:attachment":[{"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/media?parent=280348"}],"wp:term":[{"taxonomy":"sbh_category","embeddable":true,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/sbh_category?post=280348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}