[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23″ custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.23″ global_colors_info=”{}” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”||0px||false|false”][et_pb_column type=”1_3″ module_class=”table-contents” _builder_version=”4.23″ background_color=”#f3f2f6″ custom_padding=”25px||25px||true|false” sticky_position=”top” sticky_limit_bottom=”section” sticky_position_tablet=”top” sticky_position_phone=”none” sticky_position_last_edited=”on|desktop” pac_dcm_carousel_specific_module_num=”0″ border_radii=”on|24px|24px|24px|24px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23″ text_font=”||||||||” global_colors_info=”{}” background__hover_enabled=”on|desktop”][\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Copy paste body text here” _builder_version=”4.23.1″ header_2_font_size=”32px” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
Should you hire a generalist or specialist? The right employee is indispensable to your businesses\u2019 success, so picking a winner is paramount to growth. It\u2019s always been this way.\u00a0<\/span><\/p>\n But what style of employee best suits the role and your business? A generalist or a specialist?\u00a0<\/span><\/p>\n The Swiss army knife or the scalpel? Both have merits but there are some core considerations that rarely change. Let\u2019s weigh up the options.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2023\/07\/SBH_Hiring_Staff_Guide_-_Hiring_for_growth_a_specialist_or_a_generalist.png” alt=”Specialist versus generalist” title_text=”SBH Hiring Staff Guide Hiring For Growth A Specialist Or A Generalist” align=”center” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Copy paste body text here” _builder_version=”4.23.1″ header_2_font_size=”32px” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n The generalist is your well rounded and well-practiced employee who has had experience in a bit of everything. They\u2019re your Swiss army knife \u2013 even if that knife may be a touch blunt.\u00a0<\/span><\/p>\n They\u2019re a jack of all trades, but often, a master of none. Not strictly accurate, there are indeed those that are practitioners of most and masters of some, but generally this is the way of the generalist.\u00a0<\/span><\/p>\n If you\u2019re a smaller business looking for growth you may find that small companies with few staff will err towards the generalist for the obvious reason of filling more than one role type in a less resourced business. They also make great leaders for larger businesses.<\/span><\/p>\n With a generalist you can cover many bases with the one employee. That web page update done? Great, get them moving on your upcoming event.\u00a0<\/span><\/p>\n No downtime equals maximum output for the business for a generally smaller salary. This lower salary and better bang for your buck will help your business grow.<\/span><\/p>\n You\u2019ll be on low resources when you start up a business, so you probably need a generalist. You need someone who can answer phones, fire off emails, get the printing done and balance the books \u2013 the generalist will be your first port-of-call to get your business moving upwards.<\/span><\/p>\n There\u2019s a reason they call them \u2018general\u2019 managers\u2026 But really, generalists excel at leadership due to a broad range of skills and knowledge compared to just one skilled area.\u00a0<\/span><\/p>\n If you need a marketing manager you had better get a candidate that knows their way around CRMs, EDM systems, UX, web design, PR, advertising, and social media. This way they know what specialists to hire and can effectively lead an entire department into greater prosperity.\u00a0<\/span><\/p>\n You don\u2019t want a gun digital marketer with little other experience, you want a big picture thinker: a generalist.<\/span><\/p>\n The specialist is how you elevate your business beyond fledgling growth. Your business may be built on a foundation of entry level generalist employees and high performing generalists in leadership but your grunt, your growth, your edge will lie in hiring specialists.\u00a0<\/span><\/p>\n A specialist may cost more and be less flexible than a generalist but when \u2018good enough\u2019 is no longer good enough for a key aspect of your business then you need a specialist to step in.\u00a0<\/span><\/p>\n Almost every business will need to hire a specialist at some stage, just be aware of when to do so.<\/span><\/p>\n If the time for a growth spurt has come and new areas of business beckon to you, grab yourself a specialist.\u00a0<\/span><\/p>\n You need an employee that\u2019s exceptional at what they do to make your company exceptional at what they do.\u00a0 A generalist isn\u2019t going to help you master a new field or convince the market you belong in that new space \u2013 but this is what a specialist can do for you.<\/span><\/p>\n If you\u2019re keen on convincing clients, you\u2019re the best and intend on pitching yourself as a premium value option then you certainly need a specialist.\u00a0<\/span><\/p>\n To grow in many verticals, you must rely on being in the top tiers in terms of service and product offerings. It\u2019s incredibly hard to do that with a generalist.\u00a0<\/span><\/p>\n They may cost more but you\u2019re paying not just for their education and experience but for their ability to raise your competency, your profile, your results and\u2026 your prices.<\/span><\/p>\n As we\u2019ve started to see, sometimes you have zero choice in the matter: you need a specialist over a generalist to make your business thrive, otherwise you might be starved of growth.\u00a0<\/span><\/p>\n Imagine running\u00a0a development house with a bunch of graduate coders. With the din of the ever-expanding competition in your ears, you need an advantage to stand out above the crowd.\u00a0<\/span><\/p>\n More and more we\u2019re seeing that specialist services delivered with impeccable quality will often be that avenue to growth \u2013 and you\u2019ll need a specialist for that.<\/span><\/p>\n <\/p>\n The next time you need to decide whether to hire a generalist or a specialist, remember these tips!<\/span><\/i><\/p>\n [\/et_pb_text][ba_social_share icon_bg=”#03002e” icon_padding=”10px|12px|10px|12px|true|true” layout=”classic” show_text=”off” btn_padding=”0px|0px|0px|0px|false|false” btn_bg_color=”RGBA(255,255,255,0)” _builder_version=”4.23″ _module_preset=”default” custom_margin=”50px||||false|false” custom_padding=”25px||||false|false” custom_css_before=” content: %22SHARE THIS%22;|| font-size: 16px;|| font-weight: 700;|| line-height: 22px;|| letter-spacing: 0em;|| text-align: center;|| color: #ff5447;|| margin-bottom: 10px;|| display: inline-flex;|| position: absolute;|| margin-top: 10px;” border_width_top_main=”1px” border_color_top_main=”#e4e4e4″ border_radii_icon=”on|5px|5px|5px|5px” global_colors_info=”{}” custom_css_before_last_edited=”off|desktop”][ba_social_share_child _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/ba_social_share_child][ba_social_share_child network_type=”facebook” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/ba_social_share_child][ba_social_share_child network_type=”linkedin” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/ba_social_share_child][ba_social_share_child network_type=”email” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/ba_social_share_child][\/ba_social_share][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Should you hire a generalist or specialist? The right employee is indispensable to your businesses\u2019 success, so picking a winner is paramount to growth. It\u2019s always been this way.\u00a0 But what style of employee best suits the role and your business? A generalist or a specialist?\u00a0 The Swiss army knife or the scalpel? Both have […]<\/p>\n","protected":false},"author":6,"featured_media":272852,"menu_order":0,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"sbh_category":[205],"class_list":["post-270305","sbh","type-sbh","status-publish","format-standard","has-post-thumbnail","hentry","sbh_category-hiring-staff-process"],"yoast_head":"\nWhat is a generalist?<\/span><\/h2>\n
What are the benefits of hiring a generalist to grow your business?<\/span><\/h3>\n
Low downtime maximises salary<\/span><\/i><\/h4>\n
Generalists are great for start-ups<\/span><\/i><\/h4>\n
Generalists suit leadership and management roles<\/span><\/i><\/h4>\n
What is a specialist?<\/span><\/h2>\n
What are the benefits of hiring a specialist to grow your business?<\/span><\/h3>\n
A specialist is great for moving into new areas<\/span><\/i><\/h4>\n
A specialist is good for reliability and confidence<\/span><\/i><\/h4>\n
A specialist is often indispensable<\/span><\/i><\/h4>\n