{"id":270062,"date":"2024-07-08T15:48:21","date_gmt":"2024-07-08T03:48:21","guid":{"rendered":"https:\/\/www.reckon.com\/au\/?post_type=sbh&#038;p=270062"},"modified":"2024-10-11T10:40:55","modified_gmt":"2024-10-10T22:40:55","slug":"advisory","status":"publish","type":"sbh","link":"https:\/\/www.reckon.com\/au\/small-business-resources\/business-growth\/advisory\/","title":{"rendered":"How to grow your advisory business"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23&#8243; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.23&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;table-contents&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#f3f2f6&#8243; custom_padding=&#8221;25px||25px||true|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; sticky_position_tablet=&#8221;top&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; text_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Copy paste body text here&#8221; _builder_version=&#8221;4.21.0&#8243; header_2_font_size=&#8221;32px&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Growing your advisory business won\u2019t come easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are no true shortcuts to growing your advisory business, but at the same time there are measurable and incremental ways you can get started on cultivating growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the low hanging fruit you can pluck to start growing your advisory business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-265981 size-full aligncenter\" src=\"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2023\/08\/3._How_to_grow_your_advisory_business.png\" alt=\"\" width=\"940\" height=\"240\" srcset=\"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2023\/08\/3._How_to_grow_your_advisory_business.png 940w, https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2023\/08\/3._How_to_grow_your_advisory_business-480x123.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 940px, 100vw\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">1) Cement your branding<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This one is particularly important to smaller bookkeepers and single person advisories who often overlook something that\u2019s seen as expensive and unnecessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Granted, when you\u2019re focused on keeping the till ringing and your clients happy, things like branding can fall by the wayside.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to grow your advisory business, focusing on branding is imperative. There\u2019s no way to grow without a solid brand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to have a recognisable brand that remains consistent and prominent to cultivate a wider client base and inspire confidence in your services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start small by pinpointing your logo and any alternate logos you need (think dark backgrounds and negative logo colours).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nail your associated brand colours.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a meaningful and catchy tagline or brand statement to accompany your visuals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a brief brand guideline to lay out official use of logos, fonts, colour schemes etc. This way you can avoid incremental \u2018decay\u2019 of your brand as variations creep in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remain consistent.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now apply all of this to your website and social media channels. These days, with great templated web pages from Squarespace and Wix, anyone can create a website that looks professional.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to go deep end on this, as you can easily spend a vault of money, but for relatively little cost and some \u2018YouTube University\u2019 you can grow your advisory business with decent and consistent branding.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2) Become highly referable<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that, with advisory businesses in particular, reputation and referrals are everything when it comes to gaining new clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Casually and passively awaiting those referrals isn\u2019t a recipe for success. You need to earn your referrals through genuine customer service and an outgoing attitude to winning new business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your current clients will often be the best avenue to growing your client base, so pay full attention to your customer service and service quality in general.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instigate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">regular and <a href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/corporate-jargon-survey\/\">effective communication<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">quick and satisfying resolutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">competent advice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">going above and beyond\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Implementing these will help to build an excellent brand that happy clients will naturally tell their colleagues or peers about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019re confident in your brand and services, you can even become even more forward with your clients by incentivising referrals or setting up networking events.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3) Become a beacon of information<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People respond to those who are the source of genuine, reliable, verifiable, and useful information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can position your advisory business as such a source, you\u2019ll be at a far greater chance of picking up more clients. This is because you\u2019ve built trust, exuded professionalism and have become a known quantity to potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the ease of social media these days and the ability to propagate a blog or channel with useful, upskilling, and inspirational content, you\u2019re as well placed as anyone to become a \u2018thought leader\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps that you\u2019re able to be researched by potential clients, with a higher and more active profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t necessarily have to position yourself individually as <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\"> source of information if you\u2019re uncomfortable with too much personal branding. Simply rely on the brand you\u2019ve built.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collate and share excellent:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">podcasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">blogs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">news articles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how-to\u2019s<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have the confidence, produce as much as you can personally \u2013 even just weekly snippets of wisdom will be better than nothing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can\u2019t create the content yourself, aim at the very least to be a regular poster of shared information by trusted sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If people listen to you on LinkedIn or share your blog or advice on Facebook, you can be sure this is a great way to start building your industry cache and eventually your client base.<\/span><\/p>\n<p>[\/et_pb_text][ba_social_share icon_bg=&#8221;#03002e&#8221; icon_padding=&#8221;10px|12px|10px|12px|true|true&#8221; layout=&#8221;classic&#8221; show_text=&#8221;off&#8221; btn_padding=&#8221;0px|0px|0px|0px|false|false&#8221; btn_bg_color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_before=&#8221; content: %22SHARE THIS%22;|| font-size: 16px;|| font-weight: 700;|| line-height: 22px;|| letter-spacing: 0em;|| text-align: center;|| color: #ff5447;|| margin-bottom: 10px;|| display: inline-flex;|| position: absolute;|| margin-top: 10px;&#8221; border_width_top_main=&#8221;1px&#8221; border_color_top_main=&#8221;#e4e4e4&#8243; border_radii_icon=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;off|desktop&#8221;][ba_social_share_child _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;facebook&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;linkedin&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;email&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][\/ba_social_share][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are no true shortcuts to growing your advisory business, but at the same time, there are measurable and incremental ways you can get started on cultivating growth. Read our article to find out how you can start growing your advisory business.<\/p>\n","protected":false},"author":6,"featured_media":272843,"menu_order":0,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"sbh_category":[203],"class_list":["post-270062","sbh","type-sbh","status-publish","format-standard","has-post-thumbnail","hentry","sbh_category-business-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Grow an Advisory Business | Business Growth | Reckon AU<\/title>\n<meta name=\"description\" content=\"There are no valid shortcuts to grow an advisory business. 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