{"id":7820,"date":"2024-07-30T08:37:38","date_gmt":"2024-07-29T22:37:38","guid":{"rendered":"https:\/\/www.reckon.com\/reckon-blog\/?p=7820"},"modified":"2026-05-05T16:01:17","modified_gmt":"2026-05-05T04:01:17","slug":"best-social-media-small-business","status":"publish","type":"post","link":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/","title":{"rendered":"How to choose the best social media platforms for your small business"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.23&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;table-contents&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#f3f2f6&#8243; custom_padding=&#8221;25px||25px||true|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; sticky_position_tablet=&#8221;top&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; text_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.6&#8243; header_2_font_size=&#8221;32px&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">No matter the industry you operate in or the size of your business, you need to be on social media to reach your target audience. The best part is that it\u2019s a marketing tool that doesn\u2019t have to break the bank. But choosing the <\/span><i><span style=\"font-weight: 400;\">right<\/span><\/i><span style=\"font-weight: 400;\"> social platforms for your business can be overwhelming \u2014 especially if you aren\u2019t sure which ones align with your business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s everything you need to know to help you understand all the different options and select the platforms that best suit your business.<\/span><\/p>\n<h2><b>KYA: Know your audience<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/Know-your-audience-icons.png&#8221; alt=&#8221;Social media Know your audience&#8221; title_text=&#8221;Know Your Audience Icons&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">The first \u2014 and arguably most important \u2014 step when choosing social media platforms is understanding your target audience. Knowing who your customers are, where they spend their time online and what type of content they engage with will help you apply the <\/span><span style=\"font-weight: 400;\">right marketing ideas<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Demographic:<\/strong><span style=\"font-weight: 400;\"> Age, gender, location, and income level can all influence which social platforms your audience uses. Younger audiences, for example, are more likely to use TikTok and Instagram, while older demographics might prefer Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Interests and behaviours:<\/strong><span style=\"font-weight: 400;\"> Understand what your audience likes, shares, and comments on \u2014 this can help you tweak your content to meet their specific interests. Tools like Google Analytics and other social media insights can give you extremely valuable data about your audience\u2019s online habits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Pain points and needs\/wants:<\/strong><span style=\"font-weight: 400;\"> Knowing what your audience is trying to achieve, as well as their wants and needs, can help you create the type of content that will really resonate with them, thereby positioning your business as a solution provider.<\/span><\/li>\n<\/ul>\n<h2><b>Take a closer look at each platform<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every social media platform has its own particular features, which is what attracts different user types. Here\u2019s a quick overview of the biggest platforms out there right now:<\/span><\/p>\n<h3><em><strong>Facebook<\/strong><\/em><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>User base:<\/strong><span style=\"font-weight: 400;\"> With over 2.9 billion monthly active users, Facebook has a massive user base spread across almost every age group and demographic, which makes it a great platform for businesses that need to target a broad audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Features:<\/strong><span style=\"font-weight: 400;\"> Business pages, advertising options, groups, and a marketplace. Facebook\u2019s comprehensive advertising platform means you can do more precise targeting based on demographics, interests and behaviours.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Best for:<\/strong><span style=\"font-weight: 400;\"> Community building, customer engagement and targeted advertising. It\u2019s particularly useful for B2C businesses and local businesses looking to connect with customers in their area.<\/span><\/li>\n<\/ul>\n<h3><strong><i>Instagram<\/i><\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>User base:<\/strong><span style=\"font-weight: 400;\"> Instagram has over 2 billion monthly active users, with a strong presence among younger audiences (i.e. aged 18\u201334).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Features:<\/strong><span style=\"font-weight: 400;\"> It is a very visual platform, which is perfect if you have a business with visually appealing products and services. Features include posts, stories, reels, shopping and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Best for:<\/strong><span style=\"font-weight: 400;\"> Brands that want to take advantage of the visual aspect to tell their story, so fashion, food, travel and lifestyle brands should be here. It\u2019s also effective for influencer marketing and reaching a younger audience.<\/span><\/li>\n<\/ul>\n<h3><strong><i>LinkedIn<\/i><\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>User base:<\/strong><span style=\"font-weight: 400;\"> LinkedIn has over 1 billion users from over 200 countries. It\u2019s mainly for professionals and businesses and is the go-to platform for B2B marketing, networking, and professional development.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Features<\/strong><b>:<\/b><span style=\"font-weight: 400;\"> Business pages, groups, job postings, advertising options, and more. It\u2019s a great place to share industry insights and thought-leadership content and connect with other professionals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Best for:<\/strong><span style=\"font-weight: 400;\"> B2B companies, professional services and businesses that want to be seen as thought leaders in their sector.<\/span><\/li>\n<\/ul>\n<h3><strong><i>X \/ Twitter<\/i><\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>User base:<\/strong><span style=\"font-weight: 400;\"> X (formerly Twitter) has 368 million monthly active users, and it\u2019s perhaps best known for its simplicity for engaging in real-time conversations and trending topics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Features:<\/strong><span style=\"font-weight: 400;\"> Tweets, retweets, hashtags, and lists. These are useful for sharing news and updates and engaging in industry-relevant conversations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Best for:<\/strong><span style=\"font-weight: 400;\"> Businesses that want to engage with customers in real-time discussions, or handle customer service queries and share updates about their company.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Depending on your business type and your target audience, you may also want to consider <\/span><span style=\"font-weight: 400;\">other platforms<\/span><span style=\"font-weight: 400;\"> like YouTube, TikTok, Pinterest, Reddit, and more. Just don\u2019t try to juggle too much at once \u2014 you can\u2019t be all things to all people.<\/span><b><\/b><\/p>\n<h2><b>What do you want to get out of social media?<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/Social-Media-growth.png&#8221; alt=&#8221;Social media growth &#8221; title_text=&#8221;Social Media Growth&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Choosing the right social media platforms also involves aligning your social media strategy with your overall business goals. Below are four common reasons why small business owners might decide to jump online and start their own social media accounts. Maybe you want to:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Increase brand awareness:<\/strong> <span style=\"font-weight: 400;\">If your top goal is to increase brand awareness for your brand, then platforms with larger user bases like Facebook, Instagram and YouTube should be top of your list. You can reach a wider audience with organic content and paid advertising.<\/span><\/li>\n<li aria-level=\"1\"><strong>Drive traffic to your website:<\/strong> <span style=\"font-weight: 400;\">Platforms like Facebook, Instagram, LinkedIn, and Twitter could be most effective for businesses wanting to drive more traffic to their websites. There are heaps of tools to share links and promote your website content.<\/span><\/li>\n<li aria-level=\"1\"><strong>Generate leads and sales:<\/strong> <span style=\"font-weight: 400;\">Go for platforms with powerful advertising capabilities like Facebook, Instagram and LinkedIn \u2014 these are best for lead generation and sales. You can take advantage of advanced targeting options to help you reach more potential customers (i.e. ones who are most likely to convert).<\/span><\/li>\n<li aria-level=\"1\"><strong>Build a community:<\/strong> <span style=\"font-weight: 400;\">If you\u2019d prefer to build a community around your brand, Facebook Groups and Instagram are great options. They tend to be better at facilitating direct interactions with your audience and fostering a sense of loyalty.<\/span><\/li>\n<\/ul>\n<h2><b>Key factors when choosing a social media platform<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When deciding which social media platforms to use, there are quite a few factors you\u2019ll need to take into consideration \u2014 starting with the type of content you plan on creating. Different platforms are suited to different types of content. Instagram and Pinterest are visual-centric, ideal for businesses that can create compelling imagery and videos. LinkedIn is better for professional, text-based content like articles and case studies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Resource allocation is equally important. Managing multiple social media platforms requires plenty of time and resources, so it\u2019s better to focus on a few platforms and do them well rather than spreading yourself too thin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, make sure you choose platforms that have best-in-class analytics tools to track your performance and measure ROI. Taking the time to determine what works and what doesn\u2019t will help you refine your strategy and get better results.<\/span><\/p>\n<h2><b>Finding the best social media platform for your business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Picking the best social media platforms for your business can help you <\/span><a href=\"https:\/\/www.reckon.com\/reckon-blog\/6-ways-to-promote-your-online-store-and-increase-traffic\/\"><span style=\"font-weight: 400;\">maximise your online presence<\/span><\/a><span style=\"font-weight: 400;\"> and achieve your marketing goals. Now that you know what some of the biggest platforms can offer you, it\u2019s time to strategize for the future and get started with creating content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, \u2018success\u2019 isn\u2019t just about choosing the right platforms but also about being consistent in posting valuable content that resonates with your audience.<\/span><\/p>\n<p>[\/et_pb_text][ba_social_share icon_bg=&#8221;#03002e&#8221; icon_padding=&#8221;10px|12px|10px|12px|true|true&#8221; layout=&#8221;classic&#8221; show_text=&#8221;off&#8221; btn_padding=&#8221;0px|0px|0px|0px|false|false&#8221; btn_bg_color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_before=&#8221; content: %22SHARE THIS%22;|| font-size: 16px;|| font-weight: 700;|| line-height: 22px;|| letter-spacing: 0em;|| text-align: center;|| color: #ff5447;|| margin-bottom: 10px;|| display: inline-flex;|| position: absolute;|| margin-top: 10px;&#8221; border_width_top_main=&#8221;1px&#8221; border_color_top_main=&#8221;#e4e4e4&#8243; border_radii_icon=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;off|desktop&#8221;][ba_social_share_child _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;facebook&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;linkedin&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;email&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][\/ba_social_share][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the best social media for your small business depends on your customers and goals. Let&#8217;s compare the key factors and dive in.<\/p>\n","protected":false},"author":34,"featured_media":294947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><span style=\"font-weight: 400;\">No matter the industry you operate in or the size of your business, you need to be on social media to reach your target audience. The best part is that it\u2019s a marketing tool that doesn\u2019t have to break the bank. But choosing the <\/span><i><span style=\"font-weight: 400;\">right<\/span><\/i><span style=\"font-weight: 400;\"> social platforms for your business can be overwhelming \u2014 especially if you aren\u2019t sure which ones align with your business goals.<\/span><\/p><p><span style=\"font-weight: 400;\">Here's everything you need to know to help you understand all the different options and select the platforms that best suit your business.<\/span><\/p><p><img class=\"alignnone wp-image-7763\" src=\"https:\/\/www.reckon.com\/reckon-blog\/wp-content\/uploads\/2024\/07\/2-300x200.png\" alt=\"\" width=\"975\" height=\"650\" \/><\/p><h2><b>KYA: Know your audience<\/b><\/h2><p><span style=\"font-weight: 400;\">The first \u2014 and arguably most important \u2014 step when choosing social media platforms is understanding your target audience. Knowing who your customers are, where they spend their time online and what type of content they engage with will help you apply the <\/span><a href=\"https:\/\/www.reckon.com\/reckon-blog\/cheap-content-marketing-ideas-small-business\/\"><span style=\"font-weight: 400;\">right marketing ideas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Demographic:<\/strong><span style=\"font-weight: 400;\"> Age, gender, location, and income level can all influence which social platforms your audience uses. Younger audiences, for example, are more likely to use TikTok and Instagram, while older demographics might prefer Facebook.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Interests and behaviours:<\/strong><span style=\"font-weight: 400;\"> Understand what your audience likes, shares, and comments on \u2014 this can help you tweak your content to meet their specific interests. Tools like Google Analytics and other social media insights can give you extremely valuable data about your audience\u2019s online habits.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Pain points and needs\/wants:<\/strong><span style=\"font-weight: 400;\"> Knowing what your audience is trying to achieve, as well as their wants and needs, can help you create the type of content that will really resonate with them, thereby positioning your business as a solution provider.<\/span><\/li><\/ul><p><img class=\"alignnone wp-image-7773\" src=\"https:\/\/www.reckon.com\/reckon-blog\/wp-content\/uploads\/2024\/07\/12-300x200.png\" alt=\"\" width=\"1086\" height=\"724\" \/><\/p><h2><b>Take a closer look at each platform<\/b><\/h2><p><span style=\"font-weight: 400;\">Every social media platform has its own particular features, which is what attracts different user types. Here\u2019s a quick overview of the biggest platforms out there right now:<\/span><\/p><h3><strong><i>Facebook<\/i><\/strong><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>User base:<\/strong><span style=\"font-weight: 400;\"> With over 2.9 billion monthly active users, Facebook has a massive user base spread across almost every age group and demographic, which makes it a great platform for businesses that need to target a broad audience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Features:<\/strong><span style=\"font-weight: 400;\"> Business pages, advertising options, groups, and a marketplace. Facebook\u2019s comprehensive advertising platform means you can do more precise targeting based on demographics, interests and behaviours.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Best for:<\/strong><span style=\"font-weight: 400;\"> Community building, customer engagement and targeted advertising. It\u2019s particularly useful for B2C businesses and local businesses looking to connect with customers in their area.<\/span><\/li><\/ul><h3><strong><i>Instagram<\/i><\/strong><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>User base:<\/strong><span style=\"font-weight: 400;\"> Instagram has over 2 billion monthly active users, with a strong presence among younger audiences (i.e. aged 18\u201334).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Features:<\/strong><span style=\"font-weight: 400;\"> It is a very visual platform, which is perfect if you have a business with visually appealing products and services. Features include posts, stories, reels, shopping and more.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Best for:<\/strong><span style=\"font-weight: 400;\"> Brands that want to take advantage of the visual aspect to tell their story, so fashion, food, travel and lifestyle brands should be here. It\u2019s also effective for influencer marketing and reaching a younger audience.<\/span><\/li><\/ul><h3><strong><i>LinkedIn<\/i><\/strong><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>User base:<\/strong><span style=\"font-weight: 400;\"> LinkedIn has over 1 billion users from over 200 countries. It\u2019s mainly for professionals and businesses and is the go-to platform for B2B marketing, networking, and professional development.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Features<\/strong><b>:<\/b><span style=\"font-weight: 400;\"> Business pages, groups, job postings, advertising options, and more. It\u2019s a great place to share industry insights and thought-leadership content and connect with other professionals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Best for:<\/strong><span style=\"font-weight: 400;\"> B2B companies, professional services and businesses that want to be seen as thought leaders in their sector.<\/span><\/li><\/ul><h3><strong><i>X \/ Twitter<\/i><\/strong><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>User base:<\/strong><span style=\"font-weight: 400;\"> X (formerly Twitter) has 368 million monthly active users, and it\u2019s perhaps best known for its simplicity for engaging in real-time conversations and trending topics.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Features:<\/strong><span style=\"font-weight: 400;\"> Tweets, retweets, hashtags, and lists. These are useful for sharing news and updates and engaging in industry-relevant conversations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Best for:<\/strong><span style=\"font-weight: 400;\"> Businesses that want to engage with customers in real-time discussions, or handle customer service queries and share updates about their company.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Depending on your business type and your target audience, you may also want to consider <\/span><a href=\"https:\/\/www.reckon.com\/reckon-blog\/new-social-media-channels-to-market-your-business\/\"><span style=\"font-weight: 400;\">other platforms<\/span><\/a><span style=\"font-weight: 400;\"> like YouTube, TikTok, Pinterest, Reddit, and more. Just don\u2019t try to juggle too much at once \u2014 you can\u2019t be all things to all people.<\/span><\/p><p><img class=\"alignnone wp-image-7772\" src=\"https:\/\/www.reckon.com\/reckon-blog\/wp-content\/uploads\/2024\/07\/11-300x200.png\" alt=\"\" width=\"1205\" height=\"803\" \/><\/p><h2><b>What do you want to get out of social media?<\/b><\/h2><p><span style=\"font-weight: 400;\">Choosing the right social media platforms also involves aligning your social media strategy with your overall business goals. Below are four common reasons why small business owners might decide to jump online and start their own social media accounts. Maybe you want to:<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><strong>Increase brand awareness:<\/strong> <span style=\"font-weight: 400;\">If your top goal is to increase brand awareness for your brand, then platforms with larger user bases like Facebook, Instagram and YouTube should be top of your list. You can reach a wider audience with organic content and paid advertising.<\/span><\/li><li aria-level=\"1\"><strong>Drive traffic to your website:<\/strong> <span style=\"font-weight: 400;\">Platforms like Facebook, Instagram, LinkedIn, and Twitter could be most effective for businesses wanting to drive more traffic to their websites. There are heaps of tools to share links and promote your website content.<\/span><\/li><li aria-level=\"1\"><strong>Generate leads and sales:<\/strong> <span style=\"font-weight: 400;\">Go for platforms with powerful advertising capabilities like Facebook, Instagram and LinkedIn \u2014 these are best for lead generation and sales. You can take advantage of advanced targeting options to help you reach more potential customers (i.e. ones who are most likely to convert).<\/span><\/li><li aria-level=\"1\"><strong>Build a community:<\/strong> <span style=\"font-weight: 400;\">If you\u2019d prefer to build a community around your brand, Facebook Groups and Instagram are great options. They tend to be better at facilitating direct interactions with your audience and fostering a sense of loyalty.<\/span><\/li><\/ul><p><img class=\"alignnone wp-image-7769\" src=\"https:\/\/www.reckon.com\/reckon-blog\/wp-content\/uploads\/2024\/07\/8-300x200.png\" alt=\"\" width=\"1278\" height=\"852\" \/><\/p><h2><b>Key factors when choosing a social media platform<\/b><\/h2><p><span style=\"font-weight: 400;\">When deciding which social media platforms to use, there are quite a few factors you\u2019ll need to take into consideration \u2014 starting with the type of content you plan on creating. Different platforms are suited to different types of content. Instagram and Pinterest are visual-centric, ideal for businesses that can create compelling imagery and videos. LinkedIn is better for professional, text-based content like articles and case studies.<\/span><\/p><p><span style=\"font-weight: 400;\">Resource allocation is equally important. Managing multiple social media platforms requires plenty of time and resources, so it\u2019s better to focus on a few platforms and do them well rather than spreading yourself too thin.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, make sure you choose platforms that have best-in-class analytics tools to track your performance and measure ROI. Taking the time to determine what works and what doesn\u2019t will help you refine your strategy and get better results.<\/span><\/p><p><img class=\"alignnone wp-image-7765\" src=\"https:\/\/www.reckon.com\/reckon-blog\/wp-content\/uploads\/2024\/07\/4-300x200.png\" alt=\"\" width=\"1122\" height=\"748\" \/><\/p><h2><b>Finding the best social media platform for your business<\/b><\/h2><p><span style=\"font-weight: 400;\">Picking the best social media platforms for your business can help you <\/span><a href=\"https:\/\/www.reckon.com\/reckon-blog\/6-ways-to-promote-your-online-store-and-increase-traffic\/\"><span style=\"font-weight: 400;\">maximise your online presence<\/span><\/a><span style=\"font-weight: 400;\"> and achieve your marketing goals. Now that you know what some of the biggest platforms can offer you, it\u2019s time to strategize for the future and get started with creating content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remember, \u2018success\u2019 isn\u2019t just about choosing the right platforms but also about being consistent in posting valuable content that resonates with your audience.<\/span><\/p>","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[343],"tags":[351,352,353,354],"class_list":["post-7820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-business-tools","tag-marketing","tag-social-media","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Choosing the right social media platform for your small business<\/title>\n<meta name=\"description\" content=\"Choosing the best social media for your small business depends on your customers and goals. Let&#039;s compare the key factors and dive in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose the best social media platforms for your small business | Reckon\" \/>\n<meta property=\"og:description\" content=\"Choosing the best social media for your small business depends on your customers and goals. Let&#039;s compare the key factors and dive in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Reckon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reckonhq\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-29T22:37:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T04:01:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/best-social-media-no-text.png\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Evlin DuBose\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReckonHQ\" \/>\n<meta name=\"twitter:site\" content=\"@ReckonHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evlin DuBose\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/blog\\\/best-social-media-small-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/blog\\\/best-social-media-small-business\\\/\"},\"author\":{\"name\":\"Evlin DuBose\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#\\\/schema\\\/person\\\/07a351d6c50a5d17a07375f07808d5de\"},\"headline\":\"How to choose the best social media platforms for your small business\",\"datePublished\":\"2024-07-29T22:37:38+00:00\",\"dateModified\":\"2026-05-05T04:01:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/blog\\\/best-social-media-small-business\\\/\"},\"wordCount\":1641,\"publisher\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/blog\\\/best-social-media-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/best-social-media-no-text.png\",\"keywords\":[\"business tools\",\"marketing\",\"social media\",\"tips\"],\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/blog\\\/best-social-media-small-business\\\/\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/blog\\\/best-social-media-small-business\\\/\",\"name\":\"Choosing the right social media platform for your small business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/blog\\\/best-social-media-small-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/blog\\\/best-social-media-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/best-social-media-no-text.png\",\"datePublished\":\"2024-07-29T22:37:38+00:00\",\"dateModified\":\"2026-05-05T04:01:17+00:00\",\"description\":\"Choosing the best social media for your small business depends on your customers and goals. Let's compare the key factors and dive in.\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.reckon.com\\\/au\\\/blog\\\/best-social-media-small-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/blog\\\/best-social-media-small-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/best-social-media-no-text.png\",\"contentUrl\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/best-social-media-no-text.png\",\"width\":950,\"height\":500,\"caption\":\"How to choose the right social media platform header\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/\",\"name\":\"Reckon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#organization\",\"name\":\"Reckon\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/reckon-logo-yoast.png\",\"contentUrl\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/reckon-logo-yoast.png\",\"width\":300,\"height\":237,\"caption\":\"Reckon\"},\"image\":{\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/reckonhq\\\/\",\"https:\\\/\\\/x.com\\\/ReckonHQ\",\"https:\\\/\\\/www.instagram.com\\\/reckonhq\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/reckon\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/Reckonltd\\\/\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Reckon_(company)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/#\\\/schema\\\/person\\\/07a351d6c50a5d17a07375f07808d5de\",\"name\":\"Evlin DuBose\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Evlin-Bubose-150x150-1.png\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Evlin-Bubose-150x150-1.png\",\"contentUrl\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Evlin-Bubose-150x150-1.png\",\"caption\":\"Evlin DuBose\"},\"description\":\"Content &amp; Social Media Manager Evlin DuBose is an experienced content creator and award-winning writer who brings a wealth of knowledge, curiosity, and passion to her work at Reckon. She has written leading guides on various finance topics, including the cost of living, home loans, property, economics, inflation, insurance, accounting, budgeting, superannuation, and more. She is ASIC RG 146 certified for General Advice (Tier 2).\",\"url\":\"https:\\\/\\\/www.reckon.com\\\/au\\\/author\\\/evlin-dubose\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Choosing the right social media platform for your small business","description":"Choosing the best social media for your small business depends on your customers and goals. Let's compare the key factors and dive in.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/","og_locale":"en_US","og_type":"article","og_title":"How to choose the best social media platforms for your small business | Reckon","og_description":"Choosing the best social media for your small business depends on your customers and goals. Let's compare the key factors and dive in.","og_url":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/","og_site_name":"Reckon","article_publisher":"https:\/\/www.facebook.com\/reckonhq\/","article_published_time":"2024-07-29T22:37:38+00:00","article_modified_time":"2026-05-05T04:01:17+00:00","og_image":[{"width":950,"height":500,"url":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/best-social-media-no-text.png","type":"image\/png"}],"author":"Evlin DuBose","twitter_card":"summary_large_image","twitter_creator":"@ReckonHQ","twitter_site":"@ReckonHQ","twitter_misc":{"Written by":"Evlin DuBose","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/#article","isPartOf":{"@id":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/"},"author":{"name":"Evlin DuBose","@id":"https:\/\/www.reckon.com\/au\/#\/schema\/person\/07a351d6c50a5d17a07375f07808d5de"},"headline":"How to choose the best social media platforms for your small business","datePublished":"2024-07-29T22:37:38+00:00","dateModified":"2026-05-05T04:01:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/"},"wordCount":1641,"publisher":{"@id":"https:\/\/www.reckon.com\/au\/#organization"},"image":{"@id":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/best-social-media-no-text.png","keywords":["business tools","marketing","social media","tips"],"articleSection":["Insights"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/","url":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/","name":"Choosing the right social media platform for your small business","isPartOf":{"@id":"https:\/\/www.reckon.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/#primaryimage"},"image":{"@id":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/best-social-media-no-text.png","datePublished":"2024-07-29T22:37:38+00:00","dateModified":"2026-05-05T04:01:17+00:00","description":"Choosing the best social media for your small business depends on your customers and goals. Let's compare the key factors and dive in.","inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.reckon.com\/au\/blog\/best-social-media-small-business\/#primaryimage","url":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/best-social-media-no-text.png","contentUrl":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/best-social-media-no-text.png","width":950,"height":500,"caption":"How to choose the right social media platform header"},{"@type":"WebSite","@id":"https:\/\/www.reckon.com\/au\/#website","url":"https:\/\/www.reckon.com\/au\/","name":"Reckon","description":"","publisher":{"@id":"https:\/\/www.reckon.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.reckon.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.reckon.com\/au\/#organization","name":"Reckon","url":"https:\/\/www.reckon.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.reckon.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/05\/reckon-logo-yoast.png","contentUrl":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/05\/reckon-logo-yoast.png","width":300,"height":237,"caption":"Reckon"},"image":{"@id":"https:\/\/www.reckon.com\/au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/reckonhq\/","https:\/\/x.com\/ReckonHQ","https:\/\/www.instagram.com\/reckonhq\/","https:\/\/www.linkedin.com\/company\/reckon\/","https:\/\/www.youtube.com\/user\/Reckonltd\/","https:\/\/en.wikipedia.org\/wiki\/Reckon_(company)"]},{"@type":"Person","@id":"https:\/\/www.reckon.com\/au\/#\/schema\/person\/07a351d6c50a5d17a07375f07808d5de","name":"Evlin DuBose","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/Evlin-Bubose-150x150-1.png","url":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/Evlin-Bubose-150x150-1.png","contentUrl":"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/07\/Evlin-Bubose-150x150-1.png","caption":"Evlin DuBose"},"description":"Content &amp; Social Media Manager Evlin DuBose is an experienced content creator and award-winning writer who brings a wealth of knowledge, curiosity, and passion to her work at Reckon. She has written leading guides on various finance topics, including the cost of living, home loans, property, economics, inflation, insurance, accounting, budgeting, superannuation, and more. She is ASIC RG 146 certified for General Advice (Tier 2).","url":"https:\/\/www.reckon.com\/au\/author\/evlin-dubose\/"}]}},"modified_by":"Oliver Gye","_links":{"self":[{"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/posts\/7820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/comments?post=7820"}],"version-history":[{"count":1,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/posts\/7820\/revisions"}],"predecessor-version":[{"id":303563,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/posts\/7820\/revisions\/303563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/media\/294947"}],"wp:attachment":[{"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/media?parent=7820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/categories?post=7820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reckon.com\/au\/wp-json\/wp\/v2\/tags?post=7820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}