{"id":306834,"date":"2026-07-20T12:30:55","date_gmt":"2026-07-20T00:30:55","guid":{"rendered":"https:\/\/www.reckon.com\/au\/?p=306834"},"modified":"2026-07-20T15:25:38","modified_gmt":"2026-07-20T03:25:38","slug":"startup-cities-2026-report","status":"publish","type":"post","link":"https:\/\/www.reckon.com\/au\/blog\/startup-cities-2026-report\/","title":{"rendered":"Startup Cities 2026 Report"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.23&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;table-contents&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#f3f2f6&#8243; custom_padding=&#8221;25px||25px||true|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; sticky_position_tablet=&#8221;top&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; text_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.7&#8243; header_2_font_size=&#8221;32px&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>For the third year running, we have continued our research and published this year&#8217;s results on the best place to start a business. Things have changed in 2026, and the top spot once held by Perth has now been dethroned by Queensland&#8217;s capital city, Brisbane. But that\u2019s not all: while the key rankings have changed, a few surprising trends have also emerged in <a href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/\">Reckon\u2019s 2026 Startup City report<\/a>. Let\u2019s dive in.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div style=\"display: flex; justify-content: center;\"><!-- [et_pb_line_break_holder] -->  <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/wfn3s17cq2.jsonp\" async><\/script><!-- [et_pb_line_break_holder] -->  <script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"wistia_embed wistia_async_wfn3s17cq2 seo=true videoFoam=false\" style=\"height:500px;position:relative;width:281px\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><!-- [et_pb_line_break_holder] -->      <img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/wfn3s17cq2\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>What\u2019s Included in the Startup Cities report?<\/h2>\n<p>Reckon\u2019s 2026 Startup City report analysed the 50 largest cities in Australia to determine which were the best for starting a business. To determine the best cities, we analysed several factors:<\/p>\n<ul>\n<li>Talent Pool<\/li>\n<li>Business Landscape<\/li>\n<li>Internet Speed<\/li>\n<li>Cost of Living<\/li>\n<\/ul>\n<p><strong>Talent pool<\/strong><br \/>As part of our survey, we analysed each city&#8217;s capacity for or access to a healthy talent pool. For the talent pool, we assessed workforce quality based on several factors, including median weekly incomes, demographics, and educational levels. These were drawn from the Australian Bureau of Statistics (ABS).<\/p>\n<p><strong>Business Landscape<\/strong><br \/>The importance of a fertile business environment was a significant factor in determining which cities were great startup cities. Using government data, Reckon assessed the business landscape on business density, growth and survival rates.<\/p>\n<p><strong>Internet Speed<\/strong><br \/>Internet speed is an essential infrastructure for small businesses and can make or break a startup&#8217;s success. Our assessment was based on two factors, latency and internet speeds, with Ookla providing the data needed to benchmark speeds across the country.<\/p>\n<p><strong>Cost of Living<\/strong><br \/>The cost of living was our final factor in determining the ranking of our 2026 Startup City Report. Scores were evaluated against a range of factors, including median rent, mortgage repayments, commute costs, and childcare fees. All figures were sourced via government and industry publications.<\/p>\n<h2>What\u2019s Changed?<\/h2>\n<p>A lot can happen in a year, and this year&#8217;s results show the rise of Queensland as the state to do business in, the decline of Victoria, and how regional cities can also provide opportunities for the savvy entrepreneur.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe id=\"datawrapper-chart-BUV6F\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Top 10 places to start a business in Australia\" src=\"https:\/\/datawrapper.dwcdn.net\/BUV6F\/5\/\" height=\"658\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Table\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">(function(){function e(){window.addEventListener(`message`,function(e){if(e.data[`datawrapper-height`]!==void 0){var t=document.querySelectorAll(`iframe`);for(var n in e.data[`datawrapper-height`])for(var r=0,i;i=t[r];r++)if(i.contentWindow===e.source){var a=e.data[`datawrapper-height`][n]+`px`;i.style.height=a}}})}e()})();<\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]Brisbane takes the top spot as the best place to start a business. While the cost of living is a mitigating factor (it always is), access to talent, business landscape, and internet infrastructure edge it out over last year&#8217;s winner, Perth. Four other Queensland towns and cities make the top ten \u2014 more than any other state. Where Queensland rises, Victoria slumps, with only Melbourne making the top 10 (slipping from 4 last year).<\/p>\n<h2>What\u2019s Next?<\/h2>\n<p>Every year brings new changes to Australia\u2019s business landscape \u2014 and challenges. When it comes to the statistics, Queensland is on the up, while Victoria struggles to maintain a competitive, supportive business landscape. For more info, check out where your city ranks and <a href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/startup-cities\/\">download our report here.<\/a><br \/>\n[\/et_pb_text][ba_social_share icon_bg=&#8221;#03002e&#8221; icon_padding=&#8221;10px|12px|10px|12px|true|true&#8221; layout=&#8221;classic&#8221; show_text=&#8221;off&#8221; btn_padding=&#8221;0px|0px|0px|0px|false|false&#8221; btn_bg_color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_before=&#8221; content: %22SHARE THIS%22;|| font-size: 16px;|| font-weight: 700;|| line-height: 22px;|| letter-spacing: 0em;|| text-align: center;|| color: #ff5447;|| margin-bottom: 10px;|| display: inline-flex;|| position: absolute;|| margin-top: 10px;&#8221; border_width_top_main=&#8221;1px&#8221; border_color_top_main=&#8221;#e4e4e4&#8243; border_radii_icon=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;off|desktop&#8221;][ba_social_share_child _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;facebook&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;linkedin&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;email&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][\/ba_social_share][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new leader emerges in Reckon&#8217;s 2026 Startup City report, ranking 50 Australian cities on talent, business landscape, tech and living costs.<\/p>\n","protected":false},"author":36,"featured_media":306839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><span style=\"font-weight: 400;\">Is your small business a great place to work? Reckon is! For 2024-2025, Great Place To Work has stamped its seal of approval and determined that Reckon is an industry leader in nurturing our employees and providing a safe workplace.<\/span><\/p><p><span style=\"font-weight: 400;\">So, who is Great Place To Work, and how did Reckon measure up?<\/span><\/p><h2><b>About Great Place to Work<\/b><\/h2><p><a href=\"https:\/\/greatplacetowork.com.au\/?gad_source=1&gclid=Cj0KCQjwrp-3BhDgARIsAEWJ6SzL7-F1-sV6Gkf5tnyw8uPrZuukbvrOGqWlj61-avphW_5hPrNI3F4aAmJ9EALw_wcB\"><span style=\"font-weight: 400;\">Great Place To Work<\/span><\/a><span style=\"font-weight: 400;\"> is an industry body that consults on workplace management and provides certifications for businesses of all sizes on their capacity to offer a great working environment.<\/span><\/p><p><span style=\"font-weight: 400;\">Great Place To Work has reviewed the workplace culture and practices of many Australian businesses and developed a model that determines what is average, to good or great place to work. They don't share this model, but they hint at a few key indicators that are considered, such as leadership, experience, culture, and performance.\u00a0<\/span><\/p><h2><b>How to make a good company culture<\/b><\/h2><p><span style=\"font-weight: 400;\">How the workplace thrives at Reckon starts with our Head of People & Culture, Jessica Morris. Here is what she had to say about our certification:<\/span><\/p><p><em><span style=\"font-weight: 400;\">I\u2019m absolutely thrilled to share that we\u2019ve been officially certified as a Great Place to Work! This recognition is a testament to the incredible culture we have here at Reckon. The team's dedication, authenticity, and camaraderie have been the driving force behind our success, and we can all be proud of it.\u00a0<\/span><\/em><\/p><p><em><span style=\"font-weight: 400;\">Reckon isn\u2019t your typical software company. We are smaller, close-knit, and share the same values you won\u2019t find in a bigger organisation. Everyone is encouraged to be themselves and given the opportunity to find success in their roles. It\u2019s a real privilege to work here.\u00a0<\/span><\/em><\/p><p><em><span style=\"font-weight: 400;\">I\u2019d like to give a big thank you to each of our employees for making our company a fantastic place. Together, we\u2019ll continue to build an environment where everyone has the opportunity to thrive and grow.<\/span><\/em><\/p><p><span style=\"font-weight: 400;\">So, how does Reckon stack up against the rest?\u00a0<\/span><\/p><p><img class=\"alignnone wp-image-7941\" src=\"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/09\/Untitled-600-x-200-px-1-300x105.png\" alt=\"\" width=\"1086\" height=\"380\" \/><\/p><h2><b>How Reckon scored<\/b><\/h2><p><span style=\"font-weight: 400;\">So, what is the industry standard for a good workplace? Several factors contribute to a great workplace, but ultimately, it comes down to a shared company culture and values that management and employees agree on. Through Great Place To Work\u2019s modelling, <\/span><a href=\"https:\/\/greatplacetowork.com.au\/companies\/Reckon\/\"><span style=\"font-weight: 400;\">Reckon differentiates itself from the typical Aussie company<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Although Great Place To Work doesn\u2019t provide access to their modelling, it shows where you scored best.<\/span><\/p><p><img class=\"alignnone wp-image-7946\" src=\"https:\/\/www.reckon.com\/reckon-blog\/wp-content\/uploads\/2024\/09\/Graph-300x200.png\" alt=\"\" width=\"810\" height=\"540\" \/><\/p><h3><b>Justice\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Our highest score was in justice, at <\/span><strong>96%<\/strong><span style=\"font-weight: 400;\">. Justice is the extent to which employees perceive management promotes inclusive behaviour and ensures fairness.<\/span><\/p><h3><b>Leadership behaviour<\/b><\/h3><p><span style=\"font-weight: 400;\">Our leadership group measured highly at <\/span><strong>93%<\/strong><span style=\"font-weight: 400;\">. Our employees agreed that Reckon's leadership behaviour resonated with Reckon's strategy and values.\u00a0<\/span><\/p><h3><b>Communication<\/b><\/h3><p><span style=\"font-weight: 400;\">Reckon employees responded with <\/span><strong>93%<\/strong><span style=\"font-weight: 400;\"> satisfaction with communication. This indicator looked at the two-way dialogue employees and management share in the workplace.<\/span><\/p><h3><b>Innovate<\/b><\/h3><p><span style=\"font-weight: 400;\">With a response of <\/span><strong>91%<\/strong><span style=\"font-weight: 400;\">, Reckon employees agreed that innovation was at the forefront of our values.\u00a0<\/span><\/p><h3><b>Engagement rate<\/b><\/h3><p><span style=\"font-weight: 400;\">Reckon employees measured <\/span><strong>90%<\/strong><span style=\"font-weight: 400;\"> for engagement rates. Reckon employees agreed they were more tuned into their work and more receptive to going above and beyond expectations.<\/span><\/p><h3><b>Collaboration and support<\/b><\/h3><p><span style=\"font-weight: 400;\">Reckon employees responded positively overall regarding collaboration and support. At<\/span> <strong>90%<\/strong><span style=\"font-weight: 400;\">, employees agreed that management was more willing to provide training opportunities, resources, and equipment to help them do their jobs better and encourage them.\u00a0<\/span><\/p><h3><b>Pride<\/b><\/h3><p><span style=\"font-weight: 400;\">At <\/span><strong>89%<\/strong><span style=\"font-weight: 400;\">, Reckon employees responded positively to the pride that they take in their work. This indicator shows that most Reckon employees were more fulfilled by their responsibilities than the average company.<\/span><\/p><h2><b>How to improve your workplace standards<\/b><\/h2><p><span style=\"font-weight: 400;\">Are you looking at ways to improve your small business's workplace? Reviewing your <\/span><a href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/payroll-guide\/workforce-management\/\"><span style=\"font-weight: 400;\">workplace management<\/span><\/a><span style=\"font-weight: 400;\"> could set your business up for the future. Even the slightest change can improve workplace culture, keep employees happy, and attract the best staff to your small business.<\/span><\/p>","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[344],"tags":[],"class_list":["post-306834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Startup Cities 2026 Report | Reckon Blog<\/title>\n<meta name=\"description\" content=\"A new leader emerges in Reckon&#039;s 2026 Startup City report, ranking 50 Australian cities on talent, business landscape, tech and living costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reckon.com\/au\/blog\/startup-cities-2026-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup Cities 2026 Report | Reckon\" \/>\n<meta property=\"og:description\" content=\"A new leader emerges in Reckon&#039;s 2026 Startup City report, ranking 50 Australian cities on talent, business landscape, tech and living costs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reckon.com\/au\/blog\/startup-cities-2026-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Reckon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reckonhq\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-20T00:30:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T03:25:38+00:00\" \/>\n<meta property=\"og:image\" 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