[et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.23″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”table-contents” _builder_version=”4.23″ background_color=”#f3f2f6″ custom_padding=”25px||25px||true|false” sticky_position=”top” sticky_limit_bottom=”section” sticky_position_tablet=”top” sticky_position_phone=”none” sticky_position_last_edited=”on|desktop” border_radii=”on|24px|24px|24px|24px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23″ text_font=”||||||||” global_colors_info=”{}” background__hover_enabled=”on|desktop”][\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.27.6″ header_2_font_size=”32px” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
On 1 July 2026, businesses and organisations that send branded SMS messages to Australians will need to register their sender ID with their telco provider. The Australian Communications and Media Authority (ACMA) announced the rule change in 2025. This will affect many small businesses that rely on SMS comms with their customers, so here\u2019s what they need to know.<\/p>\n
If you are a business or organisation that communicates branded messaging to customers or individuals, you will need to register your business name, ABN<\/a>, and a valid reason for use with your Telco. On 1 July 2026, if you aren\u2019t registered, your sender ID will show as \u2018unverified\u2019<\/strong>.<\/p>\n This will affect everyone from the ATO to banks \u2014 even small online retailers. For instance, consider AusPost’s messages to everyday Aussies and businesses about deliveries. When you receive a message, the sender ID (at the top of the message) will read AusPost if it is a legitimate message from them.<\/p>\n The bottom line:<\/strong> ACMA is mandating that businesses and organisations tell the people they message that they are who they say they are.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2026\/05\/Verified-Sender-ID-vs-Unverified-Sender-ID-Prototype.png” alt=”Differences between a registered sender ID with ACMA and an unregistered sender ID is that the registered one shows the business name, the unregistered one shows unverified” title_text=”Verified Sender ID Vs Unverified Sender ID Prototype” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n These changes come in response to scammers impersonating businesses<\/a> when targeting victims. Cyberscams<\/a> are rampant, and they often use fraudulent SMS texts to steal millions of dollars from Aussies and Aussie businesses.<\/p>\n In 2025 alone, Scamwatch reported that:<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nWhy are messaging rules changing?<\/h2>\n
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