[et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.23″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”table-contents” _builder_version=”4.23″ background_color=”#f3f2f6″ custom_padding=”25px||25px||true|false” sticky_position=”top” sticky_limit_bottom=”section” sticky_position_tablet=”top” sticky_position_phone=”none” sticky_position_last_edited=”on|desktop” border_radii=”on|24px|24px|24px|24px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23″ text_font=”||||||||” global_colors_info=”{}” background__hover_enabled=”on|desktop”][\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.27.6″ header_2_font_size=”32px” custom_margin=”||0px|||” hover_enabled=”0″ header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
When your product isn\u2019t selling, the reasons why can be unclear. It\u2019s not ideal, but figuring out the issue and fixing it will ultimately give you a better product \u2014 and a better business.<\/p>\n
Let\u2019s look at ways you can address the issues with your product to sell more.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2025\/12\/Industry-Research-Icon.png” alt=”competitor research, customer research, market research” title_text=”Industry Research Icon” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
When buyers look to purchase something, you need to understand who they are, what their needs are, and what motivates them to buy. Businesses that don\u2019t understand their audience try to sell the wrong thing to the wrong people.<\/p>\n
For example, you could have an excellent product for yourself because it fixes your needs, but to a broader audience, it could be too niche. This is where you need to do your homework and start with some market research for your business.<\/p>\n
Identify your audience and what they want, and what will motivate them to purchase from you.<\/p>\n
If you can\u2019t explain what your product is and what it does in a few words, you\u2019ve got a problem. Without a clear product, buyers don\u2019t engage and will move on to competitors who can address their needs. This is where the value proposition comes into play. A value proposition is basically your elevator pitch for your product that covers:<\/p>\n
The clearer your product\u2019s value is, the better the chance of attracting customers.<\/p>\n
Another factor to consider is how easy it is to purchase your product. How many times have you dropped out of a transaction because of the hassle involved in the purchase process? If there is a path of resistance to buying your product, you\u2019ll lose sales. If you don\u2019t consider the barriers outside of purchasing your product, you\u2019ll also fail to sell.<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Scenario” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#0a004a” background_color=”#eeecff” custom_margin=”30px||40px||false|false” custom_padding=”20px|30px|30px|30px|false|false” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset2″ locked=”off” global_colors_info=”{}”]<\/p>\n
Let\u2019s look at a kitchen appliance vendor. They have good products and a service that allows for customisation. The company’s website enables customers to visualise their kitchens with a virtual kitchen design program. The company has rave reviews, yet sales were low. How come? They looked at their website and found that people were dropping out of the purchase once they reached the delivery section.<\/p>\n
The company reached out to some people who dropped out of the purchase and asked for feedback. The consensus? The buyers loved that they could pick and choose what they wanted and see how it would look. They dropped out at the point of delivery for the purchase because there was no option for the installation and removal of their old appliance. By including free installation and removal, the company removed an obstacle that kept customers from buying.
\n[\/et_pb_text][et_pb_text admin_label=”End” _builder_version=”4.27.4″ header_2_font_size=”32px” custom_margin=”||0px|||” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
You could have a great product, but low sales due to your lack of presence and reputation<\/a>. What good is a product if customers don\u2019t know who you are and don\u2019t trust you because of it? This is where you need to pin down exactly what your business is and commit resources to marketing it and the products you sell.<\/p>\n Who you are as a company is called your \u201cbrand identity.\u201d Start by pinning down the basics of what your company is, what it provides, and your vision<\/a> (i.e. what you want to achieve). Don\u2019t overthink it; translate what motivates you into a statement of what your business represents.<\/p>\n Consider a hairdresser who starts a salon. They\u2019re talented and enjoy making others look beautiful, so their business vision and brand identity are centred on \u201cmaking you look your best\u201d. This is a simple example, but simple works better. This adds to your product by helping your customers identify what your business stands for.<\/p>\n When generating exposure for your business, start small by creating a landing page for your website. There are plenty of web hosting tools out there. Once you have an online presence, start looking at marketing and generating traffic and leads for your product. You can use social media<\/a>, but it is important to note that platforms like Instagram or Facebook aren\u2019t low-effort. Every marketing tool, social media platforms or otherwise, requires thought and strategy. If you\u2019d like specialist advice, consider involving a marketing specialist or agency.<\/p>\n Is it the right time to sell your product? What if the need for your product no longer exists? For example, is the economy in a boom or a recession, or are you selling winter clothes in spring at full price?<\/p>\n Seasonal and financial conditions are out of your control, but you can adapt and sell accordingly. Consider discounts, promotional selling, and marketing. If it is spring and you sell apparel, move the winter inventory through discounts. If money is tight due to a contracting economy, cycle through different kinds of promotions to gain traction with your products. See what works. This is where you can choose other payment methods, such as instalments.<\/p>\n If your product has lost demand because its timing has passed, you need to reconsider your business or find something else to sell. When tackling this issue, start from the beginning: find your audience, determine the product or service you want to provide, and start small.<\/p>\n Running a business involves many moving parts and requires a lot of energy from business owners. Having a product with strong demand makes everything involved in running a business easier. What you need to do is nail your product through research, identity, and execution while being mindful of your timing. By applying these strategies and using the right tools to track your progress, like Reckon software<\/a>, you\u2019ll sell more of your products and services. Struggling with low sales? Learn how audience research, product clarity, and better timing can help fix why your product isn\u2019t selling.<\/p>\n","protected":false},"author":36,"featured_media":299862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" Changes to how casual employees can transition to permanent employment are coming this year. The new process adds an employee-driven element, where, depending on certain circumstances, a casual employee can notify their employer of their intention to move from casual to permanent employment.<\/p> This is a marked departure from the previous rules, which were entirely up to the employers. So, what does this new process look like, and what does it mean for small businesses?<\/p> Let\u2019s go through it.<\/p> The \u201cClosing Loopholes\u201d amendment has directly changed how casual employees remain casual or transition to permanent employment.<\/p> Under the old rules in the National Employment Standard, a casual employee\u2019s employment status was entirely employer-driven. This meant that any conversation or initiation of a casual employee was through the employer's agreement or arrangement.<\/p> Now, employees can let their employer know their desire to change their working status, called the employee choice pathway.<\/p> Under the employee choice pathway, casual employees can pursue permanent employment by notifying their employers of their intent to change from casual to permanent. The following criteria have to be met before notice can be given:<\/p> The changes have been in effect for medium-large businesses since 26 February 2025. Under the legislation, businesses with 15 or more employees must follow the employee choice pathway procedure.<\/p> The changes will come into effect on 26 August 2025 for small businesses (15 employees or fewer). Under the rules of casual employment, an employee may only notify their intent for permanent employment if they have been employed for more than 12 months.<\/p> The employee choice pathway is twofold: a notice of intent to transition from casual to permanent, and the response to that notice. While this may seem simple, a number of factors determine the outcome. First, before a notice can be made to move from casual to permanent, we must look at what defines casual employment status.<\/p> The legal definition of what constitutes casual employment can be found in the Fairwork Act 2009 (15A). This is a rather large document, so for all intents and purposes, casual employment can be simply defined like this:<\/p> If you are unsure about the definition of casual employment<\/a>, the Fairwork Ombudsman has materials and resources.<\/p> The notice a casual employee gives to their employer about moving to permanent employment requires two factors to be satisfied:<\/p> Here is an example of a notice to demonstrate what this would look like in the workplace.<\/p> Imagine a bartender working casually for over 10 months at a large pub with more than 15 workers. This casual employee has been given more responsibilities in the last few months, including rostering other casuals. The employee has also noticed they work fixed, regular, rostered shifts. With this information and a desire for more security in their employment, they approach their employer with notice to transition from casual to permanent employment.<\/em><\/p><\/blockquote> In this example, the employee meets the requirements to give notice and pursue the casual choice pathway. After notice occurs, the employer is required to respond. Let\u2019s take a look.<\/p> Once an employer receives a notice from their employee, they have 21 days to respond. Before a response is made, the employer should consult with the employee about what changes the transition would make to their employment. This discussion should include:<\/p> After a consultation, the employer can accept or reject the notice of employment change.<\/p> When accepting a change, the employer needs to include what has been consulted previously and provide a new written employment agreement with their employee. The changes must immediately be implemented after the acceptance of employment status unless the employer and employee have agreed on a different commencement date.<\/p> When it comes to rejecting a notice, employers need a good reason. An employer can justify a rejection of the notice when either of the following circumstances apply:<\/p> Accepting or rejecting an employee's notice must be thoughtfully considered, whatever the circumstances, and communication should be clear and concise. If there is a disagreement, it may come down to both sides not effectively communicating. However, dispute resolution procedures are in place if the relationship is beyond solving in the workplace. It also should be noted that protections are in place<\/a> against any adverse actions taken in reaction to an employee submitting a notice.<\/p> Any dispute must be resolved first in the workplace. However, if a dispute occurs due to a disagreement about an employee\u2019s employment status, there are a number of avenues that can be explored:<\/p> Unfortunately, if either of these doesn\u2019t remedy the situation, the matter may have to be resolved in court, arbitrated by the Federal Circuit Court.<\/p> As the changes on the pathway from casual to permanent employment are new, there will be a degree of awkwardness in implementation. What is essential is good communication and honesty when discussing an employee's future in your business. As the date for small businesses to follow the new rules is set for 26 August 2025, there is plenty of time to review your procedures for managing your staff<\/a>.<\/p> You may find that the new process has new opportunities for dedicated employees<\/a> to commit fully to your business. Whatever the employee choice pathway brings, ensure you are prepared with proper payroll systems<\/a> to navigate the changing landscape.<\/p>","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[343],"tags":[],"class_list":["post-299846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"\nBad timing<\/h2>\n
Selling your product and your business<\/h2>\n
\n[\/et_pb_text][ba_social_share icon_bg=”#03002e” icon_padding=”10px|12px|10px|12px|true|true” layout=”classic” show_text=”off” btn_padding=”0px|0px|0px|0px|false|false” btn_bg_color=”RGBA(255,255,255,0)” _builder_version=”4.23″ _module_preset=”default” custom_margin=”50px||||false|false” custom_padding=”25px||||false|false” custom_css_before=” content: %22SHARE THIS%22;|| font-size: 16px;|| font-weight: 700;|| line-height: 22px;|| letter-spacing: 0em;|| text-align: center;|| color: #ff5447;|| margin-bottom: 10px;|| display: inline-flex;|| position: absolute;|| margin-top: 10px;” border_width_top_main=”1px” border_color_top_main=”#e4e4e4″ border_radii_icon=”on|5px|5px|5px|5px” global_colors_info=”{}” custom_css_before_last_edited=”off|desktop”][ba_social_share_child _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/ba_social_share_child][ba_social_share_child network_type=”facebook” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/ba_social_share_child][ba_social_share_child network_type=”linkedin” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/ba_social_share_child][ba_social_share_child network_type=”email” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/ba_social_share_child][\/ba_social_share][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"Key changes to casual employment rights<\/h2>
Who is affected by the employee choice pathway?<\/h2>
The process involved<\/h2>
Defining casual employment<\/h3>
Giving notice of employment change<\/h3>
Responding to a notice<\/h3>
Accepting or rejecting an employment change notice from an employee<\/h3>
What happens if there is an employment dispute?<\/h2>
The bottom line<\/h2>