[et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ background_enable_color=”off” height_tablet=”” height_phone=”” height_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” da_disable_devices=”off|off|off” border_color_all=”rgba(0,0,0,0)” border_style_top=”none” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_menu menu_id=”316″ menu_style=”centered” fullwidth_menu=”off” menu_icon_color=”#03002e” menu_icon_font_size=”34px” module_id=”product-nav” _builder_version=”4.27.4″ menu_font=”|700|||||||” menu_text_color=”#03002e” background_color=”#d1d8e2″ custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”20px||0px||false|false” custom_padding_last_edited=”on|phone” border_width_top=”1px” border_color_top=”#E6E6E6″ global_colors_info=”{}”][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”margin-top:auto;||margin-bottom:auto;” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
At Reckon, we\u2019re all for small. This means we provide news, guides, and expert tips to help small businesses, whether they\u2019re starting up, established, or hoping to grow. Our content is filled with information that puts complicated matters in simple terms so you can have a fair go.<\/p>\n
We support this information with easy-to-use calculators<\/a> and infographics to help business owners make informed decisions and follow strict editorial guidelines that focus on accuracy, reliability, and expertise.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2025\/04\/editorial-guidelines.png” alt=”Fact checked Reckon” title_text=”Editorial Guidelines” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”values” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f3f2f6″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Here at Reckon, we know small business, which means we value authority, trust, integrity, and transparency in all we do. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” module_class=”blurb-icon-link” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_blurb title=”Fair go” image=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/03\/Become-Partner.png” icon_alignment=”left” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n We want to provide reliable information so that every small business can make informed decisions to succeed.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_blurb title=”We’re here for you” image=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/03\/Partner-Login.png” icon_alignment=”left” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n We\u2019re upfront about where we get our sources and provide free templates, calculators, ebooks, and more so you have the necessary tools to see for yourself.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_blurb title=”Business made easy” image=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/03\/Insights.png” icon_alignment=”left” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n We keep things clear and put topics in plain language so anyone can understand. You shouldn\u2019t need a business degree to know what a business plan is.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”state” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The purpose of our content is to help small business owners educate themselves and make better decisions. We create guides, explainers, and tools for everyone.<\/p>\n We aren\u2019t the same as a business advisor (or even a business degree), so we keep things general. Our guides provide a broad overview that is useful for both newbies and professionals.<\/p>\n Every decision you make has trade-offs, so we keep things balanced by listing any pros and cons where applicable.<\/p>\n Our content team is responsible for creating and publishing all editorial content to high journalistic standards: this means they are objective, factual, and put the reader first. They work as part of Reckon’s marketing department and handle everything from product information to templates to business guides. The content team also makes all editorial decisions \u2014 even when handling commercial partnerships. (More on that later).<\/p>\n Since every reader is entitled to fair and accurate information, there is a clear difference between editorial and marketing content. Our helpful guides are contained within the Small Business Hub<\/a>, Glossary<\/a>, and template pages<\/a>: this is where you can get the information you need to make understanding business easier.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2025\/04\/reckon-editorial-principles.png” title_text=”Reckon Editorial Principles” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”100px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”industries-btns” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_code admin_label=”CSS” _builder_version=”4.24.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nReckon Editorial Values<\/h2>\n
Therefore, we follow these three key values when creating content<\/p>\nReckon Editorial Principles<\/h2>\n