Home<\/a><\/span> \u203a <\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.26.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][difl_advancedmenu top_row_padding=”0px|0px|0px|0px|false|false” disabled_on=”on|off|off” admin_label=”Advanced Menu” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_css_free_form=”#products-nav-bc ul li {|| padding: 10px 0px 8px !important;||}”][difl_advancedmenuitem type=”menu” menu_item_position=”top_right” menu_item_position_small=”center_left” menu_item_label=”Menu” menu_id=”276″ mobile_menu=”hidden” _builder_version=”4.27.4″ _module_preset=”default” content_body_font=”||||||||” content_link_font=”|700|||||||” content_link_text_color=”#0a004a” content_link_font_size=”14px” hover_enabled=”0″ global_colors_info=”{}” submenu_reveal_anime__hover=”1px||||false|false” submenu_reveal_anime__hover_enabled=”on|hover” sticky_logo__hover=”1px||||false|false” sticky_logo__hover_enabled=”on|hover” button_show_icon_on_hover__hover=”1px||||false|false” button_show_icon_on_hover__hover_enabled=”on|hover” sticky_enabled=”0″][\/difl_advancedmenuitem][\/difl_advancedmenu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”header” _builder_version=”4.27.0″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ custom_padding=”0px||||false|false” custom_css_main_element=”margin-top:auto;||margin-bottom:auto;” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” admin_label=”Small business advertising” _builder_version=”4.27.2″ text_orientation_tablet=”center” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
Small Business Advertising<\/h1>\n
We surveyed 296 small business owners across 20 industries to find out how they approach marketing their business.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#download” button_text=”Download the full report” disabled_on=”on|on|on” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px|false|false” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/11\/Small-business-advertising-header.png” alt=”best startup cities in Australia” title_text=”Small Business Advertising Header” align=”center” _builder_version=”4.27.2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_css_main_element=”margin-top:auto;||margin-bottom:auto;” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/12\/Small-business-advertising-half-half-1.png” alt=”illustration – Cashflow Forecast” title_text=”Small Business Advertising Half & Half (1)” align=”center” _builder_version=”4.27.2″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_css_main_element=”margin-top:auto;||margin-bottom:auto;” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”Advertising landscape” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n
The advertising landscape<\/h2>\n
[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n
In today’s competitive market, small businesses must navigate a complex landscape of advertising options to reach their target audience effectively.<\/p>\n
Our study found that over two-thirds of small business owners believe marketing is crucial in achieving business goals, but how are small business owners marketing themselves?<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”Features” _builder_version=”4.27.2″ _module_preset=”default” background_color=”#f3f2f6″ custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”marketinggoals” _builder_version=”4.27.2″ _module_preset=”default” width=”90%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”The most common marketing goals for small businesses” _builder_version=”4.27.2″ text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n
The most common marketing goals for small businesses<\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]The survey revealed that over half (65.9%) of small business owners aim to acquire new customers through marketing activities, rather than upselling existing customers (19.6%). The second most popular goal was to increase revenue (57.1%), followed by building brand loyalty and repeat business (53.7%).
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/11\/1.png” title_text=”1″ align=”center” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|phone” _builder_version=”4.27.2″ _module_preset=”default” custom_padding_phone=”|0px||0px|false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”industries” _builder_version=”4.27.2″ _module_preset=”default” width=”95%” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”How much money and time should small businesses spend on marketing?” module_id=”area” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n
How much money and time should small businesses spend on marketing?<\/h2>\n
[\/et_pb_text][et_pb_text admin_label=”Text” module_id=”area” _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n
A third (33.3%) of small business owners feel their level of success is proportional to the time and money spent on marketing. One in four (24.9%) business owners felt they achieved excellent results relative to their investment in marketing activities.<\/p>\n
The median annual revenue percentage allocated to marketing among small businesses was 2%, with an average of 3.1%. Marketing is generally a low priority, as two in five small businesses (40.5%) dedicate only one hour per week to marketing activities. Over half of small business owners (53%) spend one or two hours per week, while over a quarter (26.7%) of survey participants reported spending no time on marketing.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” admin_label=”Row” _builder_version=”4.27.2″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/11\/2.png” title_text=”2″ align=”center” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.2″ _module_preset=”default” width=”100%” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/11\/2.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”2″ align=”center” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px|40px|40px|40px|true|true” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/11\/3.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”3″ align=”center” disabled_on=”off|off|off” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px|40px|40px|40px|true|true” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”Features” _builder_version=”4.27.2″ _module_preset=”default” background_color=”#f3f2f6″ custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”marketingmethods” _builder_version=”4.27.2″ _module_preset=”default” width=”90%” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”The most common marketing methods for small businesses” module_id=”cities” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n
The most common marketing methods for small businesses<\/h2>\n
[\/et_pb_text][et_pb_text admin_label=”Text” module_id=”cities” _builder_version=”4.27.2″ global_colors_info=”{}”]<\/p>\n
Over seven in ten, (71.3%) small business owners reported that \u2018word of mouth\u2019 and \u2018referrals\u2019 were the most effective marketing approach. Social media marketing was the second most common, with 30.7% of owners using it. Additionally, about one in five small businesses use email marketing (20.9%), direct marketing (20.6%), and content marketing (20.3%) as part of their strategy.<\/p>\n
Less popular methods included outdoor ads (7.8%), display ads on third-party websites (6.4%), event marketing (3.7%), radio advertising (2.7%), and TV advertising (2.4%)\u2014likely due to the higher costs, which often exceed small business budgets.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/11\/4.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”4″ align=”center” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px||40px||true|false” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”region” module_class=”industries-btns” _builder_version=”4.27.2″ _module_preset=”default” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_code admin_label=”CSS” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n