[et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Submenu” module_id=”products-nav-bc” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#dad9e4″ custom_padding=”0px||0px||false|false” sticky_position=”top” da_disable_devices=”off|off|off” saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.26.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.26.1″ _module_preset=”default” custom_css_main_element=”margin-top:auto;||margin-bottom:auto;” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” custom_css_main_element__hover_enabled=”off|desktop”][et_pb_text content_phone=”<\/p>\n
< ACCOUNTING SOFTWARE<\/a><\/p>\n ” content_last_edited=”off|desktop” module_class=”breadcrumb” _builder_version=”4.27.4″ _module_preset=”default” text_font=”|||on|||||” text_font_size=”14px” link_text_color=”#0a004a” link_font_size=”14px” global_colors_info=”{}”]<\/p>\n Home<\/a><\/span> \u203a <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.26.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][difl_advancedmenu top_row_padding=”0px|0px|0px|0px|false|false” disabled_on=”on|off|off” admin_label=”Advanced Menu” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_css_free_form=”#products-nav-bc ul li {|| padding: 10px 0px 8px;||}” global_colors_info=”{}”][difl_advancedmenuitem type=”menu” menu_item_position=”top_right” menu_item_position_small=”center_left” menu_item_label=”Menu” menu_id=”274″ mobile_menu=”hidden” _builder_version=”4.27.4″ _module_preset=”default” content_body_font=”||||||||” content_link_font=”|700|||||||” content_link_text_color=”#0a004a” content_link_font_size=”14px” global_colors_info=”{}” submenu_reveal_anime__hover=”1px||||false|false” submenu_reveal_anime__hover_enabled=”on|hover” sticky_logo__hover=”1px||||false|false” sticky_logo__hover_enabled=”on|hover” button_show_icon_on_hover__hover=”1px||||false|false” button_show_icon_on_hover__hover_enabled=”on|hover”][\/difl_advancedmenuitem][\/difl_advancedmenu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”header” _builder_version=”4.27.0″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ custom_padding=”0px||||false|false” custom_css_main_element=”margin-top:auto;||margin-bottom:auto;” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” admin_label=”Gender imbalance in small business” _builder_version=”4.27.2″ text_orientation_tablet=”center” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n We analysed ABS data and surveyed 1,000 Australian small business owners to discover how many small businesses are run by women, the industries they operate in, their earnings, and the challenges they encounter. [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.2″ global_colors_info=”{}”]In Australia, small businesses account for a massive 97% of all businesses, yet research often only focuses on the country\u2019s largest corporations. Therefore, we wanted to better understand the experiences of female small business owners compared to their male counterparts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”blurb-icon-link” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2020\/03\/venus-mars.svg” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]Female business ownership has increased by 77.4% since 1991, and male business ownership has increased by 43.2%. [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]Since 1991, female business ownership has increased by an impressive 77.4%. While male business ownership has also seen growth at 43.2%, the rise among women is notably higher. However, despite this progress, the share of female business owners has only climbed from 30.6% to 35.4% over the past 23 years. This highlights a persistent imbalance in the gender landscape of small business ownership. [\/et_pb_text][et_pb_text admin_label=”Text” module_id=”area” _builder_version=”4.27.2″ global_colors_info=”{}”]Only two industries boast a higher percentage of female business owners: Health Care and Social Assistance (64.4%) and Education and Training (62.5%). There’s a clear connection between business owners’ fields of study and the industries they enter. The highest proportion of female entrepreneurs comes from studies in Education (74.5%), Food, Hospitality, and Personal Services (65.5%), and Health (62.6%).<\/p>\n In contrast, industries like Electricity, Gas, Water, and Waste Services are exclusively male-owned, with Construction close behind at 89.5%. A higher proportion of male business owners also have studied similar subjects in STEM, such as Engineering and Related Technologies (94.5%), Architecture and Building (90.8%) and Information Technology (77.9%). [\/et_pb_text][et_pb_text admin_label=”Text” module_id=”cities” _builder_version=”4.27.2″ global_colors_info=”{}”]The 45-54 age group is the most prevalent among business owners, regardless of gender. Nearly a quarter (24.1%) of male business owners belong to this age range, while 27.1% of female business owners also fall within the same group.<\/p>\n In regards to education, male business owners tend to have qualifications like a certificate III or IV or an advanced diploma, with 39.1% falling into this category. Meanwhile, two in five (40.1%) female business owners hold at least a bachelor\u2019s degree, graduate diploma, or postgraduate degree. This higher level of education among women may be due to a belief that they need formal qualifications and skills development before entering the entrepreneurial landscape. [\/et_pb_text][et_pb_text admin_label=”Text” module_id=”cities” _builder_version=”4.27.2″ global_colors_info=”{}”]Out of the participants surveyed, over half owned a small business (553), with a nearly even distribution between genders. Among these small business owners, 70% of women paid themselves a salary, compared to 77.9% of men.<\/p>\n For those who did pay themselves, men had a median salary nearly 1.5 times higher than that of women, at $59,500 compared to $40,000 per year. The average salary also showed a significant difference, with men earning $89,759 on average, while women earned $48,729.<\/p>\n The survey results were backed by ABS data that showed 37.4% of all female business owners do not take a wage or salary, compared to 30.7% of men.<\/p>\n Looking at all small business owners, including those who didn\u2019t pay themselves a salary, the average take-home earning as a percentage of revenue reported by female business owners was 46%, five percentage points lower than their male counterparts (51%).<\/p>\n Among those who reported owning a “side hustle,” the results were similar, with women earning only 40% of what men made. Women had a median annual income of $4,000 from their side hustles, while men earned $10,000. [\/et_pb_text][et_pb_text admin_label=”Text” module_id=”cities” _builder_version=”4.27.2″ global_colors_info=”{}”]Regardless of gender, small business owners face similar challenges. \u2018Work-life balance\u2019 was the most common difficulty faced by men and women when starting a small business and\/or side hustle. This was followed by \u2018uncertainty and risk\u2019, \u2018financial pressure\u2019, \u2018time management\u2019 and \u2018burnout\u2019.<\/p>\n The greatest disparity between women and men when it comes to difficulties starting and running a small business was \u2018Imposter Syndrome\u2019, with 16.4% of women reporting this experience, compared to only 5.8% of men.<\/p>\n When small business and side hustle owners were asked if they felt taken seriously by stakeholders when starting their ventures, only half (50.6%) of women reported feeling respected. In comparison, a higher percentage of men (57.9%) felt this way, though the difference was relatively small.<\/p>\n Despite men and women facing similar difficulties at similar rates, more than half (54.6%) of women who own small businesses believe that men have it easier when starting and running a business or side hustle, compared to just one-third (36.5%) of men. [\/et_pb_text][et_pb_text admin_label=”Text” module_id=”cities” _builder_version=”4.27.2″ global_colors_info=”{}”]Both men (19.6%) and women (25.6%) who owned small businesses predominantly worked between 11 to 20 hours per week. However, a significantly higher percentage of men (27.9%) worked over 40 hours per week at their small businesses, compared to 13.9% of women. This may be due to women often balancing competing priorities, such as childcare or household management, compared to men.<\/p>\n Women who run a side hustle also work fewer hours than men. Over half (50.7%) of side hustlers surveyed spent less than 10 hours a week on their side hustle compared to 39.7% of men. [\/et_pb_text][et_pb_text admin_label=”Text” module_id=”cities” _builder_version=”4.27.2″ global_colors_info=”{}”]Three-quarters of male small business owners view their businesses as somewhat or very successful, while 67.8% of women feel the same way. Interestingly, a larger percentage of women (27.1%) consider their level of success to be neutral, compared to 18.9% of men. Whether these perceptions truly reflect the success of their businesses or highlight differences in confidence between men and women is open to interpretation. [\/et_pb_text][et_pb_text admin_label=”Text” module_id=”cities” _builder_version=”4.27.2″ global_colors_info=”{}”]\u2018Financial independence\u2019 is the top reason for both men and women to start a business or side hustle. Following closely are \u2018following a passion or interest\u2019 and \u2018freedom and flexibility\u2019. The greatest gender disparity was seen in the response to \u2018I noticed a market opportunity\u2019, with 17.2% of men citing this reason compared to 12% of women. This highlights the need to support and empower female entrepreneurs. We need to create an environment that encourages female entrepreneurs to know their worth, as well as navigate challenges such as imposter syndrome and financial difficulties.\u201d<\/p>\n – Jessica Morris, Head of People and Culture at Reckon<\/strong> For the purposes of this report, we have used the ABS definition of small business, which is that of non-employing and employing businesses with less than 20 employees.<\/p>\n The term \u201cgender\u201d used in this report is tied to the ABS definition of \u201csex\u201d to determine sex characteristics, such as their chromosomes, hormones and reproductive organs, for their use in data collection and output.<\/p>\nGender Imbalance in Small Business<\/h1>\n
\n[\/et_pb_text][et_pb_button button_url=”#download” button_text=”Download the full report” disabled_on=”on|on|on” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px|false|false” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Gender-imbalance-in-small-business-header.png” alt=”best startup cities in Australia” title_text=”Gender Imbalance In Small Business Header” align=”center” _builder_version=”4.27.2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_css_main_element=”margin-top:auto;||margin-bottom:auto;” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Gender-imbalance-in-small-business-half-half.png” alt=”illustration – Cashflow Forecast” title_text=”Gender Imbalance In Small Business Half & Half” align=”center” _builder_version=”4.27.2″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_css_main_element=”margin-top:auto;||margin-bottom:auto;” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”Gender pay gap and gender inequality in small business” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\nGender pay gap and gender inequality in small business<\/h2>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”features” _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” width=”90%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”Key findings ” _builder_version=”4.27.2″ text_orientation=”center” global_colors_info=”{}”]<\/p>\nKey takeaways<\/h2>\n
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2020\/03\/industry-alt.svg” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]Only two industries have a higher percentage of female business owners: Health Care and Social Assistance (64.4%) and Education and Training (62.5%).
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2020\/03\/not-equal.svg” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]Male business owners have a median salary nearly 1.5 times higher than that of women. Similarly, male business owners earn an average of $89,759, compared to females who earn $48,729 on average.
\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”blurb-icon-link” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2020\/03\/search-dollar.svg” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]37.4% of female business owners do not take a wage or salary, compared to only 30.7% of men, and nearly twice as many men (13.4%) earn over $3,000 weekly, compared to just 7.4% of women.
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2020\/03\/tired.svg” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]\u2018Work-life balance\u2019 is the most common business owner struggle, followed by \u2018uncertainty and risk\u2019, \u2018financial pressure\u2019, \u2018time management\u2019 and \u2018burnout\u2019.
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2020\/03\/hand-holding-seedling.svg” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”]\u2018Financial independence\u2019, \u2018following a passion or interest\u2019 and \u2018freedom and flexibility\u2019 are the top three reasons for males and females deciding to start a business or side hustle.
\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” width=”90%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”How many women are starting a business in Australia?” _builder_version=”4.27.2″ text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\nHow many women are starting a business in Australia?<\/h2>\n
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Design-1.png” title_text=”Design 1″ align=”center” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|phone” module_id=”features” _builder_version=”4.27.2″ _module_preset=”default” custom_padding_phone=”|0px||0px|false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”industries” _builder_version=”4.27.2″ _module_preset=”default” width=”95%” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”Industries where women are starting businesses” module_id=”area” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\nIndustries where women are starting businesses<\/h2>\n
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Design-2.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”Design 2″ align=”center” admin_label=”Image” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px||40px||true|false” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” width=”90%” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”The characteristics of male and female business owners” module_id=”cities” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\nThe characteristics of male and female business owners<\/h2>\n
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Design-3A.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”Design 3A” align=”center” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px||40px||true|false” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”features” _builder_version=”4.27.2″ _module_preset=”default” background_color=”#F3F2F6″ custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”gender” _builder_version=”4.27.2″ _module_preset=”default” width=”90%” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”The gender pay gap among small business owners ” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\nThe gender pay gap among small business owners<\/h2>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.2″ _module_preset=”default” width=”100%” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Design-4A.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”Design 4A” align=”center” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px|40px|40px|40px|true|true” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Design-4B.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”Design 4B” align=”center” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px|40px|40px|40px|true|true” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” width=”90%” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”The differences in difficulties faced when starting a small business” module_id=”cities” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\nThe differences in difficulties faced when starting a small business<\/h2>\n
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Reckon-Gender-Imbalance-Design-Data-Design-5.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”Reckon Gender Imbalance Design Data Design 5″ align=”center” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px||40px||true|false” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”features” _builder_version=”4.27.2″ _module_preset=”default” background_color=”#F3F2F6″ custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”hours” _builder_version=”4.27.2″ _module_preset=”default” width=”90%” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”The differences in hours worked by male and female small business owners” module_id=”cities” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\nThe differences in hours worked by male and female small business owners<\/h2>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Design-6A.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”Design 6A” align=”center” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px|40px|40px|40px|true|true” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Design-6B.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”Design 6B” align=”center” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px|40px|40px|40px|true|true” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” width=”90%” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”The differences in interpreted small business success levels between men and women ” module_id=”cities” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\nThe differences in interpreted small business success levels between men and women<\/h2>\n
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Design-7.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”Design 7″ align=”center” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px||40px||true|false” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#F3F2F6″ custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”why” _builder_version=”4.27.2″ _module_preset=”default” width=”98%” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.1″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text admin_label=”Why do women start their own business?” module_id=”cities” _builder_version=”4.27.2″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\nWhy do women start their own business?<\/h2>\n
\n[\/et_pb_text][et_pb_image src=”https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/10\/Reckon-Gender-Imbalance-Design-Data-Design-8.png” alt=”Government assistance packages. New Zealand will be rolling out a range of support packages and assistance aimed at reducing economic impacts on businesses due to COVID-19. It\u2019s one of the largest in the world on a per capita basis and businesses are being urged to make full use of what is available to them. Let\u2019s review the primary business support measures being rolled out.” title_text=”Reckon Gender Imbalance Design Data Design 8″ align=”center” _builder_version=”4.27.2″ background_color=”#FFFFFF” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”100%” min_height_tablet=”80%” min_height_phone=”100%” min_height_last_edited=”on|desktop” custom_margin=”60px||30px||false|false” custom_padding=”40px||40px||true|false” custom_css_main_element=”border-radius:27px;” border_radii=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#0a004a” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”||on||||||” text_font_size=”20px” background_enable_color=”off” text_orientation=”center” background_layout=”dark” width=”100%” module_alignment=”center” custom_padding=”50px|50px|50px|50px|true|true” border_radii=”on|27px|27px|27px|27px” global_colors_info=”{}”]\u201cWhile the number of female small business owners has grown over the last couple of decades, there is still a lot of work to do to create equality between small business owners. Women are not only running fewer businesses but also earning less than their male counterparts.<\/p>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row module_id=”tcs” module_class=”faqs” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}”][et_pb_toggle title=”ABOUT THE DATA” open_toggle_text_color=”#0A004A” open_toggle_background_color=”#f3f2f6″ closed_toggle_background_color=”#f3f2f6″ admin_label=”Toggle – About the data” _builder_version=”4.27.2″ _module_preset=”default” title_text_color=”#0A004A” background_color=”#FFFFFF” global_colors_info=”{}”]Reckon has undertaken this research using the latest available data from the Australian Bureau of Statistics (ABS), along with a commissioned survey conducted by PureProfile<\/a> of 1,002 people who own a small business or have a \u2018side hustle\u2019, which highlights the disparities and imbalance between genders in relation to small business owners.<\/p>\n