{"id":265068,"date":"2023-07-19T11:18:47","date_gmt":"2023-07-18T23:18:47","guid":{"rendered":"https:\/\/www.reckon.com\/au\/?page_id=265068"},"modified":"2025-04-08T12:25:05","modified_gmt":"2025-04-08T00:25:05","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.reckon.com\/au\/accountant-bookkeeper-resources\/marketing\/","title":{"rendered":"Marketing Tips and Guides for Accountants and Bookkeepers"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;GLOBAL: Breadcrumbs ABH&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#d1d8e2&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_module=&#8221;291690&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<p>%91wpseo_breadcrumb%93<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>< <a href=%22\/au\/accountant-bookkeeper-resources\/%22>ACCOUNTANT &#038; BOOKKEEPER HUB<\/a><\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||on|||||&#8221; text_font_size=&#8221;14px&#8221; link_font=&#8221;||||||||&#8221; link_text_color=&#8221;#03002e&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2%||2%||true|false&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;HEADER&#8221; module_id=&#8221;anb&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; header_6_font=&#8221;|700||on|||||&#8221; header_6_text_color=&#8221;#ff5447&#8243; header_6_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"h6\">ACCOUNTANT &amp; BOOKKEEPER GUIDES<\/p>\n<h1>Your guide to marketing your bookkeeping business in Australia<\/h1>\n<p>[\/et_pb_text][et_pb_text content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; header_6_font=&#8221;|||on|||||&#8221; header_6_text_color=&#8221;#ff5447&#8243; header_6_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Everything you need to know about marketing your accounting or bookkeeping business so that you can attract and retain clients..<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;sbh-cat&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Header&#8221; module_class=&#8221;articles-header&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(203,211,221,0.2)&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;twocol-img-textcol&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;|||0px|false|false&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_custblog post_type=&#8221;anb&#8221; taxonomy_anb=&#8221;anb_category&#8221; include_categories_anb_category=&#8221;194&#8243; fullwidth=&#8221;off&#8221; posts_number=&#8221;1&#8243; use_manual_excerpt=&#8221;off&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; show_pagination=&#8221;off&#8221; admin_label=&#8221;Header Image&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_css_title=&#8221;display:none !important;&#8221; custom_css_post_meta=&#8221;display:none !important;&#8221; border_radii_image=&#8221;off|27px|27px||27px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_custblog][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;twocol-img-textcol&#8221; 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_builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font_size=&#8221;24px&#8221; border_radii_image=&#8221;off|20px|20px||20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_custblog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f3f2f6&#8243; background_image=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2023\/08\/page-background.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_right&#8221; background_vertical_offset=&#8221;10%&#8221; custom_padding=&#8221;||||false|false&#8221; background_last_edited=&#8221;on|tablet&#8221; background_vertical_offset_tablet=&#8221;0%&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Download your free bookkeeping guide&#8221; module_id=&#8221;sbh-cat-form&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; display_conditions=&#8221;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&#8221; custom_margin=&#8221;90px||90px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_module=&#8221;280796&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;9fef0de2-6715-451a-b102-de7aaad7ea5e&#8221; custom_padding=&#8221;|||60px|false|false&#8221; custom_padding_tablet=&#8221;|30px||30px|false|false&#8221; custom_padding_phone=&#8221;|||30px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Download your free bookkeeping guide<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#df322a&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Bookkeeping Guide<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Understand the basics of bookkeeping for small business owners<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;9fef0de2-6715-451a-b102-de7aaad7ea5e&#8221; custom_padding=&#8221;|60px|||false|false&#8221; custom_padding_tablet=&#8221;|30px||30px|false|true&#8221; custom_padding_phone=&#8221;|30px|||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Gravity Form&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<div<!-- [et_pb_line_break_holder] -->        data-form-id=&#8217;666f77a4-835f-ef11-bfe4-000d3ad1249a&#8217;<!-- [et_pb_line_break_holder] -->        data-form-api-url=&#8217;https:\/\/public-oce.mkt.dynamics.com\/api\/v1.0\/orgs\/c0847816-0caa-4954-ae40-21384473e68e\/landingpageforms&#8217;<!-- [et_pb_line_break_holder] -->        data-cached-form-url=&#8217;https:\/\/assets-oce.mkt.dynamics.com\/c0847816-0caa-4954-ae40-21384473e68e\/digitalassets\/forms\/666f77a4-835f-ef11-bfe4-000d3ad1249a&#8217; ><\/div>\n<p><!-- [et_pb_line_break_holder] -->        <script src = 'https:\/\/cxppusa1formui01cdnsa01-endpoint.azureedge.net\/oce\/FormLoader\/FormLoader.bundle.js' ><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Frequently asked questions<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; module_class=&#8221;faqs light&#8221; _builder_version=&#8221;4.22.2&#8243; width=&#8221;60%&#8221; width_tablet=&#8221;75%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||90px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;How do you market your accounting or bookkeeping business to attract new clients?&#8221; admin_label=&#8221;How do you market your accounting or bookkeeping business to attract new clients?&#8221; _builder_version=&#8221;4.23.4&#8243; global_colors_info=&#8221;{}&#8221;]To effectively attract and retain clients, a well-crafted marketing strategy is essential for promoting your bookkeeping services.<\/p>\n<p>Crafting a successful marketing strategy entails several key elements, such as building a stable and recognisable brand, understanding your target market, establishing a robust online presence through a solid website, leveraging social media platforms for business promotion, creating engaging and relevant content, implementing SEO strategies, and much more.<\/p>\n<p>Our comprehensive <a href=\"https:\/\/www.reckon.com\/au\/accountant-bookkeeper-resources\/marketing\/bookkeeping-marketing-strategy\/\"> article <\/a> outlines each of these crucial components in detail, providing you with valuable insights to effectively market your bookkeeping business and drive growth. [\/et_pb_toggle][et_pb_toggle title=&#8221;Why is digital marketing important for accounting and bookkeeping businesses?&#8221; admin_label=&#8221;Why is digital marketing important for accounting and bookkeeping businesses?&#8221; _builder_version=&#8221;4.23.4&#8243; global_colors_info=&#8221;{}&#8221;]Attracting and retaining clients is the backbone of any successful accountant or bookkeeper\u2019s business model. Without a steady influx of new and loyal clients, sustaining long-term success becomes challenging.<\/p>\n<p>So how does one attract potential clients and retain them? The key lies in implementing a robust and cohesive digital marketing strategy. In today\u2019s digital age, having a strong online presence is paramount. A well-designed website, a solid social media presence, and effective digital advertising and promotions are essential elements that can\u2019t be overlooked. Keep reading our article that has a range of powerful online marketing strategies that can be employed to effectively promote and sell your bookkeeping or accounting services. [\/et_pb_toggle][et_pb_toggle title=&#8221;What are the bookkeeping rates in Australia?&#8221; admin_label=&#8221;What are the bookkeeping rates in Australia?&#8221; _builder_version=&#8221;4.23.4&#8243; global_colors_info=&#8221;{}&#8221;]Wondering about bookkeepers\u2019 fees? The cost can vary significantly based on the scope of services and the bookkeeper\u2019s expertise. As of 2023 in Australia, basic bookkeeping services typically fall within the $30-$40 per hour range. However, it\u2019s important to note that this rate pertains to simpler bookkeeping tasks. If the bookkeeper is also a registered BAS agent, the fees can rise considerably.<\/p>\n<p>On average, a bookkeeper\u2019s annual salary ranges from $65k to $75k. Nevertheless, seasoned bookkeepers with a broader range of responsibilities and accreditations can command higher earnings, often surpassing the $100k mark.<\/p>\n<p>Moreover, bookkeepers who venture into owning their own bookkeeping or advisory business, offering specialized or intricate services, can potentially earn even more. Expanding into accounting, business advisory, payroll, or BAS services, and securing larger clients can significantly boost their income.<\/p>\n<p>So, if you\u2019re considering a career in bookkeeping, there\u2019s ample room to thrive financially by providing top-notch services and exploring broader business opportunities.[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;273212&#8243; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Discover other accountant and bookkeeper resources<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; module_id=&#8221;sbh-cats-related&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;30px|25px|30px|25px|true|true&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; locked=&#8221;off&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Everything you need to know about starting a bookkeeping business in Australia.\n<\/p>\n<p><a href=\"https:\/\/www.reckon.com\/au\/accountant-bookkeeper-resources\/starting-a-bookkeeping-business\/\"> Access Bookkeeping Business Guide <\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Marketing Guide&#8221; admin_label=&#8221;Marketing Guide&#8221; _builder_version=&#8221;4.23.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;c67bf794-33d7-4bdb-a259-66fea48a9003&#8243; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|25px|30px|25px|true|true&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NjIzNiJ9fQ==@&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Everything you need to know about marketing including promotion, pricing and how to attract clients. <\/p>\n<p><a href=\"https:\/\/www.reckon.com\/au\/accountant-bookkeeper-resources\/marketing\/\">Explore Marketing Guide<\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Payroll Guide&#8221; 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background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|25px|30px|25px|true|true&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MzkxOCJ9fQ==@&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Everything you need to know about offering additional services to your clients<\/p>\n<p><a href=\"https:\/\/www.reckon.com\/au\/accountant-bookkeeper-resources\/business-management\/\">Explore Business Management Guide<\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Invoicing Guide&#8221; admin_label=&#8221;Invoicing Guide&#8221; _builder_version=&#8221;4.23.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;c67bf794-33d7-4bdb-a259-66fea48a9003&#8243; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|25px|30px|25px|true|true&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NDkxMiJ9fQ==@&#8221; 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Unlimited users.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>Cancel anytime. Unlimited users.<\/p>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.16&#8243; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Cancel anytime. Unlimited users.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ACCOUNTANT &amp; BOOKKEEPER GUIDES Your guide to marketing your bookkeeping business in AustraliaEverything you need to know about marketing your accounting or bookkeeping business so that you can attract and retain clients..Download your free bookkeeping guideBookkeeping GuideUnderstand the basics of bookkeeping for small business ownersFrequently asked questionsTo effectively attract and retain clients, a well-crafted marketing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":270015,"parent":264078,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"difl_page_category":[],"class_list":["post-265068","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Guide For Accountants &amp; Bookkeepers | Reckon AU<\/title>\n<meta name=\"description\" content=\"Discover effective marketing strategies to grow your bookkeeping business. 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