{"id":264286,"date":"2023-07-04T12:03:49","date_gmt":"2023-07-04T00:03:49","guid":{"rendered":"https:\/\/www.reckon.com\/au\/?page_id=264286"},"modified":"2025-08-07T17:27:12","modified_gmt":"2025-08-07T05:27:12","slug":"calculate-profit-margin","status":"publish","type":"glo","link":"https:\/\/www.reckon.com\/au\/glossary\/calculate-profit-margin\/","title":{"rendered":"How to Calculate Profit Margin (with formula)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.2&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;table-contents&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#f3f2f6&#8243; custom_padding=&#8221;25px||25px||true|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; sticky_position_tablet=&#8221;top&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; text_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Definition description&#8221; _builder_version=&#8221;4.21.0&#8243; header_2_font_size=&#8221;32px&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-pm-slice=\"1 1 []\">If you need to calculate your business\u2019\u00a0profit margins, we have an easy profit margin calculation formula you can follow. First, let\u2019s define profit margins to understand the concept and why it\u2019s important.<\/p>\n<h2>What is a profit margin?<\/h2>\n<p>Your profit margin is a key business metric that allows you to deduce the <em>profitability of your business<\/em>.<\/p>\n<p>Your profit margin is the percentage of revenue you have left after deducting all the expenses you incurred in generating that revenue.<\/p>\n<p>Calculating your profit margin is important for you to determine the financial health of your business, make informed decisions, and compare your performance against industry benchmarks.<\/p>\n<p>So how do you c<em>alculate profit margins?<\/em><\/p>\n<p>Firstly, you need to understand that there are <a href=\"https:\/\/www.reckon.com\/au\/glossary\/gross-profit-vs-net-profit\/\">two types of profit margins<\/a> \u2013 <em>gross profit<\/em> <em>margins<\/em> and <em>net profit margins<\/em>.<\/p>\n<h2>Gross profit margin calculation<\/h2>\n<p>Your <a href=\"https:\/\/www.reckon.com\/au\/glossary\/gross-profit\/\">gross profit<\/a> is the percentage of revenue that remains after you\u2019ve deducted your <a href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/starting-a-small-business\/what-is-and-how-calculate-cost-of-goods-sold\/\">cost of goods sold (COGS)<\/a>. It indicates how much profit your business is making on each sale, before taking your other expenses into account.<\/p>\n<p>To calculate your gross profit margin, you need to subtract the COGS from your revenue and then divide the result by the revenue. The gross profit margin formula is as follows:<\/p>\n<p><strong>Gross profit margin = (Revenue &#8211; COGS) \/ Revenue x 100<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; alt=&#8221;gross profit margin formula is: Gross profit margin (revenue &#8211; COGS) + revenue \u00d7 100 Net profit margin (revenue &#8211; total costs) \u2021 revenue \u00d7 100&#8243; title_text=&#8221;Gross Profit Margin&#8221; src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/05\/gross-profit-margin.png&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Definition description + related terms&#8221; _builder_version=&#8221;4.21.0&#8243; header_2_font_size=&#8221;32px&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For example, if you generated $100,000 in revenue and incurred $60,000 in COGS, your gross profit margin would be:<\/p>\n<p>($100,000 &#8211; $60,000) \/ $100,000 x 100 = 40%<\/p>\n<p>This means that for every dollar of revenue, your business makes 40 cents of gross profit.<\/p>\n<h2>Net profit margin calculation<\/h2>\n<p>To calculate your net profit margin, you need to deduct all your expenses from the revenue and then divide the result by the revenue. The net profit margin formula is as follows:<\/p>\n<p><strong>Net profit margin = (Revenue &#8211; All expenses) \/ Revenue x 100<\/strong><\/p>\n<p>For example, if the same business has $20,000 in <a href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/starting-a-small-business\/opex\/\"  data-wpil-monitor-id=\"90\">operating expenses<\/a>, $5,000 in taxes, and $3,000 in interest, your net profit margin would be:<\/p>\n<p>($100,000 &#8211; $60,000 &#8211; $20,000 &#8211; $5,000 &#8211; $3,000) \/ $100,000 x 100 = 12%<\/p>\n<p>This means that for every dollar of revenue, your business makes 12 cents of net profit.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>See relate terms<\/strong><br \/><a href=\"https:\/\/www.reckon.com\/au\/glossary\/gross-profit\/\">What is gross profit?<\/a><br \/><a href=\"https:\/\/www.reckon.com\/au\/glossary\/gross-profit-vs-net-profit\/\"> Gross profit vs net profit (comparison)<\/a><br \/><a href=\"https:\/\/www.reckon.com\/au\/glossary\/net-profit\/\">What is net profit?<\/a><\/p>\n<p>[\/et_pb_text][ba_social_share icon_bg=&#8221;#03002e&#8221; icon_padding=&#8221;10px|12px|10px|12px|true|true&#8221; layout=&#8221;classic&#8221; show_text=&#8221;off&#8221; btn_padding=&#8221;0px|0px|0px|0px|false|false&#8221; btn_bg_color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_before=&#8221;    content: %22SHARE THIS%22;||    font-size: 16px;||    font-weight: 700;||    line-height: 22px;||    letter-spacing: 0em;||    text-align: center;||    color: #ff5447;||    margin-bottom: 10px;||    display: inline-flex;||    position: absolute;||    margin-top: 10px;&#8221; border_width_top_main=&#8221;1px&#8221; border_color_top_main=&#8221;#e4e4e4&#8243; border_radii_icon=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;off|desktop&#8221;][ba_social_share_child _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;facebook&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;linkedin&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;email&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][\/ba_social_share][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><!--TOC-->If you need to calculate your business\u2019\u00a0profit margins, we have an easy profit margin calculation formula you can follow. First, let\u2019s define profit margins to understand the concept and why it\u2019s important. What is a profit margin? Your profit margin is a key business metric that allows you to deduce the profitability of your business. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":278515,"menu_order":0,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-264286","glo","type-glo","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Calculate Profit Margin (with formula) | Reckon AU<\/title>\n<meta name=\"description\" content=\"Learn about how to calculate profit margin, a key business metric that allows you to deduce the profitability of your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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