{"id":264037,"date":"2023-06-27T16:00:22","date_gmt":"2023-06-27T04:00:22","guid":{"rendered":"https:\/\/www.reckon.com\/au\/?page_id=264037"},"modified":"2025-08-07T17:27:13","modified_gmt":"2025-08-07T05:27:13","slug":"net-profit","status":"publish","type":"glo","link":"https:\/\/www.reckon.com\/au\/glossary\/net-profit\/","title":{"rendered":"What is net profit?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.2&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;table-contents&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#f3f2f6&#8243; custom_padding=&#8221;25px||25px||true|false&#8221; sticky_position=&#8221;top&#8221; sticky_limit_bottom=&#8221;section&#8221; sticky_position_tablet=&#8221;top&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; text_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font_size=&#8221;32px&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Net profit is a company&#8217;s earnings after deducting all business expenses and costs from total revenue.<\/p>\n<p>Net profit, net income, and net earnings can be used interchangeably and mean the same thing: Net profit is the figure that helps measure your company&#8217;s profitability.<\/p>\n<h2>Net profit and your business<\/h2>\n<p>Net profit represents the financial health of your company. While <a href=\"https:\/\/www.reckon.com\/au\/glossary\/operating-expenses\/\">operating expenses<\/a>, overhead costs, cash flow, total revenue, etc., are important financial indicators of your business, net profit paints one of the best pictures of your profitability.<\/p>\n<p>Your net profit, found at the bottom of your income statement, is a key metric that banks and investors look for when evaluating your business. Suppose a company has a positive net income. In that case, it will be more likely to attract investors due to its financial health and secure loans from lenders because it can probably service repayments.<\/p>\n<h2>How to calculate net profit<\/h2>\n<p>To determine a company&#8217;s net profit, you must first compile your business activities and subtract your total business costs from your total revenue:<\/p>\n<ul>\n<li>Total sales revenue subtracted by<\/li>\n<li>Cost of goods sold (<a href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/starting-a-small-business\/what-is-and-how-calculate-cost-of-goods-sold\/\">COGS<\/a>)\/raw materials<\/li>\n<li>Operating and other expenses<\/li>\n<li>Interest<\/li>\n<li>Taxes<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Net Profit = Total revenue &#8211; total expenses<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2023\/06\/Net-Profit-Formula.png&#8221; alt=&#8221;Net Profit Formula&#8221; title_text=&#8221;Net Profit Formula&#8221; align=&#8221;center&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font_size=&#8221;32px&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By subtracting all costs from a company&#8217;s revenue, we can determine its profitability. Using net profit margins, we can take financial analysis another step further. Let&#8217;s take a look.<\/p>\n<h2>Net profit margin formula<\/h2>\n<p>Net profit margin tells us the net income as a percentage of a company&#8217;s revenue. To generate net profit margin, you simply calculate:<\/p>\n<p style=\"text-align: center;\"><strong>Net profit margin = Net profit \/ Total revenue x 100<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2023\/06\/Net-Profit-Margin-Formula.png&#8221; alt=&#8221;Net Profit Margin Formula&#8221; title_text=&#8221;Net Profit Margin Formula&#8221; align=&#8221;center&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Definition description + related terms&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font_size=&#8221;32px&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We analyse a company&#8217;s income through margins for several reasons. It&#8217;s great for comparing your year-on-year results and profitability across different industries.<\/p>\n<p>When comparing your financial records and yearly results, your net profit margin is a better performance indicator. For instance, in one year, you could potentially have a much higher gross profit figure than the previous year but lower net profit margins due to increased <a href=\"https:\/\/www.reckon.com\/au\/small-business-resources\/starting-a-small-business\/opex\/\"  data-wpil-monitor-id=\"91\">operating costs<\/a>.<\/p>\n<p>For industry comparison, you can see if you are falling short of targets or exceeding them. For instance, if you operate a supermarket with a 2% net profit margin, you may think that this is too low; however, due to your industry, this would align with the supermarket industry average of 2-3%.<\/p>\n<p>Context matters when using profit margins, especially regarding your business. Let&#8217;s look at an example.<\/p>\n<h2>Net profit examples<\/h2>\n<p>To illustrate the importance of net profit and net profit margins in determining profitability, let&#8217;s look at two different companies:<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 161px;\" border=\"1\">\n<tbody>\n<tr style=\"height: 23px;\">\n<th style=\"width: 33.3333%; height: 23px;\">\u00a0<\/th>\n<th style=\"width: 33.3333%; height: 23px;\">Compay A<\/th>\n<th style=\"width: 33.3333%; height: 23px;\">Company B<\/th>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 33.3333%; height: 23px;\">Revenue<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$100M<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$180<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 33.3333%; height: 23px;\">COGS\/raw materials<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$35M<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$70M<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 33.3333%; height: 23px;\">Operating expenses<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$10M<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$18M<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 33.3333%; height: 23px;\">Interest<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$1M<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$1.8M<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 33.3333%; height: 23px;\">Taxes<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$30M<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$54M<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 33.3333%; height: 23px;\">Net Profit<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$24M<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">$36.2M<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>The two examples show that Company B has the greater net profit due to increased revenue. However, if we were to use net margin as an indicator of profitability against costs, Company A has the higher margin at 24% versus Company B at 18.1%.<\/p>\n<p>Higher net profit margins mean you can efficiently control costs and keep more dollars from each sale.<\/p>\n<p><strong>See related terms<\/strong><br \/><a href=\"https:\/\/www.reckon.com\/au\/glossary\/gross-profit\/\">What is gross profit?<\/a><br \/><a href=\"https:\/\/www.reckon.com\/au\/glossary\/gross-profit-vs-net-profit\/\">Gross profit vs net profit<\/a><br \/><a href=\"https:\/\/www.reckon.com\/au\/glossary\/how-to-calculate-gross-profit-margin\/\">How to calculate gross profit margin<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][ba_social_share icon_bg=&#8221;#03002e&#8221; icon_padding=&#8221;10px|12px|10px|12px|true|true&#8221; layout=&#8221;classic&#8221; show_text=&#8221;off&#8221; btn_padding=&#8221;0px|0px|0px|0px|false|false&#8221; btn_bg_color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;25px||||false|false&#8221; custom_css_before=&#8221;    content: %22SHARE THIS%22;||    font-size: 16px;||    font-weight: 700;||    line-height: 22px;||    letter-spacing: 0em;||    text-align: center;||    color: #ff5447;||    margin-bottom: 10px;||    display: inline-flex;||    position: absolute;||    margin-top: 10px;&#8221; border_width_top_main=&#8221;1px&#8221; border_color_top_main=&#8221;#e4e4e4&#8243; border_radii_icon=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;off|desktop&#8221;][ba_social_share_child _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;facebook&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;linkedin&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][ba_social_share_child network_type=&#8221;email&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/ba_social_share_child][\/ba_social_share][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><!--TOC-->Net profit is a company&#8217;s earnings after deducting all business expenses and costs from total revenue. Net profit, net income, and net earnings can be used interchangeably and mean the same thing: Net profit is the figure that helps measure your company&#8217;s profitability. Net profit and your business Net profit represents the financial health of [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-264037","glo","type-glo","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Net Profit? 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