{"id":299787,"date":"2026-01-30T15:10:33","date_gmt":"2026-01-30T03:10:33","guid":{"rendered":"https:\/\/www.reckon.com\/au\/?post_type=case-studies&#038;p=299787"},"modified":"2026-01-30T15:10:33","modified_gmt":"2026-01-30T03:10:33","slug":"unity-dance-studio","status":"publish","type":"case-studies","link":"https:\/\/www.reckon.com\/au\/case-studies\/unity-dance-studio\/","title":{"rendered":"Unity Dance Studio"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; da_disable_devices=&#8221;off|off|off&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_right&#8221; background_horizontal_offset=&#8221;-20%&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;130px||0px||false|false&#8221; custom_padding_tablet=&#8221;60px||||false|false&#8221; custom_padding_phone=&#8221;60px||||false|false&#8221; 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featured_image=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font_size=&#8221;47px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_text_align=&#8221;left&#8221; header_font_size=&#8221;47px&#8221; custom_margin=&#8221;||40px||false|false&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Software that grows with you<\/span><\/p>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221;Sophie McClellan&#8221; quote_icon=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|on||||||&#8221; body_text_align=&#8221;left&#8221; author_font=&#8221;||||||||&#8221; author_text_align=&#8221;right&#8221; background_color=&#8221;#f3f2f6&#8243; custom_padding=&#8221;30px|45px|30px|45px|true|true&#8221; custom_css_testimonial_author=&#8221;margin-top:8px;&#8221; border_radii=&#8221;off||40px|14px|40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-282793 alignnone size-full\" src=\"https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2024\/05\/stars-1.png\" alt=\"\" width=\"184\" height=\"44\" \/><\/p>\n<p><em><strong>&#8220;Reckon just made things a lot easier and a lot faster.&#8221;<\/strong><\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;|||&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;105px|||80px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/jj4iztn9ee.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_jj4iztn9ee seo=true videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/jj4iztn9ee\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;120px||||false|false&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;||40px||false|false&#8221; custom_padding_phone=&#8221;||40px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-150415.png&#8221; alt=&#8221;Ellalong community hall close up&#8221; title_text=&#8221;Ellalong community hall&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; border_radii=&#8221;off|27px|27px||27px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_testimonial author=&#8221;Sophie McClellan&#8221; quote_icon=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|on||||||&#8221; body_text_align=&#8221;left&#8221; author_font=&#8221;||||||||&#8221; author_text_align=&#8221;right&#8221; background_color=&#8221;#f3f2f6&#8243; width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-120px||||false|false&#8221; custom_padding=&#8221;30px|45px|30px|45px|true|true&#8221; custom_css_testimonial_author=&#8221;margin-top:8px;&#8221; border_radii=&#8221;off|40px||40px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><strong>\u201cI hope our story influences younger people to start up their own business and not be afraid of the admin side of things.\u201d<\/strong><\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font_size=&#8221;32px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"h6\">INTRODUCTION<\/p>\n<h2>Doing what you love for work<\/h2>\n<p>Sophie McClellan has loved dancing since she was three years old, and after graduating from high school in 2024, she turned her passion into a business with Unity Dance Studio. Based in Ellalong, just outside of Cessnock, Sophie saw an opportunity:<\/p>\n<p><em>\u201cEllalong is quite a small town, and there&#8217;s not a lot in the way of after-school activities. Having a dance studio was a way to have something local for the kids and people around here.\u201d<\/em><\/p>\n<p>Opening the studio just made sense for Sophie, though the transition has been an adjustment.<\/p>\n<p><em>\u201cI teach dance because it&#8217;s what I love to do. I&#8217;ve been dancing my whole life. So coming to work doesn&#8217;t really feel like work; it&#8217;s just something that I enjoy doing. But being young and a business owner at the same time, three months after graduating high school? It\u2019s been quite the shock.\u201d<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;The challenge&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;#ffeeed&#8221; min_height_last_edited=&#8221;off|desktop&#8221; custom_margin_phone=&#8221;||-30px||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; background_enable_image_phone=&#8221;off&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||40px||false|false&#8221; custom_padding_phone=&#8221;||40px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; header_2_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"h6\">THE CHALLENGE<\/p>\n<h2>Finances overload<\/h2>\n<p>When Sophie started her business, she quickly learned that the administrative and financial side of running it was time-consuming.<\/p>\n<p>To keep up, Sophie used Excel to invoice out to customers, but found that it wasn\u2019t good enough:<\/p>\n<p><em>\u201cThere were a lot of things happening at the time, and we were actually doing invoicing just through Excel, which just took forever to do\u201d<\/em><\/p>\n<p>Sophie knew that if she was going to keep on top of things, she needed a system that was easy to use, saved time and scaled with her business.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2025\/12\/Sophie-McClellan-.png&#8221; alt=&#8221;Sophie McClellan profile&#8221; title_text=&#8221;Sophie McClellan&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; width=&#8221;177px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; border_radii=&#8221;on|100px|100px|100px|100px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_testimonial author=&#8221;Sophie McClellan&#8221; quote_icon=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|on||||||&#8221; body_text_align=&#8221;left&#8221; author_font=&#8221;||||||||&#8221; author_text_align=&#8221;left&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;-80px||||false|false&#8221; custom_padding=&#8221;100px|45px|30px|45px|false|true&#8221; custom_css_testimonial_author=&#8221;margin-top:8px;&#8221; border_radii=&#8221;off||40px|14px|40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><strong>\u201cRunning a business and doing the finances can be overwhelming when lots of things happen all at the same time.\u201d<\/strong><\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Solution&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#dad9e4&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||40px||false|false&#8221; custom_padding_phone=&#8221;||40px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2025\/12\/Sophie-out-front-of-dance-hall.png&#8221; alt=&#8221;Sophie Out Front Of Dance Hall&#8221; title_text=&#8221;Sophie Out Front Of Dance Hall&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; border_radii=&#8221;off|27px|27px||27px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_testimonial author=&#8221;Sophie McClellan&#8221; quote_icon=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|on||||||&#8221; body_text_align=&#8221;left&#8221; author_font=&#8221;||||||||&#8221; author_text_align=&#8221;right&#8221; background_color=&#8221;#f3f2f6&#8243; width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-120px||||false|false&#8221; custom_padding=&#8221;30px|45px|30px|45px|true|true&#8221; custom_css_testimonial_author=&#8221;margin-top:8px;&#8221; border_radii=&#8221;off|40px||40px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><strong>\u201cReckon in is really quick and easy, so I can put my time and energy into doing lesson plans and actually focusing on the students.\u201d<\/strong><\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font_size=&#8221;32px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"h6\">OUR SOLUTION<\/p>\n<h2>\u201cReckon allows me to be fully present to run my business and teach dance\u201d<\/h2>\n<p>With Reckon, Sophie saves time on her admin while keeping her finances in check, so she can get paid for what she loves doing.<\/p>\n<p><em>\u201cWhere doing invoices through Excel took up to two weeks, with Reckon, I can get them done in no time.\u201d<\/em><\/p>\n<p>Sophie is happy where she is now that she has software that backs her up, and she can\u2019t wait to continue taking her business to the next level.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.reckon.com\/au\/wp-content\/uploads\/2025\/12\/Unity-Dance-Studio-Logo.png&#8221; alt=&#8221;Logo banner in dance studio&#8221; title_text=&#8221;Unity Dance Studio Logo&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.27.4&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;] [\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font=&#8221;|700|||||||&#8221; background_color=&#8221;#f3f2f6&#8243; custom_padding=&#8221;40px|50px|40px|50px|true|true&#8221; custom_padding_tablet=&#8221;50px||||false|false&#8221; custom_padding_phone=&#8221;30px||||false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p class=\"h6\">ABOUT THE CLIENT<\/p>\n<h2>About <span style=\"font-weight: 400;\">The Unity Dance Studio<\/span><\/h2>\n<p>Located in Ellalong, nestled in the Hunter Valley landscape, the dance studio is a business that operates with the community in mind. 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