{"id":269546,"date":"2024-07-08T15:49:18","date_gmt":"2024-07-08T03:49:18","guid":{"rendered":"https:\/\/www.reckon.com\/au\/?p=269546"},"modified":"2026-02-20T15:24:14","modified_gmt":"2026-02-20T03:24:14","slug":"digital-marketing-for-accountants","status":"publish","type":"anb","link":"https:\/\/www.reckon.com\/au\/accountant-bookkeeper-resources\/marketing\/digital-marketing-for-accountants\/","title":{"rendered":"Digital marketing for accountants and bookkeepers"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23″ custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.23″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”table-contents” _builder_version=”4.23″ background_color=”#f3f2f6″ custom_padding=”25px||25px||true|false” sticky_position=”top” sticky_limit_bottom=”section” sticky_position_tablet=”top” sticky_position_phone=”none” sticky_position_last_edited=”on|desktop” border_radii=”on|24px|24px|24px|24px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23″ text_font=”||||||||” locked=”off” global_colors_info=”{}” background__hover_enabled=”on|desktop”][\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Copy paste body text here” _builder_version=”4.27.5″ header_2_font_size=”32px” hover_enabled=”0″ header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

If you\u2019ve got your accreditation<\/a>, decided on your style of service and launched your accounting or bookkeeping business<\/a> in earnest, it\u2019s time to attract some attention \u2013 and some clients.<\/p>\n

In 2023, it\u2019s safe to say that many forms of traditional marketing are now dead. To make a splash these days, you need to embrace online or digital marketing<\/a>.<\/p>\n

Why is digital marketing important for accounting firms?<\/h2>\n

The business model of an accountant or bookkeeper is, of course, the collection and retention of clients<\/a>. If you don\u2019t bring in enough cash from new and existing clientele, you may not last long.<\/p>\n

So how does one attract potential clients and retain them? By deploying a solid combination of digital marketing strategies. If you can’t be found online in a Google search, don’t have a solid social media presence, have a non-existent website, or don’t reach new audiences with digital ads or promotional activity, you may as well be invisible. Let’s run through some online marketing strategies you can deploy to sell your accounting services.<\/p>\n

Build a strong online presence<\/h2>\n

The whole gist behind your digital marketing strategy is your online presence. Your online presence dictates how well you can be found, and the perceived quality of your services when prospective clients find you. To truly attract clients for accountant\u00a0or\u00a0bookkeeping services<\/a>, your online presence is key to generating<\/span>\u00a0leads for client acquisition.<\/span><\/p>\n

To build out your online presence start with the following marketing efforts:<\/p>\n