[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23″ custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.23″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”table-contents” _builder_version=”4.23″ background_color=”#f3f2f6″ custom_padding=”25px||25px||true|false” sticky_position=”top” sticky_limit_bottom=”section” sticky_position_tablet=”top” sticky_position_phone=”none” sticky_position_last_edited=”on|desktop” pac_dcm_carousel_specific_module_num=”0″ border_radii=”on|24px|24px|24px|24px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23″ text_font=”||||||||” locked=”off” global_colors_info=”{}” background__hover_enabled=”on|desktop”][\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” pac_dcm_carousel_specific_module_num=”0″ global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Copy paste body text here” _builder_version=”4.21.0″ header_2_font_size=”32px” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
When starting a bookkeeping or accounting business, it\u2019s hard to think of something more important than creating a website.<\/p>\n
Sure, your services and reliability are high on the list, but when it comes to being found online, building a presence, and pulling in clients, everything comes back to your website.<\/p>\n
Before you even think about starting up any marketing activity make sure you\u2019ve built a solid, functional, and attractive website for your accounting firm or bookkeeping services.<\/p>\n
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Both for the user and for yourself when you manage the backend and design the site, choosing your website platform is integral to your website experience.<\/p>\n
Do some Googling to gather some bookkeeping website ideas. Research the simplest, most powerful, and most popular platforms and you\u2019ll be on the right path.<\/p>\n
Some platforms, like Wix or Squarespace, are all-in-one website builders. They\u2019re powerful, intuitive, and will have plenty of the functionality you\u2019ll need like eCommerce<\/a> and SEO.<\/p>\n Such website builders are undoubtedly the most easily approached by novice bookkeeping businesses<\/a>. Better yet, they can also handle your domain name choices and hosting.<\/p>\n You can also go with popular open-source platforms like WordPress. WordPress is a bit more complicated, requires separate domain hosting, and is not as intuitive as an all-in-one builder. On the plus side, if you\u2019ve got a strong vision for your website, you can do absolutely anything with WordPress. Further, you don\u2019t need to pay for a plan, and you can choose a mammoth number of plugins. It\u2019s also very easy to transfer if you choose another platform later.<\/p>\n For your first outing though, it\u2019s hard to go past the likes of Wix and Squarespace.<\/p>\n To create your accounting website, simply choose and purchase a domain name and then host your website on a server.<\/p>\n If you go the route of Wix or Squarespace, you can purchase a plan that includes buying a domain and then handles the hosting for you (for a fee of course) making it much more centralised.<\/p>\n If, however, you go for WordPress or something else open source, you\u2019ll have to purchase a domain separately and find a hosting service as well.<\/p>\n When choosing a domain, be sure it matches your business name. You may want to find out whether your intended business name is available before you cement your branding.<\/p>\n You can get away with small inconsistencies, but you should aim to match your trading name with your domain as much as possible.<\/p>\n Now you have the basics \u2013 you\u2019ll need a name, a basic set of brand guidelines<\/a> and artifacts to define your business identity.<\/p>\n Choose a name (it may just be a variation on your name or something snappier) and then go forth and make a logo. (Design one yourself with online tools<\/a> or look to enlist a designer for a more polished feel.)<\/p>\n Now set up a tagline that denotes what you want your customers to think and feel when they look at your branding elements.<\/p>\n Make sure to set a colour palette that suits your business. Think about style as well \u2013 what kind of imagery will you use? Will you have a cohesive theme?<\/p>\n The key to establishing an effective website is choosing an appealing colour palette. Firstly, think about your brand values and the mindset of your potential clients, then do some research before you decide.<\/p>\n Colour psychology helps identify the best colour for your accounting firm or bookkeeping business. In general, orange is associated with energetic energy and excitement, and brown is regarded as strong and reliable. Blue conveys professionalism and trust.<\/p>\n As many small businesses are now switching to online accounting<\/a> systems, the nature of bookkeeping and accounting has become more personal. Further to this, you also need to ensure your website is \u2018people-friendly\u2019 in its functionality.<\/p>\n This means that your approach to acquiring potential clients, branding, and marketing must also become more people-centric, as opposed to merely transactional.<\/p>\n More than ever before, your website needs to exude a user-friendly touch. Start on the right foot by opting for simple appealing language, a clean, approachable layout and simple interfaces. Your copy should be warm and appealing.<\/p>\n Ensure your website makes it as easy as possible for users to get in contact, understand your offerings, and ultimately, engage your bookkeeping services.<\/p>\n Make it abundantly clear on your site who you are and what you do. Be just as clear about how you can help them<\/em>.<\/p>\n If prospective accounting or bookkeeping clients can\u2019t quickly scan your homepage and discover what you\u2019re offering, go back to the drawing board.<\/p>\n If you have a slogan, it would be good to put it on the homepage of your website. You should also add a few words to describe the work your business does.<\/p>\n We live in a mobile-first world, which means it\u2019s increasingly likely your website will be read on a mobile phone. Thus, your site needs to be designed to be \u2018mobile friendly\u2019.<\/p>\n A website that isn\u2019t easily accessible on mobile devices may affect your prospects. By using your backend website-building tools and options, you should be able to handle this.<\/p>\nDomain and hosting<\/h2>\n
Establish your business brand<\/h2>\n
Create a professional colour palette<\/h2>\n
Accounting websites centred around people<\/h2>\n
Have a clear business description<\/h2>\n
Making your website mobile-responsive<\/h2>\n
Prioritising your SEO<\/h2>\n