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The lifeblood of bookkeeping businesses and accounting firms is a healthy spread of clients. You don\u2019t want to rely on a few big-ticket clients for your cash flow, nor do you want to be on an endless chase for business. What can you do to find bookkeeping clients? How do you attract potential clients to consider and take up your accounting services?<\/p>\n
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When investigating potential bookkeeper business or advisory services<\/a>, your website is the first thing many prospective clients see.<\/p>\n Your site both exudes your first impression and is also one of the primary ports of call for clients looking to contact you. Through your website, prospective customers can peruse your services, perceive your professionalism, book a consultation, or request a quote.<\/p>\n If you\u2019ve started in business<\/a> recently, falling over at this crucial juncture can heavily diminish your ability to find accounting and bookkeeping clients.<\/p>\n Make sure your website:<\/p>\n Filling out your Google My Business profile is paramount to being found online, especially through Google Maps. (It\u2019s very common for potential clients to use Google Maps<\/a> to find local businesses).<\/p>\n To show up first or second in local Google and Map searches, your Google My Business profile needs to be fully complete. It should also connect to your website and social media platforms.<\/p>\n On top of perfecting your Google Business profile, when seeking to attract new clients, also consider combing the web for review sites and online business<\/a> listings. (Many advisors win bookkeeping clients by being listed on these directories.)<\/p>\n To be more proactive in gaining clients, you need to position yourself as a thought leader<\/a><\/em>, not just a business owner.<\/p>\n Demonstrate your skills, expertise, and the value of your bookkeeping services<\/a>, by creating some content! Whether it\u2019s filming short videos, hosting webinars, writing blogs, or offering quick tips and commentary on compliance changes \u2013 whatever format you choose, just go and do it.<\/p>\n By giving away snippets of knowledge for free, you demonstrate why someone would pay for your services.<\/p>\n Your subject matter expertise also makes for killer social media content<\/a>! Thought leadership articles go hand in hand with a strong social media game, so for the best results (increasing your reach and gaining traction quickly) cultivate both at the same time.<\/p>\n When seeking more clients for your bookkeeping business or accounting firm, social media platforms, content marketing, and blogs should be the mainstay of your marketing efforts<\/a>.<\/p>\n Tips, videos, blogs<\/a> or commentary posts should form a central pillar of your social media game.<\/p>\n Frequent and high-quality social posts will set you apart from your competitors and make you more visible to new clients. Blogs are great for SEO, and for bringing people to your website, and short videos are accessible and highly ranked<\/a>.<\/p>\n Create a basic social media calendar to keep up your cadence. Think about \u2018boosting\u2019 posts by putting small amounts of money behind them to increase their reach.<\/p>\n What\u2019s the best way to get a referral? Just ask!<\/p>\n Sure, you can completely rely on your good work to passively induce a client to recommend you to their friends and family, or<\/em> you can pursue recommendations actively.<\/p>\n Indeed, there\u2019s no harm in asking for, and even incentivising, client referrals. With solid service delivery, and by being proactive, you can land multiple new clients by word-of-mouth.<\/p>\n Find out who your potential service partners could be \u2013 there are multiple options when it comes to accounting and bookkeeping professions.<\/p>\n From software providers, industry groups, and related businesses with complementary offerings, forming business partnerships is a great way to increase your exposure, network with relevant businesses<\/a>, and attain industry accreditations<\/a>. This in turn will assist you to find clients.<\/p>\n Once you\u2019ve landed a client, double down on your efforts by offering good value complimentary services. If a client initially engages you to help with payroll<\/a>, why not offer them tax time services in due course as well? If they want help with accounting software<\/a> and basic bookkeeping setup, they may also be partial to deeper business advisory services like forecasting, bank reconciliation, budget advice or help with business plans.<\/p>\n The point is, that once you have a client, and have satisfied them with great service<\/a> at affordable prices, this client is gold. They\u2019ll not only recommend you to others but also form a lifelong relationship<\/a> with you and uptake a variety of services.<\/p>\n If you\u2019ve had past clients that only wanted you for tax filing, or a few consults, be sure you retarget<\/a> them at an appropriate time, with a message to match.<\/p>\n\n
Complete your Google My Business profile<\/h2>\n
Take advantage of online business listings and reviews<\/h2>\n
Invest in thought leadership<\/h2>\n
Extend your reach with social media, blogs, and content marketing<\/h2>\n
Work harder for referrals<\/h2>\n
Partner with other qualified and trusted professionals<\/h2>\n
Upsell complementary services to your existing clients<\/h2>\n
Time your follow-ups right<\/h2>\n